Good Seo Titles
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Hi. Mybsite is www.theprinterdepo.com
and I am trying to find a good template for my product/page titles.
Many users search our products by the product model:
something like Q2121X.
Some other users search by: hp 1320 printer
or just 1320 printer.
They will almost never search for hp 1320 new, or hp 1320 refurbished.
My website is developed in magento, and we have a SEO plugin in which I can put a template for the URL and also a template for the product title.
I was thinking for title and URL.
title + condition + productmodel
However many users search for: "refurbished printers"
and maybe its better that our products say something like this:
HP 1320 Refurbished Printer,
instead of:
HP 1320 Printer - Refurbished - Q2121X
Please let me know your suggestions.
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Hmm, i think generic phrases such as 'Refurbished printers' should be tackled by and article or such content. Not product pages, other wise your going to potentially have lots of refurbished product pages all trying for a SERP for the same phrase. (i.e. competeing with yourself! (keyword canabalisation).
Personally I'd go for Title + Model + condition
(Thats assuming you only have one page per product model/condition).
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Two places to start with determining what to use in titles and meta descriptions include:
- Pay-per-click ads that are performing well (or possibly your competition)
- Internal web analytics for the last 4-6 months
We took a major ecommerce site in August of 2011 and replaced redundant brand mention and blank space with two statements that created massively higher CTR in AdWords ("free shipping" and "no sales tax"). CTR improved by over 2,000% in some cases.
I'm a believer in strong title tag principles, that is using the following in titles to create higher CTR:
- A strong call-to-action (for retail, "Buy" tends to work well)
- The keyword theme and possibly 1-2 modifiers ("New & Refurbished" might be good in your case)
- A value proposition or unique selling proposition ("Free Shipping", "50% Off", or "On Sale Now")
You've got a great start already. To expand on where you are right now with "HP 1320 Refurbished Printer", how about:
- Buy HP 1320 Printers Model Q5928A New & Refurbished Starting at $239
The above should give you enough unique information to avoid duplicate content issues, while exposing your pricing and obviously stating that you have the printer for sale (rather than accidentally coming off as a review website or catalog). The unique selling proposition is weak, but if your prices truly are the best, you'll be just fine.
Good luck!
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I have a big question here:
Your suggestion is for the meta title only, right? not for the H1 Tag on each product page?
I ask this, because magento has 2 fields, Title and Meta Title. If I change it in the title, it will show that long title also in the category pages.
Image this page:
http://www.theprinterdepo.com/plotters-drawing
And then imagine all products will have this template.
Buy HP 750 Designjet Model XXXXX Refurbished at $1199.99, and then the price again below.
Thx
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Great point. I just Google'd for "magento seo separate title and heading" and found several plugins to help resolve that ridiculousness. I recall having a similar issue with Volusion several years back. You'd think by now enough people would have complained.
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so in your opinion title, meta title, and h1 must be 3 different things?
The suggestion you gave above would be for H1, and meta title only.
For Title, its better to leave the short title without the BUY xxx at xxxx
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Yes, definitely have all 3 be different. Otherwise, you risk having the search engines pickup duplicate phrases as your keyword theme on the page. Search for "title tag principles" to find my old seoexpert.tv post that invokes the principles.
Notice the title and meta description say the same thing (essentially) but use different words or modifiers around the keyword theme (title tag principles).
The H1 is simply CTR and Title Tag Principles, though I would have done well to leave CTR out. Oh well, water under the bridge at this point.
Your H1 should be different on each page and be short and sweet (unlike the title where you have 70 characters to take advantage of). Perhaps your h1 could be:
- HP 1320 Printer - Refurbished - Q5928A
- or just HP 1320 Printer, Model Q5928A
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So, Summarizing. This is what I learnt today. 1. Product Title (will be seen on category listing pages, and also search results page) -HP 1320 Printer - Refurbished - Q5928A. IN our business the condition its very important because we might have the same printer in NEW, Refurbished, USED or Factory Recertified. It would not look nice, to put in this field BUY... AT ..$ ... 2. H1. It will be the visible TITLE to the user on each page. (The GREEN ONE) HP 1320 Printer - Refurbished - Q5928A 3. Meta Title, This one will be the one that google shows on the search results and should encourage an action. Buy HP 1320 Printer - Refurbished - Q5928A - Free Shipping at $129.99 As I can see it, 1 and 2 will be the same, 3 is different and will encourage an action! BUY!
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You're close. However, if 1 and 2 are the same then you just hosed your keyword density (wow, haven't used that term in awhile) and also just created a main keyword theme "1320 Printer - Refurbished - Q5928A". I suggest mixing it up a bit so you don't use the same modifiers twice.
I have a client who wanted to rank for "low vision" a year ago. He moved up 18 positions after realizing he had the word "information" in the title and heading and used the modifier within the context as well. He was #1 for "low vision information" - I wonder why?
At the very least, put one instance in front of your keyword and one after, this will help you avoid a phrase becoming your main page topic.
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Update: I have a technical problem in the site. and I had to rever the changes. I will update you as soon as you can see this again.
I did some changes according to what I learnt in this thread.
Normally the condition is in the TITLE itself so I will have to edit all products to remove it.
1. http://www.theprinterdepo.com/hp-color-laserjet-cp2025n-printer-new
Check the meta title, I put your suggestion.
2. Check the H1, I removed the condition from the title, but I put it at the end.
3. It has the SKU below, maybe I should put into the h1 itself with the following template.
Title + Model + condition
4. The listings page(category, search results) will show like this:
http://www.theprinterdepo.com/new-printers/color-laser-new-printers
Check the four item on the right.
5. Please also see the breadcrumb.
Please let me know more suggestions so I can start editing all my products
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Could you please check this other question??
http://www.seomoz.org/q/keyword-canabalisation-and-my-solution
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