Welcome to the Q&A Forum

I just thought of one report that's quick to run and always good to share. 1. Go into keyword explorer and change the drop down to root domain 2. Enter the client's domain and hit run 3. A new screen should pop up with the option to add more domains. Add one or two of his competitors in the field below his URL and hit the "compare sites" button 4. Take a screenshot of the resulting graph What's nice about this is that you're providing something visual you can talk to without overwhelming them with data. You can talk about the problem you see in this graph and how you can address it. Hope that helps!

If you are a small business and you want to start to promote your site using SEO, first you need to define what are your goals. If you are a small business (local store, or local service) your main KPI is Sales or at least lead which conduct sales, so does not make sense get as many traffic as you want with no sales. That will fine for affiliates, advertisers or bloggers, but not If you are a retail store. Let me explain my point Let's assume you are a flower store in Los Angeles or New York, with high competition level, and then you start a research and start to follow all those kinds of Gurus who give you advice that they never test, Publish articles, shares on social media, pay PPC, try to outreach to build an audience and then you realize that have some improvements but those results don't pay your bills. That is the main reason you need to define your goals and with your goals, you can have a plan with the resource that you have. Your website needs to be center of all your strategy. Why? because you have 100% control of that, Google Adwords can change their policy, Facebook can change their policy and those changes can hurt your business. So keeping the example we assume that you are a small website, and you don't have the resource of the biggest player and also you don't have the knowledge or the experience, even if you don't have the money if you have the knowledge you can do it, but let assume this not the case What can you do about it? you are a small website, let's take a local store as an example. with a limited budget. Well, the answer is pretty easy........then you have to become the most perfect small (local store) business website in the world. Or at least try to be How? Create almost perfect internal site structure (this way Google will know who you are, what is your product or service) Create almost perfect technical SEO ( assuming that you have a small budget and that is a fact that you can not change at this moment, but fixing all your duplicated content, canonical errors, title tags, robot.txt is a great way to build your business around your website) Integrate Schemas on your site (there some schemas supported by Google, schemas is like content for crawler is markup system who help Google to understand your site you can add Local Business, Maps, Social Media Profiles etc) Integrate AMP, if you are a small website with limited resource this is a good step to make your site visible on mobile devices also is integrated with schemas so will be easier. And finally, work on your local mentions, if you are a small business like a flower store, the local mention are crucial to rank your site to your audience, I mean you are not a blogger you don't need thousands of visitors to get success, all that you need is quality traffic, if you can get 1000 visitors from your city, looking for flowers and you can convert 20 sales, then you have a business running. That is a real plan, not a fancy plan of a fancy guru, if every sale has a value of  $150 on average, then you have $3000 in sales, then you can optimize an scale. Keep in mind this is just an example and I don't know your business. Also keep in mind that Digital Marketing is not magic, as, in the real world, the results are proportional to your resources, your effort, and your knowledge, a Good SEO Strategy can show you result in a range of 3 to 6 months, Also keep in mind SEO can be overwhelming, there is a lot of things to do, with many tasks on the table, so you can easily get lost if you don't have experience or you don't know what you are doing. So divide your plan into small tasks or steps. Fix all the titles tag and content issues (week-1) Fix Search Consoles Errors such as sitemaps, robot.txt (week-2) Summit my site to major directories (week-3) you can use Moz Local or Yext Implement schemas on my site (week-4) Local Business, maps, social Create internal links on my site  ** (week-5) ** Launch a Link Building Campaign and keep running that campaign **(week-6) ** Integrate some lead gen tools (Such as Optinmonster or Unbounce) **(week-7) ** Optimize your site's performance (compress cache, html,css,js) **(week-8) ** Launch 8 articles related to my business and my audience  **(week-9) ** These are some pretty basic tasks but in my experience, 80% of the site has problems of duplicated content, orphan pages, sitemaps errors and so on. All those tasks can be ready in 4-6 weeks, honestly, I don't know I'm just given a number based on the example. Once that, then you can start to work on your Content Strategy if that is the case, or Link-Building or PPC or Social Media or whatever you want Good Luck and Regards

Hi Harjodh When something is found by site crawler it just means that the page is accessible, it does not mean that it is indexed in Google. There may be many reasons why a page is on the site but not indexed, Including Duplicate content problem Noindex tag or directive in robots.txt Canonical to another page. Skinny or low quality content The code to a page title will be viewable if you right click, 'view source' - the page title will only be viewable in WP if you have Yoast or similar installed and is not in the text view of Wordpress. So: 1. Check source code and search the page for the title tag - this will be the name of the article.  2. Install Yoast to add an alternate title and description if you need to. (definitely install Yoast!)  3. If the H1 is not visible on the page (and I would be surprised because most themes, as you say, make the post title the H1) then you will need to add it or update the theme so that the theme does it. Screaming Frog is an excellent tool for scanning a site and has no limitations on daily use. It will help you see everything! I hope this helps, Regards Nigel

You’re welcome Luke. Good luck

Thanks for feedback

Thanks!

I agree with Nigel here, there is no correlation whatsoever that is connecting featured snippets to Page Authority in what way. It's a metric setup by Moz (this product/tool) and it could be that many pages on your site aren't even in their index. I would focus on creating the best pages and making it easier for a search engine to understand the content, which you can do through for example structured data markup and verifying that, that data is still correct.

Hi Thomas, As you can see in the answers in this thread, DA can fluctuate with updates and the latest update was April 26. Do you track competitors' sites? That might tell you whether they saw similar changes. One inbound link from a low DA site won't do this. Unless there are other things going on that you didn't mention, this isn't worth worrying about.

Just bare links and natural links go to your homepage and give it power.  Then links from your homepage to other pages on the site contain the anchor text that tells google what the page is about.  Also sometimes external places will link to particular pages inside your website (deep linking) with anchor text or not.  Better with but it's becoming less and less important as time goes by.  I don't think we'll all be talking about anchor text or maybe not even about links at all in a few years time. Some of my best pages are ranking number one nationally (for the whole of the UK) and they are super-high competition and they don't have one single backlink.  That must tell you something... Likewise some of my pages I've done 'linkbuilding campaigns' and spent weeks and months building links to and it's not made a blind bit of difference. Please remember to mark the answer as a good one if you like it. Helps me get recognition for helping out. And feel free to ask more questions.  I only started learning SEO in May 2017 and my site back then had 900 users a month.  Since then I wrote and optimised about 60 pages and we now get 32,000 users a month and our business has tripled in size.  Linking was the last thing on my mind.  Writing good content came first.  And proving to google that we are who we say we are with links from universities and professional bodies for the dentists.  those are the real power links.  You must have suppliers who will link to you in their 'find a distributer' sections?

Thanks very much. We decided not to move forward with this. Your advice was helpful.

Ok this is a seemingly simple little question that opens up an extremely large can of SEO worms. The general rules are: Exact match is great.  But only if you can use exact match 'naturally' but there is nothing unnatural about writing "Best Chocolate Doughnuts in Chicago by Frankies" as your H1.   That way you've got exact match for chocolate doughnuts and best chocolate doughnuts. But once you're into the copy then just write naturally.  You don't need to be thinking about the keywords more about the topics and how your varieties, doughnut chefs, materials, tools and techniques are all highly rated and better than the competition. Make it authentic and write like you'd write it as though you were explaining it to a customer or even a bunch of people coming to have a look around your doughnut factory. For example, if you are local you can put the local identifier int he URL and i the first line of the copy and in the H1 and it will still sound natural and not like you're keyword cramming.  If you struggle to sound natural, a great way is to say, visit our main page here: "Best Chocolate Doughnuts Denver" and then you've got exact match in the anchor internally too - which google still loves - no matter what they sometimes say. From your example what's wrong with writing both?  Perhaps sprinkle some social proof in there when someone has said "OMG Best doughnuts in Denver" so you are backing up what you say.  Also i've found that there's ore to ranking the 'best' of something than just saying you're the best.  Google is looking at reviews, what's in the reviews and their velocity, diversity and exact match key-phrases. So get your reviews in order. I never say something on my site I cannot PROVE with either social proof, our accreditations or our degrees and independently verified information.  Google is using the same things to verify who turns up on the maps and who is, in fact, the best. Also I happen to think 'best' is overrated because people will research 1-5 if they are interested in really finding who is the best. But that's just in my niche and from the testing I've done. Hope this helps, Ed.

You need to either provide the translations or you need to remove the hreflang for that translation that isn't translated at the moment. As Andrew mentioned, you can noindex the pages that aren't actually translations, but that would be up there with removing the hreflang mention.

No. The referring URL is a page on your site that has a broken link on it. These are damaging your rankings so so fix ASAP.  Go to all the referring pages and fix or remove the links with the URL in.

Sorry I just reread your question. Deleting the http site in search console would not cause 404 errors in moz. They are an independent issue.

There's no automated way to use Fetch and Render for a word count, it's just a visual representation you'd have to estimate for yourself. (Not really sure there's much use to that kind of counting in most cases anyway.) Screaming Frog does a decent job of crawling and imitating the crawler if set to imitate Googlebot with JavaScript rendering. Paul

Hi there! The "simple" answer is that it depends on the amount of backlinks and the quality of them that you receive. Keep in mind that DA/PA or any other metric outthere does not tell the quality of any site. its just an approximation of what that tool understands about google algorithms. More info here, just for future readers: Mozscape API updates Open Site Explorer Guide - Moz Help hub Hope it helps. Best luck. GR.

Hi Jocelyn First thing, is missing meta description (especially on those pages) are not an issue really. I also just crawled your whole site with Screaming Frog SEO Spider, and didn't find those links or pages internally either. And I also don't see any of them indexed in Google. I would maybe wait a few weeks and see if the error sin the Moz report go away. It could have been something temporary. -Dan

What John says, it's totally a rip-off and definitely not a site that Moz is owning.