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Hi there, thanks for your question! Are you referring to keywords for AdWords Campaigns? Please clarify so we are able to answer your question, thanks! Christy

Thanks Tom, That's fantastic! I really appreciate your help on that!

I understand what you mean, but let me explain. For small to medium size stores, this method makes more sense. Why? 1. Easier to add rich snippet markup on pages, due to lower product count 2. Can optimize pages around main keyword, rather than hyper-specific keyword. Example: "custom t-shirt printing" would be more desirable and have more searches than "red t-shirt printing" 3. If the store has enough products or options, the store will not look thin, and also be vastly easier to navigate. 4. You will be able to spend more time optimizing around your higher level keywords. Example: "men's collared shirts" rather than "mens black collared shirts". You can include both content and meta data for the individual details. Sample meta: Yourshirtdomain.com is the number one supplier of men's collared shirts in the midwest region. 'different varaitions here' For some very large sites, they set the sub-pages to no-index and allow the leading page to get them into the store. It's all a matter of how his site is set up, as to what will work best for him and his client.

We went around and around with this question when we rebuilt our site. The conclusion we came to was: We shoud link out to our social profiles and citation links, since they link back directly to us from a trusted network. It was also determined that linking could be helpful, since Google may not have discovered your social network. This was used to jumpstart the discovery of the profiles we had created and further help Google to validate our location and services.

Infinite scroll is fine for SEO, as long as you include code that forces a unique URL at a certain point in the scroll, to emulate a new page. Now - if you have that on category pages, and thus provide a crawlable, indexable group of pages with proper pagination best practices, you don't need that on the home page. The key though is you need at least one proper way for search bots to get to all your content through HTML links. If you don't have separate categories, and if the home page links are the only way to get to that content, then having page 2, page 3 is critical - and should not be blocked from search bots for crawling or indexing.

I actually had a look at the robots.txt last night to block the effected areas and discovered the dev's who built the site hadn't set it up. We've added a default one which we're going to test over the next week to see how it fares. If that doesn't work then we'll start looking at the parameters. Thanks.

The easiest thing that often gets overlooked is optimizing image information like descriptions and alt text.

Hi Noah, I suggest you stop by Stackoverflow (http://stackoverflow.com/), where development questions can be better responded.

Thanks again for your help! I will give those ideas a go. I hope to get to the bottom of it, if for nothing else than to learn more! Cheers.

Unfortunately, you'll need to create a new campaign for the new domain. You can keep the old campaign, or archive the old campaign, and keep the historical data that way. Best of luck on the domain change!

I am entirely biased, as I help organise the conference and I am speaking, but yes, I believe it to be extremely good value for money. I speak at conferences around the world on a regular basis and, truthfully, I don't think anywhere has matched SearchLove in terms of the quality and depth of the presentations. We are extremely passionate about providing the best possible learning experience for attendees and I think we get better and better each year. Having already seen snippets of the presentation ideas from David Sottimano and Ade Lewis, I can promise the conference will be absolutely superb.

That was supposed to have been "great question". Wonder how that happened! I find the Moz interface doesn't play well with my iPad. Course my brain and fingers might not have been coordinating well after midnight either. Your idea is an excellent one. Especially if it embraces the TAGFEE or a similar code that facilitates and encourages openness and sharing.

There were two initial reasons for the 100 link "rule." 1. Google's crawl budget was limited 2. Each page has a given amount of authority it is able to pass on to internal pages.  Less links means more authority for each link. The first part is out the door now.  Google has plenty of crawl budget for most sites, and will give plenty if your huge website has enough authority. So, the problem that you need to evaluate is if you are spreading your authority too thinly across all of these pages.  Would you be better off limiting it to certain categories, or are you going to be a rock star at link building, and don't need to care? After you consider that you will want to consider your users.  Are you giving them too many options, and causing choice overload?  Test different options, and see what performs better.  There is a Ted talk about Choice Overload that used jelly as an example. One test had over 20 jellies to choose from, and one had around 6.  At the end of the day people were more likely to actually buy the jelly when there were only 6 options.  What the study determined was that having too many choices overwhelmed shoppers, and led to less sales. Moral of the story, don't give people too much jelly.

Thanks, Abe! The tool is far more complicated than I thought. And it offers more insights and opportunities than I have been using. I didn't think of it in terms before as useful for link building. Thanks, Moz, once again.

If you feel that your are explaining the page the best you can in the meta description that go of it. I think that this is one of the most vital tags on the website. It brings people into your website.

Unfortunately, it's a bit of a black box right now. The timing is unclear (it's usually not immediate for the information to go from Wikipedia to Freebase to Knowledge Graph), but a couple of notes: (1) If you can, make a direct edit to Freebase. I'm not sure how/when the Wikipedia to Freebase transfer happens. (2) Definitely get the information into another source, like Google+. Google seems to look for multiple sources, whenever possible. Andrew Isidoro has some great posts on the subject (and he's one of the only people writing about it): http://moz.com/blog/i-am-an-entity-hacking-the-knowledge-graph

For  full SEO suite you can try out dragon metrics For everything else Advanced Web Ranking has Baidu tracking as well.