What is the importance of anchor text in seo? And how does it relate to a ranking keyword?

[calvinkj]

i have one dilema

if i put targeted keyword in the anchor text(backlink), is that how i am gonna rank for that keyword?

i am new to the community. need help

and lets say if thats true what will happen in these given cases?

case1 site:a has 100 linking domains from 1000 backlinks and they have 100 anchor texts which are all same

case 2 site:b has 100 linking domains from 1000 backlinks and they have 50 anchor texts which are all same

which one will rank better?

[seotoolshero009]

I have same question

[Paddy_Moogan]

Hi there,

Anchor text is one of many signals that Google uses to determine the topic of a page - mostly the page that is being linked to. For example,  if a link to a website uses the anchor text "coffee beans" then it's a reasonable assumption for Google to believe that the page being linked to is about coffee beans - without visiting the page. Essentially, it can help Google figure out what a page is about. The important thing to remember here though is that Google uses many, many signals to determine what a page is about - anchor text is just one and can be used in a number of ways or even ignored, so my advice would be not to worry about it too much for external links because you often don't control the anchor text that someone else uses.

If you do control the anchor text, then I'd advise being cautious with overusing keywords as the anchor text because it could look manipulative if you do too many.

Moz has a great intro to anchor text and best practices here which I'd recommend.

In terms of your question on which case will rank better, it's impossible to say because as mentioned above, there are many signals that Google uses beyond anchor text and many of them are ones we don't directly control.

I hope that helps!

Paddy

[Zeotools0]

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