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Category: Online Marketing Tools

Discuss the online marketing tools that help you to succeed.


  • I really like Bazaar Voice for their on-site review integrations. They spoke at GR2L during SXSW last year and I was very impressed with their offering.

    | MatthewEgan
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  • This might help: My client is a guest ranch that does a lot of different things:  guided fishing/hunting trips, horseback riding, weddings, small conferences, vacations, etc. They have two sites, one for the fishing and hunting (6 months old), the other for everything else (12 year old site). I'm trying to get them to come up with more content, which is slowly happening. The facebook page is doing well with about 3k active users. There is a lot of linkbuilding potential for both sites but that is going to take more time and effort than money...i think.

    | AaronParrish
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  • Hmm, this seems about the most hassle free way of doing it Thumbs up.

    | StalkerB
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  • Can anyone help with this? Thanks, Phil

    | Phil_
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  • I agree with Link Research Tools - there's a wealth of data that can be used to help in Link Building Efforts. Watch all the videos first otherwise you are going to be drowning in link data. The Competitor Analysis Tools (compare upto 25) is amazing, and a lot better then SEOmoz competitor Tools. Check out the Link Alerts tool as well. The service will automatically crawl upto 16 different backlink sources (including GA Referral data) and let you know when you have a new link. I also use this tool for website audits - very handy. Not a substitute for any other tool, but very complimentary.

    | DigitalLeaf
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  • Gooddata and Tableausoftware look interesting, thanks for sending those along. Essentially we are creating an online dashboard for clients to be able to access their data in quick and aesthetically please way. I will read more into those two and see if they would be able to handle what we are looking for for one of our new applications we are working on. Thanks for sharing the article from Will as well, it was pretty cool, I somehow managed to miss it a year ago! I actually like the visualizations in the Campaign manager for pro members, I like the clean design and the simplicity in the nofollow vs follow, and the URL's entered via search term graphs. Looking forward to seeing more data visualized in the future, pictures make people happy Thanks for your quick response!

    | Riggz
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  • I would keep the listing at this point. More and more web publishers are sourcing their local data from sites like yellowbook, which means there is growing potential to get syndicated links from these listings and additional citations. I think the combined value of YellowBook type marketing and potential benefits of an additional citation and/or link make it worthwhile.

    | HiveDigitalInc
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  • I agree... Not sure a better method to target the restaurant owners...

    | Goetzman
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  • Do you know what kinds of keywords are leading to less organic traffic?  Are they keywords for your brand name or down in the Long Tail? My guess is that your organic traffic is, in fact, going down, but not because your rank is going down.  Rather, it's because of multi-touch attribution.  If you're advertising less (esp. less in the Long Tail), then you'll receive less organic traffic for keyword searches involving your brand name. This is because a new visitor will often vist your site more than once - the first time, they'll use a PPC click and the second time, they'lls earch on your brand name (because now they know it from the earlier PPC visit).  But if you reduce your PPC spend, then you can't get as much multi-session traffic.  Make sense? There's a clear relationship here.  See this presentation on Slideshare for an example of how my company tested this relationship in a few different ways.  You'll see the kinds of results we ot and then can formulate your own tests.

    | jcolman
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  • Thanks for all the responses, I will try your tips.  Great advice

    | Alex_Ratynski
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  • Agree with this strategy. Also - don't be afraid to just ask the customer as well.

    | KBolsinger
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  • This topic is deleted!

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