To Follow or not to follow - twitter

[BobGW]

Hello,

How do I know who to follow or not follow on twitter?

website: bobweikel(dot)com

I'm a weight loss coach and I'm talking about my business account

Thanks

[danatanseo]

Hi Bob,

Try finding a few of the most influential people in your business who have a lot of followers. Analyze their followers in Followerwonk to determine their level of influence, who they follow, etc. This should give a whole bunch of influencers to follow. Also, checkout Twtter's auto-suggestions in the upper left. Sometimes they get it wrong or there's a promoted person there, But often, the third one on the list is someone very closely aligned to your interests.

Also, make sure to pay attention (you probably already do) to who is following you. If you have influential people in your industry following you, but you aren't already following them, it's an opportunity to do so (and often considered bad form not to follow someone tightly aligned with your interests back). Again, use Followerwonk to analyze your own followers to find opportunities.

Dana

[SEO5Team]

Mashable did a nice article on incorporating a twitter strategy for your business. Link here 

Another useful read is the social media strategy post on SEOMOZ here