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OH WAIT, $400 per month!? Ugh. not sure I can get the budget for that. Is there something else like it for a more reasonable price?

I have been playing with the wordtream trial version. VERY cool. Comprehensive and intuitive. I didnt even have to give a credit card to start it, I highly recommend doing the trial at the very least. Already implemented some of the suggestions. FOr example, it recommended a bunch of negetive keywords which I would not have even thought of by analyzing the data. very cool

Im going to try the free audit.

Thanks Dana, that is not the first time I have read that someone had that experience. Nothing compares to "hand-optimizing" each keyword one at a time

OK Mozers! Here's the situation (my parents went away on a weeks vacation...)

• I am managing an online furniture retail website Infurn .com

• Our budget is 500 euro per day and we need basically 20% cost per sale and im hovering at 30 - 35%

• I recently was given the opportunity to participate in The Conversion Optimiser which allows you to set a desired CPA and Google works its magic geting you that target by adjusting your bids accordingly using historical campaign data.

• Is this something I should use? Or should I continue to hone my ad groups, bids, products, landing pages, and ad copy until I reach my 15 - 20% CPA goal?

Thanks!

Thanks for the the advice! I will check all these out. As a side note, I have a friend named John Barth that is not you, ha! what are the odds?

I am currently running a campaign for a client that is in desperate need of assistance. We are spending 500 Euros per day and not getting the conversion we need to make it worth while. My question is, Does anyone know of, use , or have heard about some PPC management software that can help improve conversions?

Thanks, this is where I need to enter the feed name, I am trying to get it from the developer.

I have a new client that wished to add his product catalog to google product search. I did not design the site and have never worked with this before. Where do I locate the feed that Google requires? here is the site, it was all wordpress http:// plaquebart. com

I have never heard of Yext. I will see what that is.

After all of the uproar with Google's recent updates in link building penalties, I am hearing even more from the Nuns of SEO about White Hat techniques and how if you just have great original content all will be right with the world. The truth of the matter is that it is impossible to remain competitive in difficult search verticals without SOME use of link purchasing or SEO aimed link campaigns. If you simply make a great site and wait for people to link to you naturally, your client will fire you before you get link #1. It is what it is, if I'm wrong tell me how.

I do it in basically the same way I do facebook pages for clients. I set up a band new personal Google account for the client, set up a G+ account THEN setup a business page from there. This way the client can maintain ownership of the account if you part ways and will not be connected to any of your properties. I believe this is considered a "best practice".

That is my expertise so I never have had to hire one. The most basic thing to remember is

1. MAKE IT AS EASY AS POSSIBLE TO SEPARATE YOUR VISITOR FROM HIS MONEY OR INFORMATION

2. ASSUME IT IS THE FIRST TIME THE PERSON VIEWING YOUR WEBSITE HAS EVER USED A COMPUTER

Follow that to start with and you will double conversions. That was free the rest well...:)

"I seek a page-level review of a specific area of my site. "

send me something to look at

Clients fire you because no matter what you tell them when they sign up, they do not understand what is truly involved, get impatient and do not want a 6 month+ campaign with no guarantees. It is not because I fail to inform and educate them about the process but mostly it is like explaining Algebra to an ANT. In the rare cases I get clients that TRUST me and DO understand the process have the budget and patience for it, they ALL have success and are my long term clients who know I get results. This is why I get so much referral business.

They way I mitigate the problem is by reinforcing at the outset that if they want targeted qualified traffic NOW, we must invest in a PPC campaign.  Basically this has solved most of the issues with patience but there is always one or two.

Also "Most clients understand that SEO is long term; try sending them referral traffic while you are working at link building."

They SAY they understand this but when month 3 rolls around they are clenching their teeth even when I show 40% increase in traffic they want to be one space above their competitor or some dumb thing like that.

Always start with Keyword research. Since you have experience with PPC this should be no problem. Then move on to keyword targeting and selection. Once you have your targets mapped. Make a plan for how you implement them once you are set. Begin changing and updating yout title tags, h1, body copy and meta descriptions.

Then, start looking at website architecture, how the site looks to google etc.

You will also want to make sure you have measurement coding in place. Analytics (with goals) Webmaster tools and an xml sitemap.

If the company has very local targeting you will want to do a google places clam and verification

Even though they go to great lengths to explain what these mean, I feel like I still do not understand fully. Which one is just to track a domain in a usual way. domain.com, domain.com/aboutus.html, www.domain.com,  etc erc. I am not sure what this talk of sub domains is. When I think of sub-domains i think of http://subdomain.domain.com

____________________

Which parts of your domain would you like to track for this campaign?

Subdomain Track one subdomain. Examples: www.seomoz.org, guides.seomoz.org, pro.seomoz.org

Root Domain Track at root domain level. Track all the different subdomains within this root domain. Example: The root domain seomoz.org has www.seomoz.org, guides.seomoz.org, and pro.seomoz.org all as subdomains within the root domain. If we discover pages on any of the subdomains during our crawl, they'll be included in the data we display.

Subfolder Track a specific subfolder. Note that the subfolder path must resolve or we will not be able to crawl the content of that folder. Examples: www.seomoz.org/tools, guides.seomoz.org/beginners-guide-to-search-engine-optimization

Social media as a variable annoys the %$#@ out of me honestly. Being a 12 year SEO vet I frequently think back to simpler times...

On first glance I would blame this on the domain migration.

I think it is a waste of time and resources. Focus on quality content link building and fresh content. You will see better results spending your resources there.

I use wordtracker for a lot of my keyword research. If SEOmoz incorporated such a tool I would cancel my WT membership. Even if it meant paying more per month here I would do it. The rest of teh tool set is so complete this would just put SEOmoz over the edge.