Hello everyone,
I have an online shopping site selling, amongst other items, candles. We have lots of different categories within the LED candles category.
One route a customer can take is homepage > LED candles > Tealights.
Within the tealights category we have 7 different products which vary only in colour. It is necessary to create separate products for each colour since we have fantastic images for each colour.
To target different keywords, at present we have different titles (hence different link texts, different URLs and different H1 tags) for each colour, for example "Battery operated LED candles, amber", "Flameless candles, red" and "LED tealights, blue".
I was wondering if different titles to target different keywords is a good idea. Or, is it just confusing to the customer and should I just stick with a generic item title which just varies by colour (eg. "LED battery candles, colour")?
If I do the latter, am I at risk of getting downranked by Google since I am duplicating the product titles/link texts/URLs/H1 tags/img ALTs? (the description and photos for each colour are unique).
Sorry if this is a little complicated - please ask and I can clarify anything...because I really want to give the best customer experience but still preserve my Google ranking.
I have attached screenshots of the homepage and categories to clarify, feel free to go on the site live too.
Thank you so much,
Pravin
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