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Category: Conversion Rate Optimization

Chat through best practices for conversion rate optimization.


  • Thanks for your reply Keri. I should of been more specific, I was after companies that offer services as opposed to products. But there are some clever ideas I can take from this site too such as their placement of social icons and accreditations.

    | Hughescov
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  • hi, I would suggest the following: Check in the campaign settings if the campaigns target Search and Display. Stop the Display. Continue with search. You can use Display, but in separate campaigns. Go to the keyword tab. Change the columns and make sure you see the quality scores. Quality scores < 5 are bad news. You can increase quality scores by using more targeted keywords and use negative keywords. When you only sell black BBQ sets, exclude red, green etc. Use the different match types of the keywords and be careful with broad match. Make great ads, also avoid generic ads. Check you bidding. There lots more , but this is a start. Jeroen, Swydo

    | Jermal123
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  • This post may help - Add Google Analytics Data to Zoho CRM Lead Forms If that's not what you are looking for, let me know since I'm very interested in this kind of tracking. I'm currently working on a side project called Convertable which combines analytics and form submissions. Right now, the leads are stored in the Convertable dashboard but you can export entries via Excel spreadsheets. I know that's not the ideal solution for your situation but we are currently working on an API which will allow us to connect with Zoho, Salesforce, Mailchimp, etc. which will hopefully be ready within the next few weeks.

    | StreamlineMetrics
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  • Shopping cart recovery services I've heard good things about is UpSellIt.  You can also run retargeting ads to serve display banners with offers like "Come Back & Save 20% Use Coupon Code XYZZZ."  I've found retargeting to produce positive ROI consistently. I'm not sure I understand the question about the best ecommerce converting sites?  Conversion rates vary drastically by vertical/niche so if you are having conversion issues you should probably have someone help with a usability analysis and some conversion rate optimization tips.  I highly recommend using Visual Website Optimizer to A/B test your changes before pushing forward any new variations of your site.

    | Ties.com
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    | ifs
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  • Larry, We would take a look at what Amazon is doing and try to copy it to the utmost...as they are obviously an e-retailer that has the most successful. Here are a few thoughts after visiting your website, Let customers know how much they're saving.  Amazon lists every price as 23% off list price, why don't you do the same? Your checkout now button is buried on the bottom of the checkout page, at first glance I couldn't find it. Speaking of not finding your checkout button, your cart page has waaaay too much information.  You ask for me to edit quantity, enter credit card type, sign up for newsletter, and choose shipping all on the same page.  I'd break this down a little bit. and maybe use multiple pages or at least get rid of "sign up for newspaper on every page".

    | TheeDigital
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  • Thanks for the reply, Takeshi! "In general, what Google is looking for is reviews of your product that people have left on your site. " Interesting.   So even if I were to take a Google review and highlight as an achievement on my site, with a link back to the review on Google, it could be frowned upon? So in order to implement rish snippets for reviews, as intended by Google, I need to setup a review system on my site?  I find that strange,   Who is monitoring the authenticity of the reviews, Me.. Great... Who is denying all reviews under 4 stars, me. Seems to me a more ethical practice would be to link to reviews on 3rd party sites.  Sure, I can chose to only link to the positive, but at least its from a 3rd party site  and while there the user can see my other reviews. "The semantic markup code you wrote above looks fine, just be sure to put a space where you put "itemscopeitemtype" (it should be "itemscope itemtype")" Thanks, I will make that correction!

    | dwallner
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  • I Agree With john you need to make it into separate adgroups or campaigns to control it also consider making analtic goals a conv metric

    | DavidKonigsberg
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  • Domain and page authority are more a factor of the number & quality of links you have coming into your site, so shouldn't be affected by content changes. Many companies offer more than one distinct service, so it's common for homepages to offer users a choice of which service they are interested in and then provide a customized landing page for that segment. Here are a couple examples off the top of my head: http://37signals.com/ http://www.copyblogger.com/ http://www.clickbank.com/index.html http://www.express.com/home.jsp

    | TakeshiYoung
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  • Still no Rank Tracker??

    | ron_adease
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  • The syntax of the GA ecommerce tracking code would be the same on different pages of your site.  When the documentation refers to 'multiple trackers', it's talking about if you want to log the ecommerce transactions into 2 separate GA accounts. So for your question, same JavaScript code on all receipt pages is what you want.

    | Ben_Alvord
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  • If you need writers to help ramp up, we have some capacity on our UK site. (textbroker.co.uk). As much as I love content, creation is only part of the battle. You may want to think about social media, guest blogging and relationship-building to help promote your content. Of course, you'd have to look at where your client's customers are and go from there. Good luck!

    | Textbroker
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  • What doubts? " I have no google+ account so far and I have no intention to start activities in google+. Shall I still add rel=author and create a new empty google+ account" you're missing the bus man time to get on it Why would you not ever want to use Google+  you need it for local and it's been a stream your stuff anyway which would most likely unless you set it not to. Take away from you in what way? why would you not want more publicity? you should assign a different Google plus account to each domain. Simply by registering with Google you can do that effectively and then I would actually make a business page for your business on Google plus. I don't know why you don't care to do so it is only getting bigger and Google loves Google so I would strongly recommend you post away on Google plus under 2 different domain names.

    | BlueprintMarketing
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  • Hi Irving and thanks for your reply, After many researches and analysis of websites that use microdata format for reviews I arrived to the same conclusion. I also found that it is possible to get stars in the serps with just the "aggregate review" microdata and that's what i needed to do.

    | 3vgueni
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  • Hi Tim,CRO is high on the "to do" list for us in 2013 and I recently had to put together a proposal for a budget. Here are some of the sources I used to help put my proposal together:http://www.kaushik.net/avinash/excellent-analytics-tip-7-the-adorable-site-abandonment-rate-metric/http://baymard.com/lists/cart-abandonment-rate http://www.houseofkaizen.com/resources/calculators/bounce-rate-impacthttp://www.uie.com/brainsparks/2011/10/17/the-back-story-for-the-300-million-button/http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-ratehttp://index.fireclick.com/fireindex.php?segment=6http://www.internetretailer.com/2011/09/13/conversion-boost-online-retailershttp://www.davechaffey.com/Internet-Marketing/C7-Service-Quality/Conversion-rates-E-commerce/http://www.thinkmetrics.com/benchmarks-for-websites.phphttp://www.marketingexperiments.com/blog/research-topics/ecommerce/e-commerce-landing-page-mistakes.html http://uxdesign.smashingmagazine.com/2011/04/06/fundamental-guidelines-of-e-commerce-checkout-design/http://www.marketingexperiments.com/blog/marketing-insights/average-conversion-rates.htmlhttp://www.clickz.com/clickz/column/1695493/declining-conversion-rateshttp://www.baynote.com/2011/07/forrester%E2%80%99s-top-five-e-commerce-trends-still-hold-true/Some of these might be more helfpul than others. It's a long list. If you've never read "The $300 million button" I'd recommend starting there just because it's very inspiring.Cheers,Dana

    | danatanseo
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  • In order to be compliant with HTML standards, all images should include alt text. This helps with users who are visually impaired. Also, it is good SEO practice.

    | TakeshiYoung
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  • Right, that is my hunch as well. But Marketo tracks a conversion as a form fillout. So if somebody reaches the reg page and fills out the form, and reaches the thank you page it should record a conversion in marketo and google analytics.

    | PatBausemer
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