Using Linkedin Groups for Content Marketing

[Zippy-Bungle]

In my sector there are approximately 100 relevant groups that I could post content to. There are between 5 and 10 that would be relevant to any particular blog post.

How many groups should I post to? If I post to all relevant ones I can end up spamming due to overlapping group membership, If I don't I can miss out on access to a potentially large audience

What's best practice here?

[DennisSeymour]

Share on different times of the month. You'll have a hell of a time with that so either keep track of it or assign/outsource it.

A lot of people are using that on LinkedIN... so try to check the groups first. Groups that only have group members that share their own links arent that ideal in most cases as the members dont even bother to read the content.

[KeriMorgret]

Tread carefully on LinkedIn. If one group puts you on moderation for self-promotional content, it can trigger moderation for your other groups, even if they never put you on moderation explicitly (see http://help.linkedin.com/app/answers/detail/a_id/38735).

Do a little bit, and see if anyone actually reads what you post in the groups (by looking at the referral traffic in your analytics program). All too often, the groups are filled with everyone promoting their own posts, and nobody commenting on the posts or questions that other people have. You'll need to decide if LinkedIn is worth the time you spend on it.

[Zippy-Bungle]

Thanks Keri,

Usually we get a few hundred views which isn't bad for relatively technical engineering based post. Its worth bearing in mind and making sure that I am a better citizen than I might otherwise have been before I read this post