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Hi Andy, It looks like you need to do some Web Analytics due diligence to identify what caused that spike in conversions. Here is a list of things you can do to help identify the root cause: - Setup Google Analytics Custom Alerts GA's custom alerts do a great job of alerting us of unusual spikes / valleys from our traffic. I would suggest setting up custom alerts around your KPIs and business objectives. If you Google about GAs custom alerts, many of the recommended initial alerts are a great place to begin finding some to setup for your website. - Use GA to find the differences in traffic and conversions Although your conversions and traffic are relatively low (we may want to gather more data before concluding that there was a statistical difference in the conversion data), we could begin to analyze the traffic through understanding the sources it came from, specific campaigns that converted (make sure to be tagging your links accordingly!), qty of products ordered, maybe a new referral source contributed to the new conversions, ect. - Do some keyword analysis Did your new customers come from a specific source on a related topic? Did specific terms send new traffic to your sales page that converted well that day? In order to find insights into changes, we need to make sure that we're properly tracking and measuring our traffic and acquisition strategies. Many times when there doesn't seem to be a definitive answer, it's because we haven't set ourselves up for success when measuring our campaigns and goals.

I would in future tend to trust sources closer to being official rather than someone on a forum. Remove the extra * so its just Disallow: /*? You can find more info here - https://support.google.com/webmasters/answer/156449 You can also test your robots in your webmaster tools so don't forget to give that a go if in doubt. Hope that helps.

Thank you John, This is the support i needed, Thanks for the additional info, i was looking at Analytics Remarketing , looks very useful James

Here's a MOZ staff reply to that exact question

Crazy Egg are good, and their free trials are good too. If you have Google Tag Manager or can code its a doddle to set up.

Online chat was a total fail.  We had user voice on the site for a year and no one used it!  Ever.

Some valid comments here, but I'd generally have to agree with Ron - IF the domain really has authority (solid, trusted links, isn't spammy, decent traffic, social signals, etc.) and IF that domain is relevant to your topic, then it could give you a solid boost. As @KempRugeLawGroup said, though, there are cases where Google may not pass the authority of the site after an ownership change, especially if you completely overhaul the site and it's an entirely new topic. Unfortunately, there are no guarantees. A lot of this is at Google's discretion. If you bought a high-authority site about bass fishing and then turned it into an affiliate site for WordPress templates, and the domain was "bobsbassfishing.com" and 80% of the inbound anchor text was "bass fishing", then Google's going to catch on pretty fast. If you actual sell fishing products and keep the brand, but slowly redesign and add new, relevant content, then it's entirely possible that old domain will work in your favor. If you just buy an old domain and then 301-redirect to a current or new and barely relevant domain, then it's at best a crap-shoot. That game has been played far too much.

Thank you guys for your help. I think that i got here enough information's to continue.

Agree with the others here, two or three sites definitely are a lot harder to maintain, and a properly-structured website can cater to different types of audiences, even when they vary a lot. You'll want to be very careful with the UX and perhaps work with some conversion rate optimisation people as well to segregate the audiences and not confuse the sales process for either, but this should be possible, especially if you focus your marketing for each audience to drive traffic to pages where there is no initial cross-over (shared navigation, etc.). I am guessing since I have not seen either product or preliminary site (if there is one), but I believe that one site would be better given that there will be shared pages, such as company information. If you were to create two sites, I suggest canonicalising the duplicate content to one version of the site, most likely the one with the larger user base or higher potential return. E.g., www.site.com/company-information and www.b2bsite.com/company-information are canonicalised to www.site.com/company-information if www.site.com is the primary business interest.

If you want to track an individual lead all the way through the end of the sales funnel and tie it back to the original traffic source to determine ROI, feel free to check out our tool Convertable. It's currently in free beta but we will be launching premium features soon. We created it because there was really no easy way to look up a specific individual lead within Google Analytics and tie it to the end of the sales pipeline. Please let me know if you have any questions or suggestions for how to make it better. Otherwise, you can try manually setting up a similar configuration by extracting data from the Google Analytics cookie and passing it along to your CRM - http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/

Greetings Oren, Good question.  We use this tactic a lot with clients and on our own website but we don't necessarily include it on every page or post in an attempt to reduce blindness to the form.  We do it quite often though.  The key is to make sure you don't just thrown the form in there but actually call the reader to action in some way.  ie: "For more information on (what the post topic is about), sign up for our monthly newsletter below:" If definitely improves conversion rate (although I don't have any specific numbers for you) and with the right hook in the call to action is very effective in lead generation, and also classifying your leads into buckets of interest for different types of email campaigns (or whatever).

I know this thread has been answered but do you have a preference on this. What are the pros and cons of importing Analytic goals into Adwords? I prefer to keep it all separate as adwords conversions will show up in Analytics. Any thoughts on this?

We use the All in One SEO plugin which allows us to add the Google Plus profile URL for each user. Then we go to the Google Plus user page and the blog as a place they contribute to. It seems to work pretty well for us.

Hi Jane, A friend in the same industry uses Periscopix so cant use them. Thanks for the recommendation and i will look at the Moz recommendations. Cheers

Made a note to send you my next statistic related question directly , well done.

Anyone?

No problem, I am one of their community moderators for their forum, so if you have any questions like if something can be done with it; you can send me at http://dh42.com/contact/ ( I hope this is ok, I don't want to put my main email address out to get scraped). I can let you know if something is a stock feature or not. Because with the hosted platforms like Shopify, Lemonstand, and BigCommerce the features are limited because you do not have access to the core application. With something like Prestashop or Magento for that matter since you have access, you can really do anything your budget allows.

Hi there, There's definitely no magic number for conversion rates, unfortunately - some businesses consider 2% amazingly high. For others, anything less than 20% would be a failure depending on what the desired action is. It depends entirely on the page and campaign. I would start here to figure out both what your current problems are and what sort of improvement you can consider to be "good" - it's very difficult to compare your CR to anyone else's but your own. That post works with that assumption - that it's only your own data that can be used to decide on what constitutes improvement or what success looks like. Sorry to provide a non-answer, but I'd go as far as to say that it's hard to even compare your CR with others in your industry - with different brands and landing pages, everyone's data is unique to them.

Cheers - and thanks for the update too.