Welcome to the Q&A Forum

We recently transitioned away from a third party website using a different domain. A lot of our blog posts still link to this domain. Is there a tool offered by Moz that crawls your website and provides a report of all websites that your website is linking to?

I was reading "The Score Takes Care Of Itself" by legendary 49ers coach Bill Walsh this weekend. One of the things he did to differentiate his team was to identify all the skills needed at each position, and then identify the activities his team could practice in order to improve those skills.

I'm curious about what activities you perform each day that you value the most. I'd like to open up a discussion around the following:

What's your most important responsibility? What skill do you value the most to execute your responsibility well? And what activity do you do in order to improve this skill?

I'll go first. Driving conversions is my most important responsibility as an internet marketer. Email marketing is the skill I value the most in driving conversions. C__opywriting is the activity that improves my ability to drive conversions through email. I've found_using social media as a testing ground_ for subject lines helps me improve my copywriting skills. I'll come up with a few different email subject lines, share these lines and trackable links on social media channels, and see what link generates the most clicks. I'll then take the subject lines with the highest click through rates and send out an A/B tested campaign using Mailchimp. This activity helps me improve as a copywriter, which makes me better at my main responsibility: driving conversions.

Thanks in advance for contributing to this discussion. Hopefully your answer will inspire others to take on a new activity that helps them improve at their most important responsibility.

If Jay-Z was spotted wearing your client's sweatshirt, how would you maximize the marketing potential of this photo and opportunity to sell more sweatshirts?

Thanks for the link Guillermo. Dr. Peter's response helped out.

I guess I'll keep an eye on it over the next couple of months, and if it doesn't improve, I'll do some 301 redirects.

Thanks guys.

How can we communicate to Google the exact product pages we'd like indexed on our site?

We're an apparel company that uses Shopify as our ecommerce platform. Website is sportiqe.com. Currently, Google is indexing all types of different pages on our site.

**Example of a product page we want indexed: **

Product Page: sportiqe.com/products/PRODUCT-TITLE (Like This)

**Examples of product pages being indexed: **

sportiqe.myshopify.com/products/PRODUCT-TITLE

sportiqe.com/collections/COLLECTION-NAME/products/PRODUCT-TITLE

See attached for an example of how two different  "Boston Celtics Grateful Dead" shirts are being indexed.

Any suggestions? We've used both Shopify and Google Webmaster tools to set our preferred domain (sportiqe.com). We've also added this snippet of code to our site three months ago thinking that would do the trick...

{% if template == 'product' %}{% if collection %}

{% endif %}{% endif %}

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Thanks SErOb! Those two links are a great starting point. Will keep you posted on what we find!

We've run Google Product Listing Ads for the last few months and are wondering how we can increase our impressions.

Our store url is http://sportiqe.com. We design and sell licensed apparel for brands such as the NBA, Grateful Dead, Playboy, EA SPORTS, ESPN, our own brand (Sportiqe) and more.

Here's what we've done so far with Google Product Listing Ads.

1. We've followed Google's feed specifications. Since we're an apparel company, we've filled out Google Product Type (Ex: Apparel & Accessories > Clothing > Shirts & Tops > T-Shirts), Age, Gender, Color, Size, Product Description, Product Title. Our store is on Shopify, and our feed goes to the Google Merchant Center automatically every day.

2) **We've "labeled" our products in AdWords. **This has allowed us to increase bids for our best selling items, and allowed us to track what items are driving impressions.

3) We've added negative keywords. Using AdWords, we've been able to see what keywords are driving impressions and clicks, and if that keyword doesn't match products we offer, we exclude it.

4) **We've put our ads on the  Accelerated Delivery Method. **Not sure if this has helped, but I read it in this article that we should do it. Couldn't hurt to try.

I'm frustrated by the lack of impressions certain categories are receiving. For example, our Playboy collection has yet to make an impression on a PLA but is very relevant to terms like "Playboy shirts." I've tried increasing bids, but I'm beginning to think that it's a product description and product title issue?

Any suggestions you have to help us increase Google PLA impressions would be appreciated. Happy to send you a free tee for any tips we implement!

Everett, thank you so much for your advice and assistance.

Please email bfarmiloe@sportiqe.com with your t-shirt size, mailing address and any particular shirt you like at Sportiqe.com and I'll make sure that we send something your way as a thank you.

Enjoy the weekend.

Thanks for the thoughtful advice Everett! I went into Shopify as you suggested and discovered that not only could you hide all tags from product pages (without deleting them, which is important because this is how our products are categorized on the backend), but you could display the collections a particular t-shirt belongs to instead of the product tags.

See here for an example of a t-shirt with collections displayed instead of product tags.

If I'm understanding the power of internal links, this should help increase the pagerank for our t-shirt collections (which is where we ultimately want to drive people).

A couple of follow up questions...

1. Should we now redirect tag pages to relevant collections so the PR transfers? (ie - redirect the "knicks" tag to the New York Knicks T-Shirts page?)

2. Or, should we add no follow tags to all of our product tag pages?

3. Should we include the collections links on our product pages? Or are we running the risk of having too many links on a page?

Thanks again for your insight and help.

Thanks again for your help Chris!

Thanks for the thoughtful advice Everett! I went into Shopify as you suggested and discovered that not only could you hide all tags from product pages (without deleting them, which is important because this is how our products are categorized on the backend), but you could display the collections a particular t-shirt belongs to instead of the product tags.

See here for an example of a t-shirt with collections displayed instead of product tags.

If I'm understanding the power of internal links, this should help increase the pagerank for our t-shirt collections (which is where we ultimately want to drive people).

A couple of follow up questions...

1. Should we now redirect tag pages to relevant collections so the PR transfers? (ie - redirect the "knicks" tag to the New York Knicks T-Shirts page?)

2. Or, should we add no follow tags to all of our product tag pages?

3. Should we include the collections links on our product pages? Or are we running the risk of having too many links on a page?

Thanks again for your insight and help.

I was reading "The Score Takes Care Of Itself" by legendary 49ers coach Bill Walsh this weekend. One of the things he did to differentiate his team was to identify all the skills needed at each position, and then identify the activities his team could practice in order to improve those skills.

I'm curious about what activities you perform each day that you value the most. I'd like to open up a discussion around the following:

What's your most important responsibility? What skill do you value the most to execute your responsibility well? And what activity do you do in order to improve this skill?

I'll go first. Driving conversions is my most important responsibility as an internet marketer. Email marketing is the skill I value the most in driving conversions. C__opywriting is the activity that improves my ability to drive conversions through email. I've found_using social media as a testing ground_ for subject lines helps me improve my copywriting skills. I'll come up with a few different email subject lines, share these lines and trackable links on social media channels, and see what link generates the most clicks. I'll then take the subject lines with the highest click through rates and send out an A/B tested campaign using Mailchimp. This activity helps me improve as a copywriter, which makes me better at my main responsibility: driving conversions.

Thanks in advance for contributing to this discussion. Hopefully your answer will inspire others to take on a new activity that helps them improve at their most important responsibility.

Everett, thank you so much for your advice and assistance.

Please email bfarmiloe@sportiqe.com with your t-shirt size, mailing address and any particular shirt you like at Sportiqe.com and I'll make sure that we send something your way as a thank you.

Enjoy the weekend.