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Yes and also in my observations, it is age, content, authority site of your domain site as well. Also if your domain is expired domain with good repute in google search or other engines. I recently created a site watersoftenerideas my i did all above things and all is on the pace.

Thanks Kevin,.. and for the Guidelines quote. Very helpful! -ash

Very hard to prove these things before they're done - good luck with getting buy-in for what you need to do and in undoing the worst of the damage.

Hi there, There are high, medium, and low volume keywords. Are you referring to the Parent keyword? Ross

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Back to the "We were unable to access your site due to a page timeout on your robots.txt". Could it be the sitemap.xml page specified in the robots.txt is too slow? Sitemap: https://www.kpmg.us/sitemap.xml

Hi there, Anchor text is one of many signals that Google uses to determine the topic of a page - mostly the page that is being linked to. For example,  if a link to a website uses the anchor text "coffee beans" then it's a reasonable assumption for Google to believe that the page being linked to is about coffee beans - without visiting the page. Essentially, it can help Google figure out what a page is about. The important thing to remember here though is that Google uses many, many signals to determine what a page is about - anchor text is just one and can be used in a number of ways or even ignored, so my advice would be not to worry about it too much for external links because you often don't control the anchor text that someone else uses. If you do control the anchor text, then I'd advise being cautious with overusing keywords as the anchor text because it could look manipulative if you do too many. Moz has a great intro to anchor text and best practices here which I'd recommend. In terms of your question on which case will rank better, it's impossible to say because as mentioned above, there are many signals that Google uses beyond anchor text and many of them are ones we don't directly control. I hope that helps! Paddy

I say having quality backlink with having high DA PA website with your niche will definitely rank your website 2-3 month. Quantity doesn't matter in backlink but quality matter it. Thanks & regard Piks4free

Focus on making the URL readable, not stuffing. And please, don't make your test "what will cause more of a penalty?" The domain itself is the stronger candidate for ... importance for your term. But as I am sure you know, in this space, you'll need more than a keyword stuffed domain and full URL. I would spend my time focused on other things if I were you.

If you haven't read this yet, please do (best practices for URLs). So, it's a combination of things. As Devi Allen said, less is more. You want to use (and not over-use) descriptive words, separated by hyphens, "keeping URLs as simple, relevant, compelling, and accurate as possible". "To correctly render in all browsers, URLs must be shorter than 2,083 characters." Which is better, your URL or your competitors? They sound pretty close based on your description but what matters is the actual words used in the URL, the site structure represented by that construct, whether the words truly represent what a visitor will find on the page, and whether the page content will provide visitors with the information they came looking for.  URL length is but one of many factors that go into determining whether you or your competitor will rank higher.

Hi there, feels like there's a couple levels to this. You mention you "posted" the backlink, is that on a forum, in a comment or something? I would be careful there - Google is actively on the lookout for people attempting to manipulate rankings by posting backlinks places. Particularly in places like forums Google can ignore posted links or flag them as suspicious which would actively harm your site. What's more, forums can automatically mark links as nofollow if they are posted, to avoid Google seeing the site as spammy. Given your description of this situation it sounds like your link CAN'T be marked as nofollow but something to bear in mind in general. In terms of whether Google will pay attention to this specific link, I think it could be used to DISCOVER the page but I wouldn't expect it to act as an authority signal the way a direct link would. Hope that helps!

If you mean you have submitted your sitemap to Google via Search Console, then it's possible Google will find and add or update your content in its index faster as a result. This can be beneficial if you have frequently updated content or a very large site where some URLs have trouble making it into the index. It's not a cure-all, but it helps.

Sounds like a smart plan to me!

Hi there, there's a few things to bear in mind here. First - Domain Authority ISN'T a part of Google Algorithm. I'm assuming you're using Moz's DA, there's an article here explaining how DA is a way to try to PREDICT rankings but it does not AFFECT rankings: https://moz.com/learn/seo/domain-authority So in terms of seeing a drop in your DA, I wouldn't worry that your rankings are likely to drop as a result. It's just as likely that Moz has updated the number to more accurately reflect what was always the truth. In terms of improving rankings, you mention a specific target keyword. In my experience, the steps to take to make sure you're ranking for a keyword are: Make sure your site ranks for anything (is indexed) Make sure you have a page specifically targeting the keyword Make sure you don't have LOTS of pages targeting that keyword (if you have pages competing for the same keyword it can confuse Google and harm your rankings overall, tools like Stat are a great way to check that) If the keyword is important enough, consider targeting it with the homepage and only the homepage Make sure your site doesn't have weird technical issues Once you've covered EVERYTHING else, then worry about DA. The reason I order the steps that way is to focus on the things you can most easily change and most quickly see the results of. Changing Google's perceived authority of your site is actually quite hard to do, very hard to reliably measure, and often not the main factor at play. Just in case you were hoping posts to Moz would help impact authority - links posted to this forum are automatically nofollowed to avoid people trying to manipulate rankings by posting links. That's quite common for forums and is just one of the ways the modern internet is quite resistant to link building

I need a clear reply

Hi there Luca, unfortunately sometimes search terms just have low search volume, particularly in less-spoken languages, and it can be difficult to get around. Sometimes that's a sign that the term isn't used in that language (maybe the direct translation doesn't make sense or there's some cultural reason that people in the country don't search for a specific thing). Sometimes it can also be a sign that, even if it's the right term, optimising for that language won't offer much return on investment so I would pay some attention to the fact that search volumes are low. That said, there are other sources of info (which are more/less dependent on the same data that you're getting from Google Ads), here's the list of tools I try to hit up: Search Console if you're already ranking SOMEWHERE for some of these terms SEMRush AHRefs SEOmonitor Good luck!

You can go with what Nathan said. However, a better long term solution  would be to use a theme that allows you to control what is displayed on mobile vs what is displayed on desktop (or any other screen sizes). A good theme that allows you to do this should not be creating duplicate content.

There's a lot that could explain the change. I would look at all the competitors websites in your industry, not just one. Try to find a common trend between the ones that went up and the ones that may have gone down. Also use tools such as google optimize and web.dv measure to compare the two websites. Lastly, take a look your on-page analytics from GA for mobile in the past 3 months and see if there is a significant decrease or an anomaly in how users are interacting with your website. All of these can be factors that may have been there all along and simply amplified by the algorithm update. Once you pinpoint the cause, it will be much easier to fix. Good luck!