Welcome to the Q&A Forum

For some reason we've translated part of our website into Burmese. The most common font in use in Myanmar (Burma) is called Zawgyi and is non-unicode. Which means that if you look at it in Chrome you get a bunch of squares. That's not a problem because firefox provides support and 9x% of Burmese use firefox.

So two questions

1. Will we get penalised for using non-unicode font?
2. Can google understand the pages and will we rank?

It's worth mentioning that this is 0.001% or less of our traffic and an experiment (and market research) to find out a bit about that market than having much real BL impact

My colleagues in Holland have 2 websites. I've copied and pasted their question - my comments are at the bottom

"www.ancoferwaldram.nl with NL, EN and FR language

www.ancoferwaldram.com with only EN language

The EN versions Google sees as “duplicate content” so we have to get rid of that.

I think we better use 1 website:

www.ancoferwaldram.com with NL, EN, FR and maybe other languages and deactivate www.ancoferwaldram.nl

Or keep the www.ancoferwaldram.nl with only the NL language?

Or keep the www.ancoferwaldram.nl with direct links to www.ancoferwaldram.com and no content?"

The focus is to get the site to rank in Non-eu countries for export. So given the .nl has higher DA (though only about 15) would it be better to have seperate .fr, .be, .com sites for specific languages and geo targeting. Or would it be better to keep everything on the same site? If so which domain?

i assume that the duplicate content can be resolved by stating which is the canonical version, once the domain strategy is resolved

welcome any thoughts here.

We sell steel plates. They come in a number of different grades and then in a variety of sizes. Generally we have a page for each unique grade. What I want to do is to use schema to enhance the rich snippet in SERPS to say something like

• width: 2 - 3.5m
• length 6 - 14m
• thickness 6 - 300mm
• Phosphorous: 0.005%
• Sulphur 0.005%

is this possible using schema? would I use thing/product or another theme?

i'm trying to scope out the possibilities here to determine whether it is worth spending time on.

The the other more interesting question is whether it is possible to respond differently to informational and purchasing searches. So if someone is looking for informations physical and chemical properties would be best used in the schema markup. If they are looking to purchase then product characteristics. Can these be shown differentially?

I'm designing an exhibition stand at the moment and am going to be putting QR codes that link to a technical specification on the products.

The question is - do I just allow them to download the pdf or do I ask for a name and email address before they can do that.

As its an exhibition stand I should get the business cards anyway - but to know exactly what products each person is interested in would help

I'm not sure how many people use QR codes in Asia, have a QR code readers..... and would adding the email request just be too much?

Whats your opinion?

The product is an industrial one and mainly engineers and procurement types from the oil and gas industry will be visiting the stand.

So if it is a standard wordpress page  would the issue likely to be with the wordpress code - or my on-page content?

Thanks -

Would it work with a direct CTA? ie. "Click here to find out all you ever wanted about XYZ!" as a title? Better as a meta? or just experiment for the industry?

Whilst having a higher SERPS position helps what are some tips that you can use in the Title and the meta description that will help getting more people clicking through?

That's what I did.  You can see the results in the attachment and should be able to figure how to replicate.

ycDrxaQ

I got am 803 error this week on the Moz crawl for one of my pages. The page loads normally in the browser. We use cloudflare.

Is there anything that I should do or do I wait a week and hope it disappears?

803 Incomplete HTTP response received

Your site closed its TCP connection to our crawler before our crawler could read a complete HTTP response. This typically occurs when misconfigured back-end software responds with a status line and headers but immediately closes the connection without sending any response data.

We have a similar problem, but in reverse. It's a UK website that needs to rank in Asia but not UK.

We've tried a few things - shifting the server made no difference (nor the speed benefits) and geo locating on webmaster tools was pointless as we have a 5 country target market. Targeting cities again didn't help because the number of location targeted searches was sub 1% for the relevant keywords.

So there were two things that we did that seemed to have some benefit. First we targeted some non valuable but relevant keywords with high search volumes (2 orders of magnitude more than our real targets) and got a high ranking for that. Then put our effort into getting this traffic to convert to the non-ranking pages.

Secondly because there was non substantial difference in EU and Asian ranking for our keywords we focused on ranking well in Europe and then just filtered out the EU and US traffic and we saw benefits.

What I'd do here in your case is focus on the Indian market to get lots of relevant back links. It should be easier than the US in someways and take advantage of the size of the market and it's lack of sophistication to increase the volume of keywords. If websites are anything like they are in Asia there is a lot of crap design and zero optimisation. So it should be possible to put together an outreach package that generates lots of low DA links that are very relevant for lower costs than in the US.

So for example if you were looking at outsourced accounting I'd build link bait that appeals to Indian accounting firms to get the links to your key pages - but optimise them for US consumption.

Of course all this depends on your market and keywords but I hope it's given some ideas.

So if it is a standard wordpress page  would the issue likely to be with the wordpress code - or my on-page content?

I'm looking at a bunch of long tail low traffic keywords that aren't difficult to rank for. As I was idly doing a boring task my mind wandered and I thought....

Why don't I ask lots of questions about these keywords on sites such as Moz, Quora, Reddit etc where the high DA will get them to rank for the search term?  The results on a SEO site or Q&A site won't be relevant and so I'd starve my competitors of some of their leads.

Of course I'm not sure the effort would be worth it but would it work? (and no, none of my long tail keywords are included in this post)

It looks to me that

• the only use of Orlando Vacation Rentals is in the Title
• No use in body
• No H2
• No use in image ALT tags
• only 320 words - possibly too short for something this competitive...

I'm rubbish at reading html but there are probably a few more where those came from.

Why not create a new landing page - www.moremouse.com/orlando-vacation-rentals - and optimise it for this phrase. Don't include it in the navigation but make sure it is in the site map so it gets indexed.

Sure the page authority will be lower but if you track the keyword on Moz you will see how the ranking switches from one page to another as the on page works better

I really like that point about the quick sales funnel.

We we tried using the idea of leads  but for us they didn't work as we sell industrial goods. Sales cycle is normally 2 weeks for $100k purchases With multiple repeat purchases over the year - but it's fiercely competing with a low win rate. So making it very quick and easy for someone to send us an enquiry on impulse is important.

Forms, ecommerce and telephone don't usefully work - enquiries are usually too difficult and too complex.

Interestingly it's made me consider what the point of our website is.  The SEO part is targeted at the unknown unknowns. Companies who would make good customers if I knew that they existed. but that is actually a pretty short tail because we should know 70-80% of potential buyers. But the rest is really about credibility and improving offline conversion rates.

Which brings me back to the email - am I making it easier for someone, taking out the friction? I think so....

I'd create a page (or pages) for cancer compensation. That directly targets one particular market and you can rank well for that. On the other pages only a subset of people will be interested in Cancer compensation and so give them a paragraph. Sharing the link juice will help rank for cancer compensation and not irritate the people who will NOT find cancer compensation helpful

Finally - repurpose the content into a resource page and/or pdf which will give you more bites at the cherry and something that is more shareable on social media.

If it is a key word that I really want to rank for I tend to produce 5-10 1000 to 5000 word articles that are valuable and original content. Normally I find the networked effect of these clusters of pages dominates the ranking - but I do B2B so the cost/reward calculations may be different

I got am 803 error this week on the Moz crawl for one of my pages. The page loads normally in the browser. We use cloudflare.

Is there anything that I should do or do I wait a week and hope it disappears?

803 Incomplete HTTP response received

Your site closed its TCP connection to our crawler before our crawler could read a complete HTTP response. This typically occurs when misconfigured back-end software responds with a status line and headers but immediately closes the connection without sending any response data.

It depends on what you will be doing.  If the new role is more demanding and challenging than the old one - go for it. Titles are corporate fluff and shouldn't define who you are and your sense of self worth (they probably do though. Just like they impact me )

Will you learn and grow in the new position or is it an intellectual and emotional dead end? Whichever, you've got a job at the moment and don't need this one. So push back and ask for a second meeting to discuss and understand.

You our can then use that meeting to understand the role being offered and upsell I to the head if digital if  here istheopportunity.

EDIT - can't edit or correct typos in iPad. Sorry.

As our Contact Us page title was a little short I added in sales@example.com

So "Contact us : Sales@example.com"

We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us

Is it worth experimenting with further or a waste of time?

Hi John,

I would have the main page for - hodgkins leukemia - with all the relevant medical type information at the top. The down at the bottom a paragraph on cancer compensation.

I do something similar for my pages. I have a general description at the top. Next section is what we stock, then product spec (to grab people who know what they want)

Then applications - to keep key types of engineers engaged, then features and benefits to convert; then factory delivery to cover off another subset, then certification, then some more technical stuff. In a way it's not a logical order - but it looks at out buyer personas and then looks after the most important segment, then the second priority etc.

The separate sections then often link to a page that then addresses the issue in question more fully.

You're a slightly different market so the order and structuring will be different depending on behaviour but you get the idea.

Then take all these small paragraphs on the specific cancer pages and link them back to a full page worth of cancer compensation treatment.

Generally I find that what happens with a new website is that I start off with several category pages that rank for a number of main keywords. As the site develops and we look to increase rankings you tend to build specialist pages that then overtake the main category pages. So here is an example of what you see in Moz

In this case we were optimising for a type of steel called S690QL1. To start with it ranked in SERPS on the page for High yield steel. As we optimised the site further we saw the page S690QL replace the high yield steel page in rankings (on june 20th). Then on August 29th S690QL1 then replace the S690QL page and it now looks to be at number 3.

So you should be able to see something similar in your "analyse a keyword" on moz pro.

7ICxSsL