Relevant Link, but Low DA...good idea?

[KempRugeLawGroup]

If a website has a low DA (not because of spam. Just because it's new or because there isn't a ton of content) but it is industry specific/relevant, then is that worth pursuing?

I have read how relevancy is supposed to be a major portion determining a link's benefit, but I"m leery about about something with a low DA - like under 15 low.

Thanks,

Ruben

[SEO-Buzz]

Hi, Ruben. When faced with choices like deciding whether or not to pursue support from a website with a low DA, I put aside my pure SEO hat and put on the more encompassing marketing hat. We often think about the Google and other search engine rules as ways of getting brownie points (or avoiding penalties). But if we think about these "rules" as just quality control regulations to help to determine which websites are most likely to provide satisfaction for a searcher's intent, then the answers are easier...at least to me. So back to your question...with my marketing hat on, I ask myself if  information on my website can be helpful to the visitors of the target website and if I think in the future that traffic/following on the new website will be enough to warrant me spending time to build that relationship. If the answers to those questions are "Yes," then go for it. It is unlikely that you will want to spend time on many low authority websites at one time since it is a bit of a gamble if your time will pay off in the future. So the low authority site will just be one link in a more robust and diverse portfolio.  I have found success in doing things for the business with a concern for maximizing SEO rather than doing SEO hoping for impact to the business,

Hope that gives you some ideas.

[Deacyde]

I'd investigate the amount of quality content as opposed to the DA since I have a few sites with DAs lower than 20, especially with the drop that happened before thanksgiving. However, my domains lack backlinks but have more quality content than every single competitor out there in our niche, this in my opinion is google's flaw, using backlinks as the major deciding factor of DA is a big mistake and subjected to much manipulation, such sadness, ( little doge humor ).

You never know how active the domain in question is, and if they have the quality content, you could safely land a nice backlink on a site that will become the authority in their niche causing you to also get a boost.

Like the above post mentions, SEO hat should come off unless you see some sloppy work that will continue to hold a site back. Or you could use the highlighting of said sloppy work, add some corrections and secure that backlink for years to come at the same time helping that site raise their DA in general.

It's time we stop just being focused on ourselves and start lending hands across the net, building backlinks yes, but lasting networks as well.

We're all in this together, let's act like it! This community is a great example of what is lacking in the overall web in general. We are the change.