Category: Online Marketing Tools
Discuss the online marketing tools that help you to succeed.
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Some ideas & advice on Brand Marketing
Great idea loved it, have a plan for prize already wonderful.
| askshopper0 -
Quality Score Factors in PLA Ads - Schema?!
Great stuff Corey, thanks for your response. We have made the decision here to implement at our item level, so I'm pretty excited. We're in a fairly competitive niche where no one has implemented this yet (including some REALLY large competitors), so I'm pretty optimistic that ranking and CTR improvements should follow.
| Blenny0 -
A Way to Contact A Google Representative Directly?
This seems like a great idea. I'll be sure to check it out and let you know.
| Travis-W0 -
How long does it take for Google to index a Sitemap? Should I be worried?
Google doesn't want to take up to much bandwidth on your server so it will "budget" its time during a crawl. Make sure your page load times are fast, server has a good "up time", constantly add new content so when Google does the next crawl it will see that it is a site that is constantly updated, and make sure your pages aren't too large. You can actually speed up Google's crawl (or slow it down) under configuration>settings> but you don't need to do anything here but make sure that the radial that says "Let Google Decide" is selected under crawl rate. If you haven't done so already, you can Fetch as Google and submit to index with all linked pages. Technically Google sees your site so you don't have to do this but I always see an increase in the crawl rate when I do it. (Don't do it if you've already done it recently). I also like to submit individual pages to the Fetch as Google when I create new content and I only index that particular page if it's a brand new page that I've added. When your PR increases, you'll also see an increase to the crawl rate.
| DarinPirkey0 -
Adding Social Media Buttons to website
Page load time are a serious concern for SEO and usability. Share This also involves a 3rd party script that could become obsolete if any social platform changes something and then Share This doesn't update in a timely manner. I always recommend clients get direct individual button integration at the template level, for exact look and feel placement. The other factor is if the ST service is down, or there's a bottleneck from your server to theirs, that's another delay. Better to interact directly with Facebook, Twitter, Google+ and eliminate that weak link.
| AlanBleiweiss0 -
Competitors using our company name as a keyword in Bing Ad results
Just to provide an update to this for anybody that's interested.... I spoke to Bing and they don't give any kind of lower CPC rate in order to get listed under your own brand name - This is a shame as on Google we get away with a very low CPC since obviously we're quite a relevant result for someone searching specifically for our company name. For the people that were blatantly playing off our brand name we were offered the chance of filling in a Trademark violation form however we wrote to the offenders and they have altered their adverts in a way that makes them a little less infringing. It’s still a shame to think that we’re going to have to get in to a bidding war to compete with people bidding on our own company name. C’est la vie I suppose.
| ChrisHolgate0 -
Raven Tools: Any Comparable Alternatives?
Quick update, the Adwords reports (Ads > Adwords etc) seem to be accurate, exact match api does not seem to affect them, so that is a positive.
| David_ODonnell0 -
Are Press Releases still valuable for SEO?
Thanks for taking the time to help, it's greatly appreciated
| Prime850 -
Problem linking a new email address to an MCC/existing AdWords account
We literally just figured this out (without the help of Google that is). For anyone else that ever has this problem: Create a new gmail account. Add this account to the dummy MCC Terminate access of the user you want to actually use Add this user to the actual MCC
| JuiceBoxOM0 -
Local Citation One Stop Updater?
Just answered my own question. Great source http://getlisted.org/ for checking where I am already listed and see what I need to update or add.
| photoseo10 -
PPC Management Software
There are many of us John Barth's running around. Back in college, the author John Barth stole my e-mail alias for a short stint!
| john4math0 -
How To Determine Bad Backlinks?
Hi Klarke, thanks for the reply. So, I have indeed created and submitted articles to article directories. However, they were extremely high quality, and full of good information that people actually need to know about certain industries. The articles were in no way spam. The only link I included in these articles were in the bio/author section. It seems natural and understood that the author that wrote the article would link back to their content, in case readers want to learn more about the author. I also commented on blogs, forums, etc, and left my website in the “Website Field Box”. However, I used my real name and not some anchor text. I also wrote legitimate comments that added additional information and engaging responses to the topic, not spam. That’s what forums and blog comments are for. It again seems natural that if someone leaves an engaging comment that they leave their website under their name so people can go their for more information, after all that is why their is a “Website Field Box”. I have read SEO articles across the internet that also says delete comment and article spam etc. However, these suggestions seem to be general suggestions that assume that everyone commenting or writing articles were abusive in doing so and created spammy content. However, that is not the case with me. All of these things were genuine and provided good information. Nevertheless, the issue remains that Google sent me this message saying it had an issue with my links. No doubt surely the majority of these links are responsible for helping my website rank well and are liked by Google. My fear is if I simply go through and try to delete all of these types of links my rankings will tank. So, the question is how do I know which links Google is looking unfavorably on, so I can only address those?
| MyNet0 -
Does anyone know the name of the tool that tells you what tracking/testing software is on a site
Ghostery - every time you go to a website it pops up a small box that lists all the tracking tools. http://www.ghostery.com
| Unity0 -
To Follow or not to follow - twitter
Mashable did a nice article on incorporating a twitter strategy for your business. Link here Another useful read is the social media strategy post on SEOMOZ here
| SEO5Team0 -
Which retargeting tool is best for startups having 2,000 to 10,000 unique visitors a month and how much would it cost?
Hey Akshay, I am the CTO of Perfect Audience and we also offer a retargeting solution with no minimums and no required account managers. You can just come into our site, create a campaign for Facebook or for Web advertising and be running within minutes. We cover same Google-specific inventory plus more than twice as much web inventory and we have access to the Facebook Exchange, which most likely Google will never get access to If you have any questions, let me know. Normally we have a $60 or 2 week free trial but I would like to bump it up to $100 for anyone from SEOMOZ who signs up - just respond to this thread or shoot me a message on SEOMOZ and I can get you setup. Jordan Buller jordan@perfectaudience.com http://www.perfectaudience.com
| jordo370 -
Which the best PPC website or forum for Writing Services Other than Google Adwords
i would also recommend business.com, kanoodle , Marchex and Miva to the list.
| SEO5Team0 -
Are there any retargeting code generators available in the market?
Adwords has a re-targeting feature which generates the code you need.
| DavidKonigsberg0