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Category: Keyword Explorer

Chat keyword research strategy and how Keyword Explorer helps you do your best work.


  • maybe the site owner blocking access from MOZ

    | fuadahmadi928
    0

  • Hey there! The best option is to add all relevant keywords to a keyword list and then from the keyword list, you can export them. I hope this works for you! Daniel

    | daniel.walsh
    0

  • Hi there, Sam from Moz's Help Team here! So our method of estimating keyword volume is a bit different from what you might  see elsewhere - for instance, in Google Keyword Planner. While we do use Keyword Planner as one source for our volume data, we also use other sources, including anonymized clickstream data. If you're seeing large discrepancies, this is usually because our data goes through a disambiguation process. Basically, Google Keyword Planner currently bundles similar keywords into one overall volume metric. The problem is that most people want more specific data rather than a grouped number, so we strive to separate out the individual keyword volumes. You can read more about that here: https://moz.com/blog/google-keyword-unplanner-clickstream-data-to-the-rescue This difference can be jarring, because often times you will have one keyword that is responsible for probably 95+% of the traffic and a bunch of others that make up the remaining number. The keywords with the smaller portion of the traffic appear to have a big discrepancy with Keyword Planner, when in fact their traffic volume is simply more accurate in our tool. We have an excellent article here by Russ Jones, who designed our volume bucket methodologies, on why Keyword Planner data isn't ideal in the first place: https://moz.com/blog/google-keyword-planner-dirty-secrets Our tool strives to account for these issues and deliver better data. For more information on how the tools compare, Britney Muller has written a great post you may also find useful: https://moz.com/blog/moz-keyword-explorer-vs-google-keyword I hope that clarifies things! If there's anything else you need help with, just let me know!

    | samantha.chapman
    1

  • Hi there! That's because they aren't based on  search volume. Keyword Difficulty takes into account the Page Authority (PA) and Domain Authority (DA) scores of the sites ranking on the first page of Google for the given query. We also modify intelligently for the projected click-through-rate of a given page. This puts more weight on higher-ranking, more visible pages and less on lower-ranking, less visible pages. The formula also accounts for newer pages on powerful domains that may have DA scores but have not yet been assigned PA values. You can read more about the Keyword Explorer Metrics in our Guide. I hope this helps to clarify - if there's anything else I can help you with, feel free to reach out!

    | samantha.chapman
    0

  • Yes, as in any case, you'll always adapt any SEO rules or guidance to your situation! Target keywords are keywords that best fit your SEO scenario, both qualitatively and quantitatively.  In other words, what keywords are relevant, and possess metrics that match your needs (volume, difficulty, conversion rate, organic click-through rate, etc.).  This will depend on your site, but for more help on target keywords, you can check out this course:  https://academy.moz.com/keyword-research Thank you, and good luck!

    | MelissaBrown
    1

  • I have try to check it out keywords from Mediachowk  But unable to get all keywords. not updated in moz.

    | nkodiou
    0

  • I'd like to see this also as Majestic / Ahrefs have their own variants on this functionality (path / prefix etc)

    | effectdigital
    1