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Can you explain better your case, please?

The key to these type of projects of the quality of the traffic, your question involved several fields but as I see just one simple goal which is to make your site profitable.

• Keep in mind that the key on every PPC campaign is segmentation, not all the traffic is useful and not all the keywords are useful so the first thing to check is your PPC campaign and most important your funnels
• GTmetrix score is not relevant in other to make sales, Google Suggest to optimize the user experience and that is an SEO requirement in order to rank a website/page (in your case I should focus on your conversions rather than performance)
• I will strongly suggest you add  a **cart abandon Opt-in **please check the article it will give some interesting ideas
• Also, I will strongly suggest you integrate a Popup in your website to collect emails and of course create an email campaign check this example https://www.jomashop.com/
• A retargeting campaign will be also useful

I hope these advice help you

Regards

As Egol mentioned the Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). https://moz.com/learn/seo/domain-authority

So is a unit measure created by Moz sometimes can be useful sometimes not and of course, has nothing to do with Google

In the other hands, there are many factors involved in ranking a website such as

On page optimization: meta-tittles, meta descriptions, content length, internal backlinks, website performance, internal backlinks, site structure, schemas and so on.

Off-page: which basically means backlinks but is not that simple of who has more backlinks, but to analyze the backlink profile of website you need to keep in mind the type of the link ( follow or no follow) the anchor text distribution, the content of article where you get the backlink and so on.

You mentioned links from sites like times.com well let me tell you something usually this big sites usually give you a no-follow backlink which for SEO purpose is useless. So if you really need to understand what is happening need to make an in-deep analysis of all do-follow backlinks, all the anchor text, all the on-page and so on.

So you have a website www.guideyourhealth.org and also you have a blog on medium Medium. So the first question that comes to my mind is

• Why do you want backlinks to your medium blog? I mean is this blog part of your funnel? or part of your content promotion strategy?

As others mentioned here using exact match keyword is no longer useful from an SEO perspective. Based on what I see you are trying to build a niche/vertical website so your site structure and clean internal links, schemas, will be more relevant to your rankings.

But, if I have to choose, the second one for me is the best option

First of all, I notice 2 main errors the first one is related to the installation of the snippet code, you have repeated the local business schemas. I assume that this is generated by 2 different sources. Checking your code the error is created by the overlapping of the SEO Yoast plugin and Review plugin.

The second error that I notice is the JSON-LD code generated by the review plugin which generates 22 errors

"Multiple reviews should be accompanied by an aggregate rating". so basically there is no rating on the JSON-LD

I strongly suggest you read this documentation

• https://developers.google.com/search/docs/data-types/review-snippe
• https://schema.org/Review

Also is important to be familiar with the JSON-LD syntax

https://json-ld.org/spec/latest/json-ld/

I worked on several projects integrating schemas. So in my opinion, the best way to do that is by using **Google Tag Manager+ Custom Code. Why? because that gives you full control over your schemas  **

First of all Google Search Console can show you Crawled Pages and **Indexed Pages. **Google follows three basic steps to generate results from web pages:

• Crawling
• Indexing
• Serving (and ranking)

Crawling: The first step is finding out what pages exist on the web. There isn't a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. This process of discovery is called crawling.

Indexing: After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page.

Serving: When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user's location, language, and device

In summary, no all your pages at least not all the pages in your Search Console will be available on SERPs

Good to know it! I think that DA was needing an update

Let's understand your case

1. It seems the current domain has some google penalty - Are you sure about it? Are you sure that is not a case of a backlink devaluation or site devaluation? or even an algorithm update? this point is very important because the steps to follow are completely different. So the first thing that you need to do is make an in deep research of your backlink profile and I'm not talking about a simple audit quick and bullshit audit. I'm talking to research your backlinks and the backlinks pointing to your backlinks  ( Using every tool that you have available in my case I use Moz, Aherfs Majestic and Search Console)
2. The client wants to rebrand and already has a domain with a new brand name. You need to make it clear to the client all the risks involved, the first one and most important is time involved to recover the traffic. You will see a lot of articles out there about it of how to do it in the right way. But most of them are complete bulls...t. At the end of the day is just a simple database (a huge database of course). So you need to keep in mind when you migrate a website from the Google perspective is a new thread on its database so at the beginning you will notice a low level of indexations (that is a completely normal process no matter what you saw or read on any post or article) and of course a low-level traffic

The best way to deal with the new domain is this one at least base on my experience,

1. Make it gradually that means to divide the content into small pieces and start to move it.
2. Build some new backlinks (even before the migration) to this new domain and also backlinks to your backlinks
3. Also, add new content or update the old one
4. Invest I on social signal to the new domain / new content

Hope these comments help you with your project

Regards

I want to launch a 2 tier campaign, I have been building high-quality backlinks to my site, that means sites relevant to my niche, quality content ( more than 700 words), high domain authority and so on.

But making an in deep research I realized the half of my backlinks are almost invisible to Google and the other ones have just a few links and traffic.

So I decided to take some actions

• Build 2 tiers links to my backlinks in order to make them visible
• Boots their social signals with the same goal in mind ( social shares, likes, comments and so on)

So my questions are

• Does anyone have experience with that?
• What kind of results did you get in the past?
• Is this useful?

Thanks and regards

I have been working in some schema markup. Right now I'm working  on the corporate contact and Organization

• https://developers.google.com/search/docs/data-types/corporate-contact
• https://schema.org/Organization

I have the code ready with no errors but I have a question. What is the best way to deal with that? Do I have to add just on the homepage ( Organization schema) or do I have to add it in all the website, I mean in every URL

Does someone have any ideas as to how Moz is treating capitalized keywords differently from the lower case?

Let's clarify one thing, first of all, removes a Listing and delete it from GMB are 2 completely different concepts that can be confused.

So probably in your case, you remove the account (you are no longer the manager) but not deleted it and that is why your business is still available from SERPs, Maps, Mobile and so on

Probably the best tool for that is Buzzsumo other alternatives are Epicbeat,  Epictrack and Feedly. Ahrefs also has a module for social you can give it a try

You can manage as many business listing as you want but of course, all depends on your subscription plan. So need to keep in mind that you will pay per location/business and per features.

In your case, you want to  add 2 business or listing you will have to choose which plan suits your needs

• Essential--------> 99.00
• Professional----> 179.00
• Premium--------> 249.00

If you have experience on SEO and you are familiar with this kind of tool, go for the Essential Plan. If you think that you will need some guide then the Professional Plan is for you. The Premium plan is for agencies and developers the main difference is its offer API integration and based on your comments this not the case

You can check and compare all the plans available
https://moz.com/products/local/pricing#pricing-table

**Hope this info answers your question **

Of course, it can

There is no difference to Google if you build a site using cms or not. In fact, all the sites use HTML. The main difference is how is generated this HTML. As an example, Wordpress run using PHP to generate the CSS HTML code. Other CMS use a different language such as Python or Ruby.

So factors involved on rank a website has nothing to do with the CMS as long you implement a good SEO optimization you can rank it no matter the CMS. Of course, there are some CMS that are SEO friendly out the box. The main advantage of using pure HTML websites is that is easy to optimize the performance that is, in my opinion, the main advantage. On the other hand, there are several disadvantages. Most of them related to scale the website. Usually for local business pure HTML website can be great.

In my case, I found that you can have a mix of both world using custom WordPress Themes, that means not commercial bloated themes. So have the performance of an HTML site and the benefits of having a CMS. But that is just my opinion based on my experience.

Talking about your case no matter if you choose to make the project just using HTML these are the point that you need to take care

• Good Content
• Good On Page Optimization
• Good Backlink Profile
• Good Technical SEO

I hope this information answers your question

A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.

So if you have a page such as

www.mywesbite.com you should have a canonical tag on that page like this one
on your header

So you should check your source code to check if the URL is ok or it's missing

These are some links you should read

• https://yoast.com/rel-canonical/
• https://moz.com/learn/seo/canonicalization

Hope this information will answer your question

Ok I understand, so in your case, what I would do is add some custom taxonomy to reflect the structure that you want to rank for.

I mean probably you will have to build a structure based on the navigation mainly focused on the users So you just follow the traditional silo structure, but also you can build a structure based on what mentioned.

Let assume you have product category called Books so in this category, you will have all your books available, but in the other hands you probably will want to target user interested in accounting solutions, so now you can add a tag called accounting solutions.

On this accounting solution, taxonomy you can group all the products to this target niche and this can Include

• Software for Accounting
• Books for Accounting
• Guides or Training or whatever you want

The main Idea behind is both structures can work together, in fact, is very common on big e-com websites manage several taxonomies in the same space. Keep mind that my comments are based on my experience and knowledge. There are many technical aspects that you have to keep in mind much of them related to Platform that you are using.

Wordpress and Shopify don't represent a big challenge, in the other hands Magento was a complete nightmare (at least in my case)

Hope this Information will help you

no at all