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Are they doing some of the things we mention in our 4 D process? If not, ask them why.

I had some great ideas for a response but the previous three were pretty much everything about the subject i could say. ( I thumbs upped them all) I would mention that you are getting in murky water making organic growth prediction a year in advance for an unknown company with no data. I wouldn't do it. With that said If I had to I would apply theory of business law and go with a case study and press a correlation. ie so so and in a similiar industry spent this amount of money on content development and marketing. With GOOD SEO and the same budget you can see a similar growth. Like bryan said use google insights as back up. I would even use data form google keyword tool data as well. You can argue that if you get high enough on ranking you will earn a percent of that organic traffic. Main point i would stress is correlation between $spend combined with your seo skill correlates to such and such growth. Even still that's hard to concretely present but it's a starting point.

Printer ink is a tricky niche, but having an established domain will certainly help you early on. I would also work on building up the overall domain link metrics. Building lots of useful content may seem difficult for ink sales, but you can also broaden your focus and produce content related to printing in general, amateur photography & printing, printable resources for kids, etc. Anything that is topically relevant and produces decent quality inbound links is going to help you have a chance for these keywords. To assess the relative difficulty, we use Moz's Keyword Difficulty Tool. It gives a good assessment of keyword difficulty based upon link metrics to the competition. The Full report gives a good assessment of how well targeted the competition is for that keyword.

Hey Turkey Well I have just read a good case study, which amazed me: http://mattjanaway.co.uk/link-bait-mrcake-case-study/ I do not know about the exact number of links they have got, but the quality was really good:  The Guardian, Fox News, Huffington Post,Metro. I hope you like it Istvan

You could also list 'related posts' or 'you may also be interested in' posts which link to your conversion posts.

Hi there, has your question been answered?

I am trying to focus on long tail keywords that are related to specific products, so instead of using hp printers or refurbished printers, I use: hp 4250 refurbished printer that one has a CTR of 4% and a conversion rate of 10%. But I am paying 10  dollars for the highest bid, wih about 200 impressions per day only. But its very targeted traffic of people really looking to buy that specific printer. I wonder how can I play with the bid until I find something that doesnt spend a lot, and it still has a good CTR and good conversion rate? The reason I ask about the bid, is that in the bid simulator it says, the higher the bid the more impressions

It really depends on whether you are looking for a higher CTR or a lower CPA. This will vary depending on what your goal is. If you are just trying to drive any and all traffic, then generally higher bids and first position will almost always result in more raw traffic. If you are driving to a landing page though, and your goal is to get qualified traffic to not only click on the add but convert through some sort of call to action, often a lower average ad position can pay off quite well for you. Especially if there are a lot of ads and you have 3 ads on top of the organic listing and several more on the right side of the SERP.  In those cases, I often find a lot of success in qualified clicks with an average position of 4.5. Of course it does depend on your vertical, and B2B and B2C often act very differently.

Cheers Dana!

Pay Per Lead. Most agencies will charge as a percentage of spend which will incentivize them to spend more of your dough. That doesn't work well for you as a business owner. If instead you are charged per lead, then an increase in spend means an increase in leads and more customers. If you run a limousine business for example and the value per enquiry is $20, you can ask the company how much they would charge on a per lead basis. If they say $10, then you should try it out and see how well they convert. This is the best way to make sure that you get a positive ROI on your spend and it reduces your risk as well as the amount of work you have to do screening for people that have no idea what they're doing. If they can deliver solid leads to you at a decent cost, then they know what they're doing and you get a win-win situation. Good luck!

Small changes **CAN **have a big affect on e-commerce checkout, but in your case, I'd suspect one of two possibiliteis: 1.  Your customers are using the Google Checkout option, which isn't showing up in your analytics.  If you log into your google wallet dashboard, do you see any completed transactions?  If so, then you just need to make sure your clickstream analytics package is configured on your google checkout pages.  Are you using Google Analytics or another package?  Assuming you have Google Analytics with E-Commerce tracking enabled, you need to make sure that google analytics is enabled; so whichever javascript method you're using (ga.js, ga.js Asynchronous Tracking, urchin.js, or the brand new analytics.js) needs to be added to your google checkout pages, per these instructions: https://developers.google.com/checkout/developer/checkout_analytics_integration#Overview 2.  You have a flaw in your Google Checkout implementation that is keeping people from checking out.  Ask some friends or family (who aren't too familiar with your webdite) to buy something and checkout.  Get someone to try using the Google Checkout option, and another person to bypass the Google Checkout and use your legacy payment path.  Are both test users able to checkout?  Do your analytics see both success checkouts? It is possible that your analytics are working perfectly, that you Google Checkout is functioning fine, and that just the extra "cognitive load" of having two payment options is enough to drive abandonment, but I doubt it.  You could use Google Analytics (or another A/B testing tool) to run a marketing experiment with and without google checkout to confirm that the new option is your problem. Good luck, -Jason "Retailgeek" Goldberg

That's not a problem I've heard of often. I might wonder about your internet connection.  A lot of searches being done from a single IP address could be the problem.  Multiple internet access circuits may solve or help isolate the problem.  Maybe there are automated searches being done over that circuit?  Is anyone running local software to do ranking reports--like webceo or something like that?

I can see how you have made the testimonials more prominent which is good because they can reinforce trust (trust elements) but they are in the wrong place and you have stripped out the directional cue on the new page (the arrow pointing to the CTA). You need to tell the user your USP in the headline (very important area) so rather then saying: 'Car Insurance Quote' say 'Cheap Car Insurance Quotes Fast'. And that legal sentence isn't holding any benefit, I prefer the old para. This link might uncover some ideas. http://blog.kissmetrics.com/landing-page-blueprint/

Thanks for the quick response. You basically validated what I was thinking. Oddly enough, Wistia was exactly where we were looking to go, and I didn't even know about the discount. Thanks! Ken

The phone number is the most prominent... Right... slap their face with what you want them to do.

I hope I understand what you are asking and that you are looking to do this yourself at a low-cost, not looking for a company to do it for you.  If I am understanding you correctly, I'd start with Google Analytics and their Expirements to improve goal conversions. It's found under the "Content" tab on the left of your analytics profile.

Hello Adam, Thank you for your input. Though I know tactics are the same across industries, I figured that having someone who has already done a keyword strategy multiple times with their head in the mind of a luxury buyer would be useful. I spoke to one company that had done minimal work for wine.com and thought it would be a very similar process, but in fact, wine.com is the opposite end of the spectrum. People searching on there are usually looking to get a deal, not our type of wine drinker. Our buyers are usually not looking for a cheaper deal but simply for access and an experience on site or in our tasting room. Please feel free to add more information to my comments. I'm open to hearing opinions on this.

as far as -i know a click on a video ad doesn't always resolve to a visit to your website. The first click will get the user to see the video and you're paying for it. If you want to be sure that you're tracking all the visit have a look at your log files or put a 1x1 pixel which activates when you page is loaded. Then you can check how many times that pixel has been loaded and how many visits you've received.

Hi Dinok - just saw this response or I would have responded sooner. Check out a solution like callrail.com, mongoosemetrics.com, or callfire.com. Basically they will adjust the phone number displayed based upon how the user found your website (eg direct visit or organic search by keyword or ppc visit by keyword). They typically can tie into goals in Analytics. This is the best solution for businesses that rarely get contact form submissions.