Welcome to the Q&A Forum

Whenever you talk about PPC or awards it’s always about ROI and not about traffic only... so when you are going to optimize your list of keywords it should be based on ROI analysis. I would advise you to grab the record and see when keywords have lower cpc and have a better conversion rate as compare to those which contain higher cpc but are not offering any good conversion... On basis of that you can always alter the list of final keywords that eat your less money and gives you better ROI.

Sorry I've completely misunderstood the question, Kevin is completely right

It really depends on whether you are looking for a higher CTR or a lower CPA. This will vary depending on what your goal is. If you are just trying to drive any and all traffic, then generally higher bids and first position will almost always result in more raw traffic. If you are driving to a landing page though, and your goal is to get qualified traffic to not only click on the add but convert through some sort of call to action, often a lower average ad position can pay off quite well for you. Especially if there are a lot of ads and you have 3 ads on top of the organic listing and several more on the right side of the SERP.  In those cases, I often find a lot of success in qualified clicks with an average position of 4.5. Of course it does depend on your vertical, and B2B and B2C often act very differently.

I am trying to focus on long tail keywords that are related to specific products, so instead of using hp printers or refurbished printers, I use: hp 4250 refurbished printer that one has a CTR of 4% and a conversion rate of 10%. But I am paying 10  dollars for the highest bid, wih about 200 impressions per day only. But its very targeted traffic of people really looking to buy that specific printer. I wonder how can I play with the bid until I find something that doesnt spend a lot, and it still has a good CTR and good conversion rate? The reason I ask about the bid, is that in the bid simulator it says, the higher the bid the more impressions

Hi Luis, If you've got a lot of keywords to add at once, you can actually enter them in the Manage Keywords section. You can enter them separated by commas, tabs, or lines. That's the most efficient way to add keywords to your account. Of course you'll need to make sure you aren't going to exceed your keyword quota or it could error out on you. Thanks! Joel.

I do not have enough specific experience with this to speak from an authoritative position on this topic. My experience is manly with the hReview ritch snippet. Hopefully someone else here has more knowledge than I and can help you fix these errors.

It's not about traffic increases necessarily, and although traffic is great, basing results on that metric alone will land you in trouble. You need to know, specifically, what keywords and keyword clusters will convert with your customer and resonate with your customer when they visit your brand. I would look at the portfolio of any SEO company before proceeding with services. I would ask for references. I might check the local BBB.org to see if they are listed I might check Google to see if they are well known, have results themselves, are talked about positively.

I agree with Ryan - you need a strategy. I think one of the biggest mistakes we can make when targeting SEO keywords is going too broad and hoping that we can capture things that quite honestly aren't the right fit. You really have to know them, their terminology and how they search. The article link Ryan shared is a great layout for how to go about a sound strategy, which will eventually answer your questions. However, as for the global monthly searches - personally, I say ignore that. Check the "exact" phrase box and look at the local monthly searches. I want to have an idea of how small of an audience I can end up with if I select certain words. It's a very different perspective to find out a word you thought was really popular actually gets 170 searches a month and at best  I can only hope to capture a percentage of that.

We're having an issue where the number of crawled pages in some campaigns has dramatically dropped. Can you send an email to help@seomoz.org and we'll look into it via the help desk? Thanks, and sorry about this! Keri

Personally, I think your traffic expectations are a bit unrealistic. You're looking for a 800% increase in traffic in one years time. I'm not saying it's impossible, but as the other commenters noted you are better off trying to bring in more qualified traffic that converts. The companies that sell you on the 100k/month number are the same ones who will likely put you in danger of penalty.

Yes the warning do matter they are trying to inform you of items you should pay attention that can impact your rankings on search engines. 1.) The number of links per page:  having to many links per page can appear like spam during a search engine crawl  therefore effecting your ability to rank well.   Do you really require that many links per page?  Are most of  these links actually ever being used? I suggest you use site overlay in Google analytic and pin point which of those link are most valuable to your website and think about reducing the ones which are rarely clicked on. 2.) Having such long title tags is a waste of time as search engines will certainly not parse titles longer than 70 characters  any longer than this are cut off and not displayed .  Again these are  factors that will appear like spam injection in your title. 3.) Long URL are also unavoidable for spam and keyword injection reasons i would suggest shorter URLs. Overall if your site is producing the errors you mentioned above  I would seek to resolving them as they are not good in terms of search engine rankings or  pleasant for visitors to your website.

Hi levelencia1, This could have been caused by many factors. Was the robots.txt the only change you made? Other things that could have caused it could have been meta "noindex" tags, nofollow links, or broken navigation structures. In rare instances, sometimes rogerbot has a hiccup. Let us know if things return to normal on your next crawl. If you have any difficulties feel free to contact the help team (help@seomoz.org) and they should be able to get things straightened out. Best of luck with your SEO!

I just wanted to know if this can affect my seo efforts negativele? If your website is all about green widgets and you say... "Hey, I'll pay you good money for referring buyers to me!".... there might be quite a few extremely smart people who own strong websites decide to take you up on the deal.  They then add lots of pages about green widgets to their website - absolutely saturating the keyword spectrum - and tomorrow morning when you wake up their pages will all be above yours all over the web.  Don't underestimate what one affiliate can do.  He could own six powerful websites that are somewhat related to you.  Just adding a page to them about green widgets could be enough to out rank you.  And if he uses all six of those sites you are bumped - overnight - from page one to page two. So, in addition to "working for you".... affiliates can "compete against you". I rank above my affiliate program sites for their main keywords.  Do they think its a "negative"?....  I don't think that they like my site above theirs - but at least I am selling their widget and not the other guy's. 

I know what a 301 its, but I dont understand how you found that? Just a little background information we had a website called www.theprinterdepot.net and we wanted to move to .com when we moved we put a 301 redirect in the www.theprinterdepot.net to the .com I did that in the php.ini, its that the 301 you are talking about? should I remove it and replace the welcome page with a we have moved to or something?

I suppose less competitive keywords would be the product specific keywords hp 1320 printer, or its variations.

Hi Levalencia, I would recommend you two very good White-Board-Fridays by Rand Fiskin: http://www.seomoz.org/blog/which-... http://www.seomoz.org/blog/which-... These videos will answer your question regarding link metrics. I hope that helped, Istvan

There's no obligation ... meta description is used in SERP as a link description, so it's better to have good, engaging ant attracting description - it will increase conversion from natural search (CTR). So in the end it's worth to spend a while to create good, magnetic descriptions and in my opinion if you create such a text it can be used in both places. Remember to add a keyword to your meta description

You mentioned wanting to appear for these variations: hp cp2025n cp2025n printer hp cp20205n printer or just cp2025n Why not add them into H2 tags within the same product page, so that you cover each? Just a suggestion. One H2 could be "Why the HP CP2025n?", another could be "HP CP2025n Printer Product Specs", etc.

I have tried that also, but they never do. Even if they are satisfied, its kind of complicated

Could you please check this other question?? http://www.seomoz.org/q/keyword-canabalisation-and-my-solution