How to Improve Conversions?

[lbohen]

One of our two prime goals is to increase visitor --> shopping cart --> order conversions. I would appreciate any advice on how we could improve our conversions from product pages like this one: http://www.audiobooksonline.com/Alex-Cross-Run-James-Patterson.html

All our product pages are presented in the same format.

[TheeDigital]

Larry,

We would take a look at what Amazon is doing and try to copy it to the utmost...as they are obviously an e-retailer that has the most successful.

Here are a few thoughts after visiting your website,

1. Let customers know how much they're saving.  Amazon lists every price as 23% off list price, why don't you do the same?

2. Your checkout now button is buried on the bottom of the checkout page, at first glance I couldn't find it.

3. Speaking of not finding your checkout button, your cart page has waaaay too much information.  You ask for me to edit quantity, enter credit card type, sign up for newsletter, and choose shipping all on the same page.  I'd break this down a little bit. and maybe use multiple pages or at least get rid of "sign up for newspaper on every page".