Back links do I need my keyword in them to rank? If so creative way to accomplish this?

[mr_w]

The first question is pretty self explanatory. If I do need my keyword I'm trying to rank for in my link example: Looking for a cool skateboard (cool skateboard) is my keyword.

Can anyone on here help me come up with some creative ways for me to get folks to post backlinks to my site with that key word in it? Unfortunately my sites url does not have the keyword in my domain.

[KempRugeLawGroup]

FYI, the "keyword I'm trying to rank for in my link example" is referred to as anchor text. Don't worry, I didn't know it either until someone told me.

Also, you need to be careful with anchor text. The safest way is to get your brand in the anchor text, not a keyword. Too much anchor text targeted at a keyword could get you in trouble with the google. However, obviously, some matching keywords will definitely help your cause....as long as it is balanced and natural.

In terms of creative ways to get backlinks, I would suggest you read Paddy Moogan's http://moz.com/beginners-guide-to-link-building. It has a lot of helpful information and ideas.

Best,

Ruben