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Google does have a TOS line against doorway pages: sending traffic to Domain1.com, but Domain1.com has no other purpose than to send its traffic based on any action to Domain2.com

Nope, it isn't too good to be true. Page caching is one of the smartest ways to increase speed. How it works depends on the plugin, but usually it avoids making queries to DB, and processing by saving a copy of a page for a certain amount of time, so when the next person asks for it, the site will serve the saved version instead of generating it all over again. EDIT: even on highly dynamic sites pages do not constantly change, for example, go to CNN now and go again in 1 hour, you will probably see the exact same thing but the latest news changed (most likely), but the rest of the page could be easily cached for 1 hour and avoid the re-generation so all those users accessing within that hour could be served with the cached copy instead of generating it thousands of more times (one for each visitor).

Hi Nick! I've already revised the question. Thanks!

Not quite London, but not too far down in Brighton: GlobalMaxer - they're a pretty boutique agency with a good MVT that you can use by yourself with relative ease, or combine it with their CRO/MVT consultancy. Worth giving them a call as they're often in London and can run through a demo with you.

If you want to be subtle about it, then just display a simple horizontal message at the top of the browser window as Cyto references. It isn't in your face, but it is noticable. Leave a small "X" for people to close the message bar and make the bar itself clickable to link to your new website(s). If you want to really let everyone know, then create a slider image/graphic and place right smack dab in the middle of the Home page and have it scroll with your other images/graphics. Make the graphic clickable to the new website(s). In my opinion, I would go with the more subtle approach as the visitors will see the site pushed down a little with the message bar clearly having an X to close and a text blurb about the new site and a CTA to click to visit. Also, this will show on all pages from where the visitor lands. Patrick

Campaigns will often naturally not perform great at the beginning. It is just a risk you have to take when creating them, so yes your %'s may drop to start with, but once you start optimising that campaign and its been running a while it should pick up and start converting as your other campaigns do providing you're doing everything right. one day is absolutely nothing. CTR'S, conversion rates and all kinds of PPC metrics can fluctuate HUGELY between only a few days. You need to let a campaign run for weeks before you fully assess what's going on. Obviously you should look at the campaign regularly to see if any keywords are seriously under performing (ie. Lots of impressions, few clicks and therefore a shocking CTR) and pause/delete these where appropriate, but otherwise you need to give them time. In order to avoid huge upsets to your other campaign metrics, start you new campaigns off with only Exact match keywords. Then as you see which keywords start to perform well, change those to Phrase match and keep moving up in this fashion as this allows you to identify which keywords will perform without destroying your accounts CTR and QS by immediately throwing out lots of broad match terms. This kind of methodology has always worked well for me Hope this helps.

In addition to what Lynn has already jumped on for the QS portion of your question, I believe it is frowned upon to send AdWords traffic to the redirected page. I would suggest just sending traffic to the page that you want people to go to. If this page isn't the best page to send people to with simple things like H1 tags (nearly) matching the listed KWs, then you might want to create a new page that answers the searcher's query. Also, it's my opinion that it's poor usability to not have the logo link to home on a landing page like this.

As the owner of an SEO and Web development firm, the most important thing I do each and every day is make sure that our customers are happy, feel they are being treated fairly, and want to pay us for the valuable work that we do. Everything else (blogging, writing content, sending emails, working with project managers, designers, search marketing people, billing department, answering email) all follows this. It doesn't matter if we did a great technical job on a project, if a customer doesn't feel like what we produced was what they wanted.  It doesn't matter if we drive lots of traffic to a site, if it's the wrong traffic, or the bounce rate shows people don't like what they are seeing, or if nobody converts. Hope this helps

I'm biased because I created the strategy... But I think we do pretty decent stuff with video at Distilled. We offer training, consulting and conferences as our products. Our YouTube channel - http://youtube.com/distilledseo is filled with loads of informational content designed to increase our brand awareness. This content also lives on our blog We have video all around our website designed to improve conversions and sell our identity as a business e.g. https://www.distilled.net/contact/ https://www.distilled.net/about/people/benjamin-estes/ Then we have an entire library of premium video content which you have to pay to access http://www.distilled.net/store/landing/ . This stuff is way deeper in the conversion funnel, but helps to get us bigger customers and high value contracts.

I agree with David K. too - where are sales dropping and when did the trend begin? Check your conversion tracking to make sure it is set up and tracking properly. You an also write in to AdWords Support via the 'Help' link and ask them to confirm your conversion tracking is working correctly too. Tip for using Sitelinks: set them at the ad group level, and use the primary keyword for that ad group as the first sitelink. You need to set the sitelinks to go to different URLs than the primary destination URL. Example: If you ad group is structured around 'Prince George Christening Photos', make the first sitelink be the same phrase. Good CTRs.

Some of the social media icons can slow the page load down which is a conversion rate optimisation no no. So it is best to put at the bottom in my experience, so that it doen't hold up above the fold content loading. This is particuarly true as, unless you have uber cool content, don't expect too many interactions.  I would certainly include google+ though as you may get some SEO benefit.

If you're saying that each ebook landing page lives on your root domain then that's definitely better. I thought as you were using Unbounce for the landing pages that they would be on a subdomain.

Awesome John! thanks Cheers

I agree with Vadim. Authorship is normally for articles while ratings are for reviews. Having a rating on an article is not as useful as having it for a review.

We also had a post on the Moz blog about handling expired content that may be helpful. http://moz.com/blog/how-should-you-handle-expired-content

Hi BeytzNet.  It would help to know what scale of e-commerce you are curious about? I think the online retail industry needs some new terms. The brick-n-mortar retail industry has a nice collection of easily understood terms. We all know the difference between a big box store, a mom-n-pop shop, a franchise, a boutique, a chain store, a convenience store, and a resale shop. But online retail seems to just have "e-commerce sites". An online store with 50,000 products is a whole different beast than an online store with 50 products (or at least it should be) - and they should have different names. Maybe Mega-e-commerce for the 50,000 item store, and Micro-e-commerce for the 50 item store. Then we could fill the gaps with Mini-e-commerce for the 500 item stores and Middle-e-commerce for the 5000 item guys. And boy is it hard to find good e-commerce systems for the 50 item stores. Something like Magneto or BigCommerce is overkill. But systems that are friendly to Micro and Mini-e-commerce are out there if you dig deep enough.

Yes, many thanks. This is exactly what I was looking for.

This may help you aswell http://ppcchat.co/2013/10/optimizing-google-product-feeds-ppc-chat-streamcap/

Well first see if the promo works if it does and numbers make sense, you can apply the unconditional free shipping for a while if the behavioral economics of peoples choices are similar in a sense that they treat the promo and actual shipping change the same way, you can leave unconditional. shipping as is, if not revert back to the initial pricing. 3 Stage: Promo test Change shipping rate on the website, and try unconditional for a while Keep or revert back Hope this helps