Questions
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Non-Unicode Fonts and SEO
I would suggest using the Padauk font from SIL instead. This uses the Unicode standard and you should be able to use CSS font embedding to maximise the support for other browsers. Google should be able to understand the content as long as it is encoded in a standard character set (UTF-8, for example). Even though Zawgyi is not compliant with the Unicode standard your pages should be being served with the UTF-8 character encoding so Google should be able to index the content. I don't think Google pays any attention to the font in use by the design but it is an interesting point which I haven't particularly considered before and which I had to think about carefully before posting this response.
International Issues | | AlexMcKee0 -
Website Domains, Geographical targeting and Duplicate Content
Hello I've worked on a big project like this. The best option is to go for TLD, but it's ususally not possible. In your case what I do recommend is Get .com as the main domain Create folder with language option if you feel it'll make a difference /en-us /nl-de otherwise just keep /[language] We used it on ibremarketing.com and so far I'm very happy of the results !
International Issues | | JoomGeek0 -
Can you use schema markup to do this?
No I would invest in Schema, but in this case I personally think that the attributes listed would not be implemented in any search engine soon. Some of them you would have to use the additionalType and that would be one of my last guesses for attributes that would ever be included.
Technical SEO Issues | | LesleyPaone0 -
Email before Download or Not?
Personally I wouldn’t put barriers in the way of a download, however I'm sure you will get a lot of debate about that one and at the end of the day it's what you consider to be of more value, the fact that the pdf is being downloaded or you have the information from the people who then know your going to contact them after a download. Either way I would use a combo of QR code / printed shortlink and include analytic tracking data. Then if you do chose to collect email data first you can measure the conversion from who went to the data entry page from your exhibition any how many email addresses you collected ie: In htaccess: #Product 1 QR code (have your QR code point to http://www.domain.com/qr-p1) Redirect 302 /qr-p1 http://www.domain.com/shop/product_one/doc.pdf?utm_campaign=Exhibition&utm_medium=QR Code&utm_source=Banner Stand&utm_content=ProductOnePDF #Product 1 Short code (print your short code as to www.domain.com/widgets) Redirect 302 /widgets http://www.domain.com/shop/product_one/doc.pdf?utm_campaign=Exhibition&utm_medium=Short Code&utm_source=Banner Stand&utm_content=ProductOnePDF
Conversion Rate Optimization | | DeanAndrews0 -
What are some tips to increase your CTR in search results?
Agree with Chris and Moosa's points. The following worked for me Schema Create meta descriptions that will encourage click throughs. For a product page, our meta description summed up what the product did and the ranges we offered. It led to more clicks.
Conversion Rate Optimization | | Bio-RadAbs0 -
How do fix an 803 Error?
Kristina from Moz's Help Team here. Here is the working link to our Crawl Errors resource guide if you're still needing it! https://moz.com/help/guides/moz-pro-overview/crawl-diagnostics/errors-in-crawl-reports
Moz Tools | | KristinaKeyser1 -
Can I use high ranking sites to push my competitors out of the first page of search results?
Definitely possible. It used to be much easier. You can rank for 5 pages, all your stuff LOL. good old days Anyway, try to look at the social pages/forums, etc already ranking there where you can put your content. Those are great signals that tell you that you can create content on those and rank those pages (link to them to make the % higher) If high trust domains like what you mentioned aren't ranking there, you need to test it. And if you said that the keywords are easy enough, then your chances for those to show up is really good.
Technical SEO Issues | | DennisSeymour3 -
How do you find Affiliate Links on your site that have not been nofollowed?
Actually, screamingfrog should take care of it for you via the custom spider configuration. If you select "custom" under the "configuration" tab, you can drop in the html for the links you are looking for and it will give you a report with what pages it finds that code on. For example, have screammingfrog search for the following snippet of code and it would find nofollow links pointing at mysite.com: rel="nofollow" href="http://mysite.com
Affiliate Marketing | | Chris.Menke0 -
What impact do affiliate links have on SEO
Just make sure you no follow them. If the links were do follow it could be seen as a paid link scheme - I know that sounds quite contrived, but that is how Google might (and has) viewed affiliate links that pass link equity in the past. They are, in effect, paid links that may help improve organic visibility. You don't want to risk being a part of that "link scheme", so make sure you no follow your links. It does seem quite absurd I know and you'd think that common sense would prevail if someone was using affiliate links and wasn't aware of the SEO ramifications, but it's better to be safe than sorry.
Affiliate Marketing | | TomRayner0 -
Reserved characters in Keywords
The best way would be for you to choose a method that works and keep it consistent. I'd go with S355G10-M
Technical SEO Issues | | Ray-pp0 -
Using Linkedin Groups for Content Marketing
Thanks Keri, Usually we get a few hundred views which isn't bad for relatively technical engineering based post. Its worth bearing in mind and making sure that I am a better citizen than I might otherwise have been before I read this post
Social Media | | Zippy-Bungle0 -
Content Marketing and Link Building Strategy in Industrial B2B
I know this is a bit of an old topic but I had a similar question and here have been some of the things that have worked for me. 1. Case Studies with good visuals 2. See if customers might be able to link back to you if they have blogs 3. provide beginner information that customers or people in the same industry might be interested in. 4. I find product and/or material comparisons do very well. 5. Make sure your linkedin and twitter are optimized. 6. Look at doing videos explaining concepts or products on youtube 7. Look at other technical service providers that are industry leaders and see what they are doing. It is definitly a challenge. We are a building and manufacturing material supplier and it is hard to find customers who are web savvy and at the same time try not to attract the DIY types. Let me know if you have anymore ideas other than what I listed above. Thanks Paul
Link Building | | PaulEastTeak1 -
What do you do when your Facebook page is Unpublished?
It's pretty hard to say why a page has been been banned from Facebook without actually hearing back from Facebook. Here are a few common reasons why pages get banned (some which obviously don't apply to your brand): Straight up scams Hate or bigoted content, such as neo-nazi groups Running contests through your FB page, not through the approved FB app Running contests to get "likes" to your page Your FB fans reporting your content as spammy or otherwise irrelevant Copyright violations Promotion of the sale of pharmaceuticals Promotion of online gambling without prior permission from FB
Social Media | | EricaMcGillivray0 -
Why is my website embedded inside this Iranian one?
Hi, Since an iframe is just a window into your site, it cannot harm your site and it doesn’t put you in a spammy neighbourhood as all of the links to your page are from within your own site. It will be registering views and visits on your analytics too, so you’re still getting some extra traffic. If you feel this Iranian traffic is unwanted, not converting or are simply just annoyed that this site is using your content as their own, you can actually block iframe calls quite easily. There are a couple of things you could do: .htaccess Simply add this line to enable iframe calls from your own domain, but block them from external sites: Header always append X-Frame-Options SAMEORIGIN Or disable iframe calls entirely with: Header set X-Frame-Options DENY These directives will only work if you have enabled mod_headers in apache. Another way to deal with it would be to use a javascript redirect when the top url does not match the page URL like this: if(top != self) { top.location = self.location; } Hope this helps, Tom
Technical SEO Issues | | TomVolpe0 -
Why would my page authority be staying low whilst my domain authority is increasing?
At the risk of over-simplifying.... Page Authority of a particular URL is dependent on the quantity/quality of the links pointing to that URL Domain Authority is dependent (among other things) upon the quantity/quality of the links pointing to any URL on your domain. So it's entirely possible that your website is improving it's domain link profile, while the link profile to your key pages hasn't changed much. One way to address this is to make sure that the URLs that earn new links also link to your key pages, so that link equity is distributed internally throughout your site.
Technical SEO Issues | | Cyrus-Shepard0 -
Why do some Keywords collapse in SERPS?
HI, Are you talking about the local serps? It might have been the new algorithm change that was recently updated. I have notice some updates as well.
On-Page / Site Optimization | | benjaminmarcinc0 -
How Useful is this website for Linkbuilding
Thanks for posting those sites. They charge a fee but hopefully worth the money if they can help with better rankings.
Link Building | | KyleEaves0 -
How important is Google Plus - Specifically for B2B Small Businesses?
"Matt Cutts of Google responded to this thread on Hacker News to imply +1s aren't used directly in Google's algorithm. While I take Matt at his word that Google doesn't use raw +1s to rank webpages, the evidence seems to suggest Google+ posts do pass other SEO benefits not found easily in other social platforms. If this is not the case, I'm hoping Google will clarify. Mark Traphagen said it best in this comment: It is not the +1's themselves that are causing the high rankings of posts but the fact that most +1's on a site result in a shared post on Google+, which creates a followed link back to the post. It's instant organic link building. The point is not to go out and accumulate a bunch of +1s.The point is, and the evidence seems to suggest, that_earning a link on Google+ is like earning any other type of editorial link_, and these links have actual value with real benefits." I would try and use Google Plus but not put a lot of effort in getting the actual +1s. If you do any sort of content marketing on your website Google Plus is a really quick way to get it indexed.
Social Media | | EcommerceSite0 -
How to Use Additional Country Domains
Hello! Thanks for the question. The simple answer is that you should have a different web property (root domain, subdomain, or subdirectory) for each of your target audiences. So, if your main website (home office, perhaps), is in the UK, then the main site should remain .co.uk (or wherever). Then, use a different property for each targeted country. There are three main methods: **1. Separate root domains.**This would be creating and using example.co.uk and (for the Philippines) example.ph. 2. Separate subdirectory/subfolder. Put the Phillippines at example.co.uk/ph/ 3. Separate subdomains. Put the Phillippines at ph.example.com SEOs and digital marketers will argue forever over which one is best. I'll point out some general differences and points since I don't know your specific situation. Separate root domains and subdomains are essentially entirely-separate sites in Google's eyes. This is good to use when you have a lot of specialized content for each targeted country. It's also usually easier to use different design templates on different domains and subdomains. The bad side is that links pointing to one root domain or subdomain may not "benefit" the other root domain or subdomain. Keeping everything on one root domain in other subdirectories/subfolders can be a lot more simple to manage. Plus, all links to everywhere on the root domain generally "help" everything on the root domain. However, you will often be limited to using the same overall design template. Regardless of what option you choose, you can configure the geographical targeting of each rootdomain, subdomain, or subdirectory in Google Webmaster Tools. There are additional things you can do regarding language targeting (if you so choose -- sometimes more than one language is spoken in a given country). For more information on all of this, I would review this page of introductory guidelines and the related links. Some more detail from Google. A Webmaster Support question. For an "international SEO checklist," I'd suggest this post by Moz Associate Aleyda Solís. Good luck!
International Issues | | SamuelScott0 -
What is the Best Way to Select a Company for Linkbuilding?
These are all great pieces of advice. You might also want to check out Moz's list of recommended companies. A lot of these companies offer link development services and should prove reliable.
Link Building | | JaneCopland0