Welcome to the Q&A Forum

I have run 2 campaigns for over a month now, I started with too many keywords, and the first ones I deleted were the ones very expensive with no conversions.

I am in a point, where I have about 15 keywords in each adgroup, and I want to optimize my cost/conversions more.

The way I see it, there are many ways to select the best keywords
1. On Cost Analsys(beta) I can select the keywords with positive ROI.

2. On Traffic Source /Paid Search, I can select ecommerce, and then order by Ecommerce conversion rate, all the ones below 2% can be eliminated.

3. On Adwords,  I could delete the ones with low CTR

What I am seeing is:

1. Some keywords with low ctr on google adwords, have positve roi and/or ecommerce conversion rate.

What process do you use to select the best of the best and delete the ones not performing well?

If I base my opinion only on 1.(Above) only ROI, then my ad groups will only have 2 or 3 keywords at most, but I think I might be losing conversions if I do it that way.

I am reading advanced google adwords, great book, recommended by someone here in my last question.  I have already learnt a few things after chapter 2.

I have a question about exact match vs phrase match.

My site is about printers, and I want to create ads for specific products

I created a specific adgroup for exact match and added many exact keywords like these:

[hp 4250 printer]

I created another specific adgroup for phrase matches: and I added something like this:

"hp 4250 printer"

Adwords say:

This keyword is triggering other ads with a similar keyword: [4250 printer]

Why? I thought that phrase match only says the order of the keywords in the phrase, but they can have words before or after the double quotes, right?

I am trying to focus on long tail keywords that are related to specific products, so instead of using hp printers or refurbished printers, I use:

hp 4250 refurbished printer

that one has a CTR of 4% and a conversion rate of 10%.

But I am paying 10  dollars for the highest bid, wih about 200 impressions per day only. But its very targeted traffic of people really looking to buy that specific printer.

I wonder how can I play with the bid until I find something that doesnt spend a lot, and it still has a good CTR and good conversion rate?

The reason I ask about the bid, is that in the bid simulator it says, the higher the bid the more impressions

In google adwords the highest bid apparently gets more impressions, but always more clicks?

I wonder if I can save money by not targeting the 1st position, but from example 3-6, the ad will still be visible once the search results come in.

how do you guys usually set the bid?

I am not an adwords expert but this is is the strategy I am following:

1. I create an adgroup for each set of keywords that will target the same ad.

2, I set the bid high to appear first.

3. After 3 to 5 days I remove the ones with low CTR over the impressions, anything below 1%.

For example: for this url:

http://www.theprinterdepo.com/hp-laser-4250-printer-q5400a-r

I created an AD, and initially I put 10 keywords,  after one week I had wasted a lot of money, after 4 days I deleted 7 keywords, and after 8 days, I left only one keyword with a very good CTR of almost 3% and conversion rate of 4%.

The question is: how much is  enough time to test and remove keywords? is one day of data good enough?  Should I make this test with the highest bid possible?

Should I keep the high bid forever??  11 dollars for one click seems pretty expensive for one printer of 200 dollars when converted.  Does position 1 guarantee more conversions?  Maybe as long as it appears on the first 5 or 6 then its enough so I can decrease bid?

anyone please?

In my website there are 3,300 products. www.theprinterdepo.com.

I have about 200 keywords on the seomoz account.

Every item has about 5 or more variations of keywords.

examples:

hp 1320

1320 printer

hp 1320 refurbished

1320 hp printer

hp laser 1320

and so on.

The question is:

Is there an easy way to add all the keywords related to my products and all its variations to the seomoz dashboard so I can more easily track them?  If not, what do you suggest me to do?

Can you please check here:

http://www.google.com/webmasters/tools/richsnippets?view=cse&url=http%3A%2F%2Fwww.theprinterdepo.com%2Fhp-color-laser-4700dn-printer-q7493a

I see some errors in the rating element, but I am not sure how bad they are and how to fix

more:pagemap:rating-errors
more:pagemap:rating-errors:and
more:pagemap:rating-errors:be
more:pagemap:rating-errors:best
more:pagemap:rating-errors:could
more:pagemap:rating-errors:normalized
more:pagemap:rating-errors:not
more:pagemap:rating-errors:please
more:pagemap:rating-errors:please_provide_best_and_worst.
more:pagemap:rating-errors:provide
more:pagemap:rating-errors:rating
more:pagemap:rating-errors:rating_could_not_be_normalized.
more:pagemap:rating-errors:worst

Since 5 days ago I changed my html template in my ecommerce to comply with schema.org for products.

How long does it take to be seen on google, our keyword 4700DN, its one that appears in the top 10 results, but it still doesnt show it with schema.org (price+starts+ratings)

What should I do?

http://www.google.com/webmasters/tools/richsnippets?view=cse&url=http%3A%2F%2Fwww.theprinterdepo.com%2Fhp-color-laser-4700dn-printer-q7493a

I am not a seo expert but I dont agree at all.

2 years ago we had a seo company, our visits were 8K, and they increased to 25K in 4 months.  SO this is not highly unrealistic.

Their job also increased sales by more than 50%.  The only caveat it was very expensive.

In google adwords the highest bid apparently gets more impressions, but always more clicks?

I wonder if I can save money by not targeting the 1st position, but from example 3-6, the ad will still be visible once the search results come in.

how do you guys usually set the bid?