Welcome to the Q&A Forum

Thanks for the excellent answer, Travis. It was very insightful. I appreciate it.

• Ruben

Our county's website has a news' blog, and they want to do an article about an award we won. We're definitely going to do it, and we're happy about the link. However, all the other news' articles they have only have a PA of 1. The DA is 82, and the link is completely white hat. It's a govt site in our locale, however, with such a terrible PA, I'm don't think the link is really all that great from an SEO stand point. Am I right or wrong (or is it some dreadful murky grey area like everything else in this industry (which I'm thankful to be a part of )?

Thanks so much for any insights!

• Ruben

Oh, eLocal is like Yext. Alright, cool, I get it now. Thanks!

• Ruben

I just got an email from eLocal with information that is way farther off than any other email I have received from directories I know. I ran a search on them, and it definitely seems fishy. Plus, it's not showing up as a problem in my Moz Local account. However, I don't want an inconsistent listing if this is a legitimate site I should correct.

Anyone have experience with them? What should I do?

Thanks for the assistance,

Ruben

Are there any tools out there or any other means that use FB newsfeeds or any FB data to help discover keywords?

Thanks,

Ruben

Well, mine has about 250 for site:yoursite and about 3X that in GWT.

When you write"different," do you mean less? If so, then that is common for me. The site:yoursite.com always lists less pages than GWT does.

• Ruben

I agree with Wayne. Link 1, definitely!

• Ruben

Thanks for the insights, everyone!

• Rubene

I'll check that out; thanks!

Thanks for the links! I'll check them out.

For a primarily e-commerce site, should you have your address on every page (in the footer, for example)? Or is it enough to just have it on the contact page?

Thanks,

Ruben

Our firm is considering adding another person and adding that person's name to the firm. In terms of our online presence, what all would have to be done for that to work? For example:

1. We aren't changing the domain, but should we get a domain with the new name and redirect it to our current site?

2. Do I need ask the people who have linked to our site with our name in the anchor text to change it to the new name?

3. Do I need to get back to all our old posts/blogs/etc and edit them with the new name?

4. Can we use our current social media names or do we need to setup new accounts?

5. If we decide to just keep the onsite marketing the same, but change the name in regards to offsite markeitng (banners, billboards, etc) will that conflict have a very negative effect?

6. Anything else, anyone wants to point out would be great.

Thanks,

Ruben

FYI, the "keyword I'm trying to rank for in my link example" is referred to as anchor text. Don't worry, I didn't know it either until someone told me.

Also, you need to be careful with anchor text. The safest way is to get your brand in the anchor text, not a keyword. Too much anchor text targeted at a keyword could get you in trouble with the google. However, obviously, some matching keywords will definitely help your cause....as long as it is balanced and natural.

In terms of creative ways to get backlinks, I would suggest you read Paddy Moogan's http://moz.com/beginners-guide-to-link-building. It has a lot of helpful information and ideas.

Best,

Ruben

I asked a very similar question to this a few months ago, and I got some helpful responses. Here is what the Moz community shared with me: http://moz.com/community/q/should-your-homepage-target-your-most-important-keyword

I hope it helps!

Ruben

Oh yeah, I have seen that before.  Okay, that make sense.Thanks so much!

• Ruben

Hi Bryan,

It seems like a lot of knowledgeable people are not jumping on the SSL bandwagon just yet, so you're in good company. I appreciate the help.

Thanks,

Ruben

I was under the impression that if you got an SSL cert for your site that the site would change to https. I ran this site: http://thekinigroup.com/ through an SSL checker and it said it had one...but it's http.

1. Why didn't it change to https? Is there an extra step there that needs to be done?

2. Is there a reason someone would choose to get an SSL cert, but not have https?

Thanks,

Ruben

Well, your homepage doesn't have a lot of content, nor does it have many links. The links you do have are mostly from a website design company.

First, I would check your GWT to see if you received any penalty notifications. It's hard to say if you have been hit with one or not. The drop in rankings your described may suggest one, but, (at least by the brief look at the link I saw and the content I read) your site doesn't look spammy. It just doesn't have a lot there to get ranked highly in the first place.

I would add some more detail/quality length to my homepage, and pursue some link opportunities that relate to either Air conditioning, your location or both.

Best,

Ruben