I have a potential client that is looking to change their domain for branding reasons, but does not want to lose their solid SERP position. I'm not concerned about links continuing to pass juice as he was (though I am concerned about the link profile).
What I am concerned about is domain age (moving from a 4 year old domain to one that has just been parked for 4 years but not used, or one that is currently just a redirect to his site), and the fact that his current URL is an EMD. He is using his state (only really does work there), plus two solid keywords in the domain, and wants to switch to brand name with one of the two solid keywords he was using.
My initial thought is "if it's not broke, don't fix it." How worried should I be about rankings if we change this domain.
Thanks for the help, and fire back any questions. Sorry I'm a little vague.
