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Hey there, We are B to C and tend to find Thursday's and Friday's are the best days to send, but there is only ever around a 1% swing between a Monday and a Thursday. Would say that the biggest factor in surveys is the relationship you have with your subscribers (double opt-in vs 3rd party) and so on. Good luck - Kian

Studio, The kinds of landing pages you're likely reading about are PPC landing pages, which aren't tailored for organic rankings.  If you're talking about an organic landing page, you do need to treat it like any other page you want to earn traffic from search--and you have to optimize for conversions too.  That's one of the reasons squeeze pages became popular--they contain a lot of content and draw the visitor in to convert them. When you think about Moz's home page, and factor in the number of links there are that point to it, there is probably no amount of on-page content that could outweigh the forces of the anchor text in those links.  That's to say that moz doesn't have to rely on content to provide relevance for its home page.

Hi Andrea, We went through the process of using optimisely for a little while, but we didn't really think it was worth while in the end. People don't just buy based on colors, or wording changes, so making such minute changes and seeing +/- a few percentages, doesn't accurately tell us a lot .. So we put a lot more emphasis on just choosing the current color trends, title trends, image trends, etc. Paul.

Nevermind it totally worked. I just tested it out on a dummy page and it tracked the event. Thank you all incredibly much for all the help. This is fantastic and is going to make me look like a rock-star.

Rasmus, what makes you think the bots are clicking on these links? Is there something in your log files that suggests spiders are following those links, or are you just getting really low conversion rates from clicks to affiliate programs? Affiliate links should also be nofollowed, which would make it even less likely that they would be registering as a click from search engine spiders.

Tom, Great response and some great examples there! 30 second videos from Animoto look really interesting. It is whether I can use these as a product promotional video. Thanks again.

Hello PedroandJobu, I'm glad you found the answer useful. Here is a bit more explanation based on your questions... 1. I don't have a preference for follow-up email software other than to try and use the email marketing solution you already use (e.g. Constant Contact, Mail Chimp, Bronto...). Here is a comparison of a few of them, though it is a little dated: http://www.comparethebrands.com/compare/97. I think most email platforms can do this these days. There are even plugins for popular eCommerce platforms like Magento (example here see the first screenshot on that page). 2. You would join an ad network that offers re-targeting and put the tracking pixel on the page. Here are a few posts to help you get started: Retargeting: What is it and how to use it by Joanna Lord Comparing the Top 4 Regargeting Companies by Joanna Lord How Retargeting Works on AdRoll Ten Retargeting Tips by Ben Plomion 3. Sticker shock is when people add a bunch of products to their cart and don't see the total price, including shipping, until checkout. Because they typically don't think the order is going to cost that much the shock of the total cost causes them to rethink the purchase and abandon the cart. Avoid this by offering a running total (when possible include shipping) that they can see on every page.

Great! Many thanks Dan!

setup an A/B test......measure results ...then pick a winning strategy for your product. I have clients that perform better pointing traffic to a relevant page on their website (usually products with longer buying cycles). And I have other clients that perform best pointing traffic to a landing page with no other click options...all clicks lead down the conversion path.  These are usually impulse buys, "free trial" signups, low cost products, etc. The real question is , what works best for your product/company.  Setup an A/B test..measure results ...then pick a winning strategy for you

Social media traffic in general tends not to convert directly to sales, because most people use social media sites for entertainment and not for shopping. Pinterest tends to have a higher shopping intent than other social sites, but still expect a low conversion rate. There are two things you can do to improve your conversion rate: improve your leads and improve your site. To improve the quality of your leads, try putting a price tag on your pins in Pinterest. This will tend to attract people who are actually shopping for something, instead of just browsing pretty pictures. Make it clear that the item in your picture is something you have for sale. Use buying keywords in the pin description. All these will attract people to your pins who are more likely to purchase, leading to a higher conversion rate. As far as improving your site, for reducing bounce rate you can include a "related products" widget to your page, with pictures of other products the user may be interested in. Pinterest users are very visual, so make sure your site design looks nice. As for improving e-mail conversion rates, don't just ask people to sign up, offer them an incentive. The exact incentive will depend on your industry, but make it something that complements whatever it is you're offering, like a free guide or tip sheet. If you can't think of anything creative, try offering a one-time 15% off coupon for signing up for your newsletter. Make the sign-up form a popup, so people can't ignore it.

Try what Martjin said, but also, if there is anyway, can you attach a screenshot of your goal setup? I need to see what has been marked as required, what the text is exactly and other things. There are a number of things that might be going wrong. Also, can you attach a screenshot of the report that is wrong you are talking about? Feel free to edit out any sensitive information.

Related to this question: i have a client who has a short brand name as the domain name (www.onli.be). They ask me if they should register a new domain name that describes their core business better. I.e. www.anchortext.be instead of the present url containing their brand name. Basically, their brand name is not that recognised although it is a short and catchy name. Should I let them keep the old domain name and focus on the on-site optimisation rather? I should optimise the pages still, as right now it does contain the brand name 'Only' too many times. We will also expand to other countries afterwards, so that's why i posted my question in this topic! Thank you

Yeah, it really its a dilemma. However, i apologize for using that word (cluttered). Basically, you should aim for the taste of your market and users. For me, an ideal or almost ideal ecommerce category or product page would look something like this page. Paddy Moogan gives excellent advice on optimizing ecommerce for conversions, there are tons of advice on optimizing a page for ecommerce. Its a great thing that you get a lot of traffic, now its time to reel them in. The first thing would be setting your conversion goals. Are you looking for 1) Sales , 2) Subscriptions, 3) Contact forms or calls, amongs other. Or a mixture of them. CleverPhD correctly points out that you should monitor the pages, conversions, everything, and analytics software its a must, wheter is google analytics,or some other software. In order to gain more trust  (And convert more) and be seen as the most trustworthy option in stackable bins you should aim for five things, and synch them real nice: Product Usability: the user wants to be able to experience the product or service features. This can be achieved by incorporating multiple images of the products. Customers actually using the product. Customer reviews are also really important. Explanations: I think your site already gives a detailed explanations of the benefits. However, a FAQ would be a great idea to build trust with thorough responses to objections within skeptic customers. Simplicity: Keep it simple!, ensure that only the right information is presented. Follow Up: This is where a subscription, or registration would come in handy. Security: Include trust signals such as TrustE, Verisign, BuySafe etc. Thanks for sharing your case in this Q&A. I hope at least something was helpful! Best Regards.

Hi Diego, The Facebook numbers listed in Open Site Explorer represent Likes and Shares on Facebook, but don't reflect comments on shares of that URL.

Thank Tim, I'll have a look at those marketing automation softwares Marc

Hi Takeshi, Yes, that's actually pretty good, since the hashed link will mean that everything can stay on one URL and I can retain the link juice. Also, I'm thinking, if that hashed link can be 'caught' by some sort of jQuery code that will present that specific piece of link bait content in a dynamic block, that would be great. Because then, what you could do is, when you have another link bait campaign with different content, you can get the code to display the content that is relevant to the click. So, if I'm clicking from Bob's Blog on a 'Lingerie in Films' link that has  www.{....}.php#lingerie-films hash link, that function catches it and presents that piece of bait content first thing in the page. Any thoughts guys? Any other solutions perhaps? I do think this one has potential.

Dana, /blog would be ok in some circumstances, and ../blog in others. It depends on where you are linking from and to. The ".." means the page being linked to is one level up in the hierarchy defined by the path. So if you're linking to www.mysite.com/notblog/filename from www.mysite.com/blog/postname you would use .. while if you are linking to www.mysite.com/blog/filename you would not. Your developer is probably insisting this because the security certificate doesn't validate on the development or Q&A site, or possibly because you use subdomains. I don't see why an absolute path on the same domain would cause an error.

Hi Jonnygeeuk, Very good point. There's no real way for you to conquer this as far as I can see, I've not had a chance to take advantage of the new merchant stuff yet though. This may break the rules... but could you add a watermark to your product pictures with a strap "Free UK Delivery" going across it? Andie

It was identical, there was zero change in the content.

No problem--I forget about my filters all the time!