How to improve my conversions

[AdenBrands]

Hey all,

As always thanks in advance to any help given.

So I think we haven't done a bad job, but I know there is always more that can be done with conversions.

We have a website which provides guestlist to clubs in London, we are competitive on our keywords and ppc and get the clicks through with very very relevant adverts and meta descriptions....

The questions is 'How do I improve our conversion rate on page?'

The said pages are setup like the examples below:

www.capitalalist.com/movida-guestlist/

www.capitalalist.com/chinawhite-guestlist/

www.capitalalist.com/mahiki-guestlist/

The conversion comes when the click 'join guestlist' and fill out the form.

Any help with be GREATLY appreciated!

[AndySolo]

What is the benefit of joining the list?

For me... I don't think the JOIN LIST stands out enough on the page. I would maybe list out some benefits and make the option stand out a little more.

I think the sidebar "join list" is really missing on some opportunity. Instead of it being a picture of a random girls face, maybe list out the benefits and make it pop from the page a little.

[AdenBrands]

Thanks for responding Andy.

The benefit of joing the list is that they subscribe to the guestlist of the club they choose for their chosen date. WIth instant response via text and email, with a follow up call within the hour.

Plus it does also give them access to our weekly newsletter which covers celebrity gossip emailed to them weekly.

Are you describing the 'Join Guestlist' buttons in Pink? If so are you suggesting I make these larger?

Yes I agree listing the benefits of joining the guestlist should be listed on the advert where the girls face is.

[AndySolo]

I was more speaking of the sidebar advert.

on the page where your placing the call to action... make sure to explain why someone would want to join the guestlist, then ask them to join it.

I noticed that a lot of the information was listed below the form.

I would maybe just add some quick bullet points above the form

• Gain access to exclusive clubs!

• Party in the same venues as celebrities!

ect....

Just some idea's from a guy who hasn't been to a club in years... so take it for what it's worth

[AdenBrands]

Thanks Andy!

I will look to implement those changes!

Does anyone else have any suggestions?