Can you separate keywords in body text?

[JLehto82]

Keyword example "Best Chocolate Donuts"

Could your keywords be written as "If you are always looking for the best quality ingredients, and you are a chocolate lover, you will love our donuts"

Does that satisfy the keyword requirement or does it have to be exactly " We have the best chocolate donuts Chicago has to offer"

[Smileworks_Liverpool]

Ok this is a seemingly simple little question that opens up an extremely large can of SEO worms.

The general rules are: Exact match is great.  But only if you can use exact match 'naturally' but there is nothing unnatural about writing "Best Chocolate Doughnuts in Chicago by Frankies" as your H1.   That way you've got exact match for chocolate doughnuts and best chocolate doughnuts.

But once you're into the copy then just write naturally.  You don't need to be thinking about the keywords more about the topics and how your varieties, doughnut chefs, materials, tools and techniques are all highly rated and better than the competition.

Make it authentic and write like you'd write it as though you were explaining it to a customer or even a bunch of people coming to have a look around your doughnut factory.

For example, if you are local you can put the local identifier int he URL and i the first line of the copy and in the H1 and it will still sound natural and not like you're keyword cramming.  If you struggle to sound natural, a great way is to say, visit our main page here: "Best Chocolate Doughnuts Denver" and then you've got exact match in the anchor internally too - which google still loves - no matter what they sometimes say.

From your example what's wrong with writing both?  Perhaps sprinkle some social proof in there when someone has said "OMG Best doughnuts in Denver" so you are backing up what you say.  Also i've found that there's ore to ranking the 'best' of something than just saying you're the best.  Google is looking at reviews, what's in the reviews and their velocity, diversity and exact match key-phrases. So get your reviews in order.

I never say something on my site I cannot PROVE with either social proof, our accreditations or our degrees and independently verified information.  Google is using the same things to verify who turns up on the maps and who is, in fact, the best.

Also I happen to think 'best' is overrated because people will research 1-5 if they are interested in really finding who is the best. But that's just in my niche and from the testing I've done.

Hope this helps,

Ed.