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If I understand bounce rate correctly, what it basically means is that someone clicks on your SERP, and then clicks back to google? But, it doesn't matter if they spent 10 minutes on your page or 10 seconds...so if that's right, then can you lower you bounce rate by getting someone to click on another internal link inside the original page they visited from the SERPs?

So for example, if a user clicks on the SERP result for our webpage X, then the users clicks on an internal link on our page X to another one of our webpages ,Y, will that lower the bounce rate, even if the user eventually backs out to the original SERP page?

Thanks,

Ruben

If they went to burner pages, then I would understand it a little better. However, when I click on the shorten link, it goes to his blog page on his actual site; not a microsite.

It's like the shorten link redirects to itself, but is passing equity. And, I can't figure out where the shortened link is actually posted it.

It's not in the source code of the actual blog page. Not sure how to find the origin of it.

• Rube

Quick follow-up question: Let's say a perfectly reputable site like CNN wants to link to a piece of my content on my site, but rather than use the standard URL, they use a shortened link from bit.ly.

If I run that through a backlink checker tool, then will it say I have a link from CNN? From Bit.ly? Or Both?

Thanks,

Ruben

One major reason might be your mobile score according to pagespeed insights. When I put your site in, your mobile page was a 50/100. Your desktop was 64/100 - which is not good - but still better than 50.

If you have the capability - or can hire someone who does - implement the suggestions on pagespeed insights. Enable compression, leverage browswer caching, etc, and I bet that will help close the gap, at least some.

Best,

Ruben

Hi everyone,

I was going through a competitor's backlinks, and I noticed they had a number of links from ow.ly and bit.ly that according to Open Site Explorer were passing link equity with PA in the 40 and DA in the 90s.

How does that happen? And, how can I duplicate that? I thought those services just shortened your URLs for Twitter feeds mostly, and Twitter no-followed everything.

Thanks for any assistance you can provide!

• Ruben

I don't think either of those good options...Why don't you just redirect the blog to your new domain?

• Ruben

When we ask google to Fetch a page, I usually just do the desktop one. However, should I be using the other 3 options as well? Mobile Smartphone, Mobile xHTML, and Mobile cHTML? I guess since they give you the options, just doing desktop means that it won't go to mobile until a regular crawl, but I just want to make sure that is the case.

Thanks,

Ruben

The date of the rankings I want is January 13th. I can see the individual keyword history in rank tracker, but I have to go each word. I'd like to just have that report to compare it to, since that is when a lot of our rankings changed. So I need that report to compare our future efforts with.

Please advise and thank you!

• Ruben

In terms of content, this page is blank. Yes, there's a sidebar and footer, but no content. I've seen a page like this rank before. I'm curious if they're implementing something on the back-end I don't realize or if this is just a fluke? Etc.

Also, the DA of the site is only a 15, so I don't think that's the reason.

http://www.thenurselawyer.com/component/tags/tag/20-pasco-county-personal-injury-lawyers.html

Thanks,

Ruben

Thanks!

Quick followup question. Should I noindex/nofollow the pages or noindex/follow the pages?

We have to greatly scale back on one of our services and focus on the other more successful ones. I need to figure out what to do with all the pages relating to the service we are cutting back.

Just to be clear, we aren't getting rid of the service. So they still want the pages on the website, but it is better for us to have more link juice going to the other service pages, more of our content ratio to be around the more profitable services, etc.

So, should I no-index/no-follow all the pages relating to the service we are cutting back on? Or should I no-index/follow all the pages relating the service we are cutting back on?

Thanks,

Ruben

Thanks, EGOL!

What's the best way to approach fixing thin "city+services" pages? Would recommend doing one page at a time? Or doing a little on a bunch of pages at a time?

For example, rewrite one page with 1,000 words of unique content, adding city specific images/videos of services rendered and local testimonials over the course of a week? Then go to the next page the following week?

Or, one week add city specific images/videos to all the pages you can? Then, the next week add something else to all the pages?

I'm trying to figure out the best way to scale this, and also which way google/search engines would prefer/look more kindly at?

Thanks,

Ruben

I spoke with the adwords express rep about this, and he was extremely vague and unhelpful. So, I'd appreciate some assistance...even though it's a lot of questions. Whatever insights you can share to any portion of this, i would greatly appreciate.

We setup an adwords express account, and we set our budget $50 over what Adwodrds Express says was our competitors average range.

However, our ads only show up on the bottom right side of page 2. We are trying to figure out why that is? Are adwords express accounts only placed on the lower tier of PPC by definition?

Will they always be on the bottom of a sidebar on the second page?

Does it depend on how much we are willing to pay a month? So, if we double what we are willing to pay per month, will the ad move up?

Also, it's not clear to me at all, how much we are being charged per click or how we are being billed. How are they determining what each click costs?

Happy Friday and thanks in advance,

Ruben

We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page.

Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site?

I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this.

Thanks,

Ruben

Thanks guys.

• Ruben

I've read about using rel canonical tags for product pages like "blue shorts" vs "red shorts" but if I have two pages with the exact same copy - different URL's - but same copy, can I use a rel canonical tag and be okay for duplicate content purposes?

(There is is reason the page is exactly the same, at least for the time being, so I'm just focusing on how not to be get penalized as opposed to rewriting it at the moment).

Thanks,

Ruben

If a website has a low DA (not because of spam. Just because it's new or because there isn't a ton of content) but it is industry specific/relevant, then is that worth pursuing?

I have read how relevancy is supposed to be a major portion determining a link's benefit, but I"m leery about about something with a low DA - like under 15 low.

Thanks,

Ruben

In terms of pure SEO benefit, it is not very helpful. It also can get you penalized, if it's abused/the majority of your backlinks. However, there can be very legitimate reasons to do and can bring you traffic.

For example, if you sell widget X, and people who buy that widget tend to buy widget Y, then mutual linking could help you both. Perhaps something like, one person sells iPhones and you sell iPhone cases.

• Ruben