Assuming it's a relevant video, is having a video on your landing page considered a good SEO tactic in and of itself? Meaning, when google crawls the page, will they say "good job, there's a video here."
Or is having a video on your landing page something that helps you improve on other ranking factors like increased time on site? So, it would not be the video itself google "likes" but rather the increased User Experience factors that went up.
(Crossing my fingers I explained this well enough)
Thanks for any input,
Ruben