Better Conversions with Java Script Pop Up Form or with Independent Page (URL)?

[Kingalan1]

Greetings MOZ Community?

I manage a commercial real estate site (www.nyc-officespace-leader.com).

Visitors view listings (for example:http://www.nyc-officespace-leader.com/listings/303-broadway-building-office-sublet-11189sf). If they want more details they click on the "Interested In This Space, Contact a Broker" button. They get directed to a contact us form like: http://www.nyc-officespace-leader.com/contact-us?from_listing=303-broadway-building-office-sublet-11189sf

We are redesigning this form. Remove much of the text and allowing the visitor to check questions pertaining to the property, like "Schedule a Tour", "Get Floorplans", "Details on Similar Space'.

Currently this conversion form is on its own URL, and as such has menus on top, which I am concerned could distract the visitor. Would we get better conversions if this form was a Java script pop up with no menus. That way there would be no distraction for the visitor and we would have a better chance of converting them. Any thoughts?

Also, we are using Google Tag Manager and Google Analytics to track conversions. Would changing to a Java Script pop up form have any implications for tracking?

Thanks everyone!!! Alan

[OlegKorneitchouk]

I'm a big fan of popup contact forms.. the user isn't taken to another page and everything else goes into the background. But you'd have to test both variations for yourself to see which converts better for your traffic.

In terms of tracking changes, you'd need to change it to an event (on submit) type goal.

[DJ123]

The best way to answer this is to test out both ways and track leads, conversions, etc from each group.  I would have at least 1000 samples from each group if possible and then compute some statistics on it for statistical significance.  Then, I would let the market tell me via conversions and leads as quantified by the statistics which one is better.

Every industry and niche is slightly different because you are dealing with a different type of customer.  What works for a Pilates blog might not work for your type of customer.

Don't guess.  Make a controlled test, quantify it then make the decision when the data is in.  You will know what to do in short order.  You could also use tools like CrazyEgg which track clicks on page, etc which may be helpful.

[john4math]

You should try A/B testing this change, so you know which is better!  The best A/B testing provider out there is Optimizely.  I can't speak more highly of their software and support.  If you don't want to pay, Google Analytics has a built in testing tool called Experiments.  Back when it was Google Website Optimizer, it was a far cry from Optimizely in terms of setting up and deploying experiments.

[DJ123]

Yep, Bingo.