Is my destination url affecting QS?

[JustinButlion]

Hello,

I'm running a PPC campaing targeting "Storenvy App" using the ads below

and the following DESTINATION LINK:

http://www.yotpo.com/landing_page?utm_source=google&utm_medium=cpc&utm_campaign=s-storenvy&redirect=http://lp.yotpo.com/storenvy-app.html

As you can see there is a 301 redirect from http://www.yotpo.com/landing_page?utm_source=google&utm_medium=cpc&utm_campaign=s-storenvy TO http://lp.yotpo.com/storenvy-app.html

How this will affect QS?

Thanks in advance for all your answers!

AdDzQi0.jpg

[LynnPatchett]

Hi Justin,

Your QS is (partially) based on your final landing page (after the redirect in other words) so depending on your keywords/phrases that page might be more or less relevant then the original url, but the redirect itself should not be causing any negative quality score issues. What quality score details are you seeing in adwords? You could always experiment using both landing pages for a time to see what quality score the original page gets also and to see if there are any differences in the average cpc (if that is what you are worried about).

[JasmineA]

In addition to what Lynn has already jumped on for the QS portion of your question, I believe it is frowned upon to send AdWords traffic to the redirected page. I would suggest just sending traffic to the page that you want people to go to. If this page isn't the best page to send people to with simple things like H1 tags (nearly) matching the listed KWs, then you might want to create a new page that answers the searcher's query.

Also, it's my opinion that it's poor usability to not have the logo link to home on a landing page like this.