Welcome to the Q&A Forum

Can you explain better your case, please?

The key to these type of projects of the quality of the traffic, your question involved several fields but as I see just one simple goal which is to make your site profitable.

• Keep in mind that the key on every PPC campaign is segmentation, not all the traffic is useful and not all the keywords are useful so the first thing to check is your PPC campaign and most important your funnels
• GTmetrix score is not relevant in other to make sales, Google Suggest to optimize the user experience and that is an SEO requirement in order to rank a website/page (in your case I should focus on your conversions rather than performance)
• I will strongly suggest you add  a **cart abandon Opt-in **please check the article it will give some interesting ideas
• Also, I will strongly suggest you integrate a Popup in your website to collect emails and of course create an email campaign check this example https://www.jomashop.com/
• A retargeting campaign will be also useful

I hope these advice help you

Regards

As Egol mentioned the Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). https://moz.com/learn/seo/domain-authority

So is a unit measure created by Moz sometimes can be useful sometimes not and of course, has nothing to do with Google

In the other hands, there are many factors involved in ranking a website such as

On page optimization: meta-tittles, meta descriptions, content length, internal backlinks, website performance, internal backlinks, site structure, schemas and so on.

Off-page: which basically means backlinks but is not that simple of who has more backlinks, but to analyze the backlink profile of website you need to keep in mind the type of the link ( follow or no follow) the anchor text distribution, the content of article where you get the backlink and so on.

You mentioned links from sites like times.com well let me tell you something usually this big sites usually give you a no-follow backlink which for SEO purpose is useless. So if you really need to understand what is happening need to make an in-deep analysis of all do-follow backlinks, all the anchor text, all the on-page and so on.

So you have a website www.guideyourhealth.org and also you have a blog on medium Medium. So the first question that comes to my mind is

• Why do you want backlinks to your medium blog? I mean is this blog part of your funnel? or part of your content promotion strategy?

As others mentioned here using exact match keyword is no longer useful from an SEO perspective. Based on what I see you are trying to build a niche/vertical website so your site structure and clean internal links, schemas, will be more relevant to your rankings.

But, if I have to choose, the second one for me is the best option

First of all, I notice 2 main errors the first one is related to the installation of the snippet code, you have repeated the local business schemas. I assume that this is generated by 2 different sources. Checking your code the error is created by the overlapping of the SEO Yoast plugin and Review plugin.

The second error that I notice is the JSON-LD code generated by the review plugin which generates 22 errors

"Multiple reviews should be accompanied by an aggregate rating". so basically there is no rating on the JSON-LD

I strongly suggest you read this documentation

• https://developers.google.com/search/docs/data-types/review-snippe
• https://schema.org/Review

Also is important to be familiar with the JSON-LD syntax

https://json-ld.org/spec/latest/json-ld/

I worked on several projects integrating schemas. So in my opinion, the best way to do that is by using **Google Tag Manager+ Custom Code. Why? because that gives you full control over your schemas  **

First of all Google Search Console can show you Crawled Pages and **Indexed Pages. **Google follows three basic steps to generate results from web pages:

• Crawling
• Indexing
• Serving (and ranking)

Crawling: The first step is finding out what pages exist on the web. There isn't a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. This process of discovery is called crawling.

Indexing: After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page.

Serving: When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user's location, language, and device

In summary, no all your pages at least not all the pages in your Search Console will be available on SERPs

Good to know it! I think that DA was needing an update

Let's understand your case

1. It seems the current domain has some google penalty - Are you sure about it? Are you sure that is not a case of a backlink devaluation or site devaluation? or even an algorithm update? this point is very important because the steps to follow are completely different. So the first thing that you need to do is make an in deep research of your backlink profile and I'm not talking about a simple audit quick and bullshit audit. I'm talking to research your backlinks and the backlinks pointing to your backlinks  ( Using every tool that you have available in my case I use Moz, Aherfs Majestic and Search Console)
2. The client wants to rebrand and already has a domain with a new brand name. You need to make it clear to the client all the risks involved, the first one and most important is time involved to recover the traffic. You will see a lot of articles out there about it of how to do it in the right way. But most of them are complete bulls...t. At the end of the day is just a simple database (a huge database of course). So you need to keep in mind when you migrate a website from the Google perspective is a new thread on its database so at the beginning you will notice a low level of indexations (that is a completely normal process no matter what you saw or read on any post or article) and of course a low-level traffic

The best way to deal with the new domain is this one at least base on my experience,

1. Make it gradually that means to divide the content into small pieces and start to move it.
2. Build some new backlinks (even before the migration) to this new domain and also backlinks to your backlinks
3. Also, add new content or update the old one
4. Invest I on social signal to the new domain / new content

Hope these comments help you with your project

Regards

I want to launch a 2 tier campaign, I have been building high-quality backlinks to my site, that means sites relevant to my niche, quality content ( more than 700 words), high domain authority and so on.

But making an in deep research I realized the half of my backlinks are almost invisible to Google and the other ones have just a few links and traffic.

So I decided to take some actions

• Build 2 tiers links to my backlinks in order to make them visible
• Boots their social signals with the same goal in mind ( social shares, likes, comments and so on)

So my questions are

• Does anyone have experience with that?
• What kind of results did you get in the past?
• Is this useful?

Thanks and regards

A video can help you to improve your bounce rate or your user experience or even your Conversion Rate but trust me, it will not boost your traffic, your rankings or your authority.

Google’s 200 Ranking Factors: The Complete List - Backlink.io
https://backlinko.com/google-ranking-factors

2017 Local Search Ranking Factors - Moz
https://moz.com/local-search-ranking-factors

The Periodic Table of SEO Success Factors - Search Engine Land
https://searchengineland.com/seotable

4 Most Important Ranking Factors, According to SEO Industry Studies - Search Engine Journal
https://www.searchenginejournal.com/4-important-ranking-factors-according-seo-industry-studies/184619/

Maybe if you make an outstanding video, which is very well optimized, like the Whiteboard Friday, but in that case, we would be talking about content strategy not just a simple video on your homepage.

Ok this is your website
www.storageunitsoftware.com

• Domain Authority --> 40
• Linking Domains --> 975
• Inbound Links --> 15.9K

This is your keyword
self storage software

First of all, let's evaluate your optimization level for this specific keyword
Moz Pro > Project > On-Page Grader
The results show me a Page Score of 92

Some aspect that you can improve

Add your keyword to the page title and your header _(honestly, I don't think that will work but it will not hurt you)_Now let analyze your keyword self storage software

Moz

• Difficulty: 30
• CTR: 53%
• Volume: 101-200

Ahrefs

• Difficulty: 24
• Volume: 450
• You'll need backlinks from ~27 websites to rank in top 10 for this keyword

Semrush

• Difficulty: 46.98
• Volume: 320

Now let's analyze your anchor text, keep in mind that content and links are the most relevant ranking factor on every SEO campaign, Content because if the content is weak even with great link building you will lose your rank, you can get the top 1 and then lose it and Link Building because Google basically its a script that follow links, if there is no link there is no value.

Analyzing your case your TOP ANCHOR TEXT, it's obvious that they have no relevance to the keyword that you want to rank on this case self storage software, even your internal links has no value or relation to what you are

**let's take the top 5 anchor phrases from external links > Moz Report **

• _[no anchor text] _
• easy storage solutions
• make a payment
• pay online
• rent now

Ahrefs shows me similar results your anchor terms does not match with that keyword, just to make sure I ran an audit with Semrush and showed me similar results.

I mean, you can not expect to rank for the keyword self storage softwareif your internal and external links use anchor text such as view website, rsmedia or even worst no anchor

So how you can fix it?

Work on your site structure

You need to create an internal links structure to improve your visibility for the keywords that you want to rank basically, you will run a link building campaign in your own site using the anchor text as keywords.

Work on link building and outreach

You need to run an outreach campaign, basically, you will create a content campaign related to the topic that you want to rank this case self-storage software, and then outreach other blog and pages related to your audience and users. Another good alternative is to reach out to the owners of the sites who are linking to your site and improve the anchor text, there are a lot of links without anchor text

I made a quick research and found 114 tech blog who accept guest posting. These are some real examples of what Im talking about.

_**https://venturebeat.com/**_
Domain Authority --> 91
Submissions Page
_https://venturebeat.com/guest-posts/_

_**https://www.kevinmd.com/**_
Domain Authority --> 66
Submissions Page
_https://www.kevinmd.com/blog/heard-social-medias-leading-physician-voice_

_**http://www.sitepronews.com/**_
Domain Authority --> 68
Submissions Page
_http://www.sitepronews.com/call-for-writers/_

Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs_

This is a real and actionable plan, keep in mind that I do not know your competition and how is their performance, but with this advice, you can start to compete.

If the answer were useful do not forget to mark it as a Good Answer CHEERS and Good Luck

As I see you have question about duplicated links and the answer depends on your needs let me explain my point.

Why Redundant Links on the Same Page Are a Good Idea. There are many reasons why you might want to show duplicate links on the same page. Here are some common motivations

• Provide safety nets: If people don’t notice the link the first time, maybe they will notice the second occurrence as they scroll the page. The redundancy may minimize individual differences: one person might notice the link at the top, while another person might notice it at the bottom. Showing links in multiple places is thus hypothesized to capture a broader audience.
• Deal with long pages: Having to scroll all the way up to the top of an overly long page is time-consuming. Offering users alternative ways to access links will help alleviate the pain.
• Create visual balance: Empty space is common on top-level (wayfinding) pages, where content might be sparse or nonexistent. Filling in awkward white space with extra copies of links will make the page look more balanced
• **Follow the evidence: **Analytics show that traffic to desired destination pages increase when links to them are duplicated.

Why Redundant Links Are a Bad Idea (Most of the Time)
Redundancy can be good or bad depending on when it’s applied. Each of the explanations above may sound reasonable. However, relying on redundancy too frequently or without careful consideration can turn your site into a navigation quagmire.

What’s the big deal about having a few duplicate links on the page?

• Each additional link increases the interaction cost required to process the link because it rises the number of choices people must process. The fewer the choices, the faster the processing time.
• Each additional link depletes users’ attention because it competes with all others. Users only have so much attention to give and often don’t see stuff that’s right on the screen. So when you grab more attention for one link, you lose it for the others: there’s substantial opportunity cost to extra linking.
• Each additional link places an extra load on users’ working memory because it causes people to have to remember whether they have seen the link before or it is a new link. Are the two links the same or different? Users often wonder if there is a difference that they missed. In usability studies, we often observe participants pause and ponder which they should click. The more courageous users click on both links only to be disappointed when they discover that the links lead to the same page. Repetitive links often set user up to fail.
• Extra links waste users’ time whenever users don’t realize that two links lead to the same place: if they click both links, then the second click is wasteful at best. At worst, users also don’t recognize that they’ve already visited the destination page, causing them to waste even more time on a second visit to that page. (Remember that to you, the distinctions between the different pages on your site are obvious. Not so for users: we often see people visit the same page a second time without realizing that they’ve already been there.)

**CONCLUSION **

Sometimes navigation is improved when you have more room to explain it. If this is the case, duplicating important navigational choices in the content area can give you more flexibility to supplement the links with more detailed descriptions to help users better understand the choices.

Providing redundancy on webpages can sometimes help people find their way. However, redundancy increases the interaction cost. Duplicating links is one of the four major dangerous navigation techniquesthat cause cognitive strain. Even if you increase traffic to a specific page by adding redundant links to it, you may lose return traffic to the site from users who are confused and can’t find what they want.

The correct way to use UTM tracking without hurting your SEO efforts is to make sure you’ve implemented your canonical tags correctly. You should add self-referring canonical tags, which will prevent multiple versions of the same page from being indexed.

For example:

• http://www.yoursite.com/some-page?utm_source=facebook&utm_medium=social

should have a canonical tag that looks like this:

If you have pages with these parameters on your site then you should use the rel=”canonical” tag to specify the canonical URL that you’d like Google to rank.

I hope this information answers your question. if you consider that my answer is good enough don't  forget to mark it as a Good Answer

Regards and have a great day

Hi, Lindsay, I'm glad I was useful and have brought something positive

In my case, I use Moz, Semrush, Majestic, Ahrefs and Raven Tools. All of them are really goods tools

How to determinate how many links you will need to rank on the first page?

Well, in that case, you have two options the manual, hard and slow way but very accurate and the easy and fast in my case I use the second to make a quick research like your case.

THE MANUAL WAY

With Moz

1. Select the keyword, in this case, we will use social security increase
2. Go to Moz Pro > Keyword Explorer > SERP Analysis
3. See full analysis and Export CSV
4. On that case, you will have the first 10 results for that specific keyword
5. Moz will give you this numbers

Monthly Volume 1.7k-2.9k
Difficulty 62
Organic CTR 61%
Priority 61

6. Take every URL and run an audit with Open Site Explorer
In this case, the first result will be https://www.ssa.gov/news/cola/

Domain Authority 94
Page Authority 78
It has 120 Root Domains
It has 462 Total Links

Make a deep analysis

Link Source

• External Links
• Internal Links

Link Type

• Follow
• No Follow

As an example

• Target > this page
• Link Source > Only External
• Link Type > Only Follow

Repeat the process over and over again until you get the job done
you can use Excel to collect the data or you can download the CVS

With Semrush

1. Select the keyword, in this case, we will use social security increase
2. Go to Semrush > Keyword Analytics > Organic Search Results > Export
3. Go to Semrush > Keyword Analytics > Keyword Difficulty Tool

Difficulty 90.72
Volume 590

4. Once you have downloaded all the URLs on Semrush (Top 10)
5. Analyze every one with Semrush
6. Semrush > Domain Analytics and again collect the data on excel

With those numbers, you will have the answer to your question
Keep in mind all those top 10 pages are big websites like

• http://fortune.com
• http://www.newsweek.com
• http://washingtonpost.com
• http://forbes.com

So you will not beat them in this world or any other world or even on any other dimension

But you can use Moz, Semrush and Long Tail Pro to found some interesting long tail keywords easy to rank
and If you make your homework and re-write the content as memorable as you can
(I'm not a copywriter so I have someone in my team for that but base on my experience a good article can cost you 20$)
Found 10 or 20 Keywords focus on them, create outstanding content around those keywords found links prospect
and try to outreach them. At the end of the day, you will have a sustainable SEO strategy (Long Term SEO), not something that you pull a trick today and be gone from the search result tomorrow.

NOTE: I run this tasks on an automated process (Use the API from Moz, Semrush, Majestic, ect_)_

IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER

First, let me tell you that a SEO-friendly URL differs per type of website. There are a few ground rules, but I strongly encourage you to keep the visitor in mind when setting up your URL structure.

No matter what kind of website you have, there are a couple of ground rules that apply to all websites.

• The main thing to keep in mind is that your URLs should be focused. Strip your URLs of stop words like ‘a’, ‘of’, ‘the’ etc. In 99% of the cases, these words add nothing of value to your URL. If possible, strip your URLs of verbs as well. Words like ‘are’ or ‘have’ are not needed in your URL to make clear what the page is about.
• The length of your URL isn’t really a factor in this. We do recommend to keep your URLs as short as possible. It’s not that Google doesn’t like lengthy URLs, but shorter URLs are most probably more focused. Keep in mind that if you use breadcrumbs on your site, as we do, these could appear instead of the full URL:
• Length isn’t that much of an issue: Google will show what they think is important for that visitor. Keep in mind that meta titles and descriptions are cut off at 512 pixels, and so is your URL.

SEO-friendly URLs for your company website
If your website holds information about your company and/or services and that is basically it, no matter how many pages you have, I’d go with the shortest URL possible.

• _http://example.com/contact/_
• _http://example.com/about-us/_

SEO-friendly URLs for your online shop
If your website is an online shop, there are two ways to go about:

• _http://example.com/product-name/_
• _http://example.com/category-name/product-name/_

Some content management systems (like Magento) create both. In that case, use rel=”canonical” to point Google to the one you want to appear in Google.

The question remains what URL structure to use. In this case, SEO-friendly URLs should also be helpful URLs for your visitor. If your shop contains categories that make your visitor’s life easier, by all means, include these categories in your URL as well. That way your URL, breadcrumbs, and menu will remind the visitor where they are on your website:

• _http://example.com/birds/crane_
• _http://example.com/equipment/crane_

See what I mean? Decide for yourself if your categories add that value to the product and URL. If so, it’s also better for SEO to include the category, as category and product are very much related.

SEO-friendly URLs for your blog or news site
If your website is a blog or news website, there are a number of ways to construct your URL.

• _http://example.com/post-title/_
• _http://example.com/category-name/post-title/_
• _http://example.com/mm/dd/yyyy/post-title/_

Let's define your question, you are talking about URL structure and the best way to implement it. That means that the main topic of your question is your site-structure.

Let's take 2 examples

• Backlinko
• Yoast

Both are successful websites with different approaches

Backlinko has 50 or 60 pages so Brian Deans put emphasis on short URLs and the structure is very simple www.website.com/keyword/

Yoast, on the other hand, put emphasis on the taxonomy www.website.com/category/sub-category/single-page

There are two main reasons why you should focus on optimizing your
category page:

1 Category archives are landing pages
Your category archives are more important than individual pages and posts. Those archives should be the first result in the search engines. That means those archives are your most important landing pages. Thus, they should also provide the best user experience. The more likely your individual pages are to expire, the more this is true. In a shop, your products might change, making your categories more important to optimize. Otherwise, you’d be optimizing pages that
are going to be gone a few weeks/months later.

2 Categories prevent individual pages from competing
If you sell boxers and you optimize every product page, all those pages will compete for the term ‘boxers’. You should optimize them for their specific brand and model, and link them all to the ‘boxers’ category page. That way the category page can rank for ‘boxer’, while the product page can rank for more specific terms. This way, the
category page prevents the individual pages from competing.

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. So when we talk about a keyword we actually refer to a word or phrase.

Talking about your case, if you selected a specific keyword you should follow the standard guidelines to optimize a page

• Insert it in the H1
• Title Tag
• Meta Description

If you are using Moz the best way to evaluate the optimization for a single keyword is using the On-Page Grader Tools. Just need to enter the URL and the keyword that you want to evaluate.

When you evaluate a keyword, the first thing that you need to do is forget about numbers, tables, and data, the first and more important question that you need to answer is, why a user is searching for this particular keyword? what is the main user intent? That is exactly what Google is looking for Let's look an example

• dentist tampa -- Volume 10
• tampa dentist florida -- Volume 20
• cosmetic dentist on tampa -- Volume 30

There are 3 keywords, but for Google is the same intent, that means 60 persons are looking for a dentist on Tampa Florida. Google will try to give them the best possible answer to that question. So need to keep in mind when you optimize your pages.

Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent.

Optimize Your On-Page Content
SEO matters for both Google search engine ranking as well as your domain authority, so make sure that you optimize all on-page code, including your title tags, image alt tags and the content itself.

Create Linkable Content
In order to earn high-quality links form multiple domains, which both MozRank and MozTrust use as important factors, you need to create high-quality content that is published at regularly.

Improve Your Internal Linking Structure
Many websites are so concerned about earning external links that they overlook the importance of internal links. Internal links help to direct visitors to what they are trying to find, thereby improving their user experience. This means that if they’ve burrowed deep into your back catalog of blog posts, they can still easily find their way to your homepage by one of your internal links.

Remove Bad And Toxic Links
Every once in a while, you should go through your link profile and search for any backlinks that are bad or toxic. This will allow you to remove links from bad sources that could end up hurting your domain authority instead of helping it.

Increase The Loading Speed Of Your Web pages
Poor loading speed can have a nasty effect on your bounce rate. Most users have very little patience for a page that takes too long to load and will end up leaving your website altogether if their patience wears out.

Promote Your Content Via Social Media
Because social signals are a big ranking factor, you’ll need to promote your content on social media in order to obtain those signals. Otherwise, your content is just going to sit on your site all by itself.

_In your specific case, you need to work on your link-profile, basically, you don't have links pointing to your site, and that becomes your site almost invisible _

According to Statista, the average CTR for paid search in e-commerce is a mere 2.69% ( _Average clickthrough rate (CTR) in Google AdWords - USA  between August 2017 and January 2018 ) _That’s the equivalent of being eternally ranked immediately below position five.

In my opinion SEO for products, descriptions bring up a host of difficult questions

• Which keywords should you target?
• What’s the perfect description length?
• Should you write for engines or people?
• Where and how often should you use keywords?

Getting the answers right is essential. Here’s how I do it

• Write for Buyers, Not Bots
• Major on Benefits (Include Features)
• Target the Right SEO Product Keywords
• Let Buyer “Awareness” Drive Your PDP Length
• Create Unique SEO Product Descriptions for Each PDP

When writing your descriptions, always ask yourself:

**Does this help the online buyer? Does it inform them, enlighten them, and, ultimately, help them make a purchase decision? **If you start from square one using this approach, you’re already on the ideal path to writing amazing product descriptions for SEO.

1. Write for Buyers, Not Bots

The number one rule for good SEO any time, anywhere, is to write for people first … not the search engine web crawlers.Here’s why: what’s good for your audience is good for search engines, because their main concern is usability.

The whole point of search is to help users find exactly what they’re looking for. If your product descriptions align with this goal, you’re going to please Google and rank well.

2. Major on Benefits (Include Features)

You cannot write an informative, accurate description of a product unless you understand that product inside-out. Vague knowledge of a product will lead to an equally vague description, one that is unhelpful for your online buyers as well as the search engines.

3. Target the Right SEO Product Keywords

Your job of correctly optimizing SEO for product descriptions must include using the right keywords. This will help search engines understand your pages, which will help internet searchers find what you’re selling.

So, how do you find the right keywords, and how do you use them strategically?

It’s all about narrowing down to the right phrase, and it all starts with a solid keyword tool. SEMrush is a great option, as is KWFinder or Moz Keyword Explorer. These tools let you research specific keywords and give you valuable data about factors like:

• Search volume (how many people are searching for a given keyword)
• Keyword difficulty (how hard it will be to rank for a given keyword)
• Related terms you can potentially use in your content (e.g., longtail keywords)

4. Let Buyer “Awareness” Drive Your PDP Length

Your process of optimizing SEO for product descriptions also needs to include writing at the right length for good search engine results. Unfortunately, there is no set length that works for every product. Instead, best practices demand that you base the length of your descriptions on what your audience needs.

5. Create Unique SEO Product Descriptions for Each PDP

Another must for good SEO is to avoid duplicate content at all costs.
In general, creating similar descriptions for all the products in your online store can cause problems for search engines trying to index your pages.

** IN SUMMARY**

SEO for Product Takes Work … But It’s Worth It
There’s no doubt about it: SEO for product descriptions can be tricky.

The key is to think of the online buyer’s information needs first and foremost. Then, follow the best practices to make sure your product description SEO skills will net the attention of search engines.

That’s the simple rule of thumb for writing winning product descriptions that do their job without a hitch.

Hopes this info will help you
Regards

As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.

In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.

Wordpress > Dashboard > Company info
you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.

Schema.org Markup
Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:

 [![Acme LLP Patent Lawyers, Chicago, IL](https://www.example.com/acme-patent-
lawyers.gif)](http://www.example.com/ "Acme Patent 
Lawyers, Chicago")

Google Official Guide
Using schema.org markup for organization logos

IN SUMMARY
Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.

Introduction to Structured Data just need a code editor or you can use some
Schema Markup Generator this is the Google Official Tool to validate your Schemas

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