Mobile Search Visibility Has Fallen Significantly in Recent Weeks

[SteveZero12]

I checked my MOZ account last week to find that my site's Mobile Search Visibility has dropped pretty significantly 4 weeks after an algorithm update.  It has ticked back up some but after weeks and weeks of steady position, it fell. I thought the latest update had affected the visibility but I'm not sure that is the case.

One of our competitors ironically jumped UP in Mobile Visibility about as equally as my site has fallen.  I've attached a screenshot of the MSV graph. My site is plotted in BLUE and our competition is plotted in PURPLE.

Does anyone have a  explanation or potential reason?

6hsAuD.jpg

[Hasanovic]

There's a lot that could explain the change.

I would look at all the competitors websites in your industry, not just one. Try to find a common trend between the ones that went up and the ones that may have gone down.

Also use tools such as google optimize and web.dv measure to compare the two websites.

Lastly, take a look your on-page analytics from GA for mobile in the past 3 months and see if there is a significant decrease or an anomaly in how users are interacting with your website.

All of these can be factors that may have been there all along and simply amplified by the algorithm update.

Once you pinpoint the cause, it will be much easier to fix.

Good luck!