What Is Your Most Important Daily Activity?

[farmiloe]

I was reading "The Score Takes Care Of Itself" by legendary 49ers coach Bill Walsh this weekend. One of the things he did to differentiate his team was to identify all the skills needed at each position, and then identify the activities his team could practice in order to improve those skills.

I'm curious about what activities you perform each day that you value the most. I'd like to open up a discussion around the following:

What's your most important responsibility? What skill do you value the most to execute your responsibility well? And what activity do you do in order to improve this skill?

I'll go first. Driving conversions is my most important responsibility as an internet marketer. Email marketing is the skill I value the most in driving conversions. C__opywriting is the activity that improves my ability to drive conversions through email. I've found_using social media as a testing ground_ for subject lines helps me improve my copywriting skills. I'll come up with a few different email subject lines, share these lines and trackable links on social media channels, and see what link generates the most clicks. I'll then take the subject lines with the highest click through rates and send out an A/B tested campaign using Mailchimp. This activity helps me improve as a copywriter, which makes me better at my main responsibility: driving conversions.

Thanks in advance for contributing to this discussion. Hopefully your answer will inspire others to take on a new activity that helps them improve at their most important responsibility.

[customerparadigm.com]

As the owner of an SEO and Web development firm, the most important thing I do each and every day is make sure that our customers are happy, feel they are being treated fairly, and want to pay us for the valuable work that we do.

Everything else (blogging, writing content, sending emails, working with project managers, designers, search marketing people, billing department, answering email) all follows this.

It doesn't matter if we did a great technical job on a project, if a customer doesn't feel like what we produced was what they wanted.  It doesn't matter if we drive lots of traffic to a site, if it's the wrong traffic, or the bounce rate shows people don't like what they are seeing, or if nobody converts.

Hope this helps