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I've wondered the same thing, thanks for the helpful info!

Hi, No certainly not. If you do that means you are optimizing pages for search engines and not users and even users will not appreciate it. Hope you understand. Thanks

Hey Kate, It's great that you've started thinking about optimizing your content for Christmas now in summer. It really takes time. Regarding your question, I'd prepare a separate page for "C_hristmas gifts for Mum" w_ith optimized content. Then I would start a link building campaign for that page through relevant anchor texts including the "Christmas KWs". This should boost the rankings for your page. I wouldn't be worried about relevancy too much. As said, it takes time and Google will see that you're prepared. You'll have time to get some stats for your page as well. Looking forward to some other opinions in the discussion. Cheers, Martin

I just inherited a new site with a similar issue...we're currently tracking more than 200 keywords. As I did some analysis on the search volume for each keyword, I found that about 50% have super low search volumes (>10 monthly searches). Should I stop tracking/optimizing those low search volume keywords? It seems like from what you guys are saying, it's not bad to keep it. Just wanted to confirm. thank you.

It depends on what's your page about. If you're selling Instagram, go for "Buy Instagram" - but I don't think it's the case Don't look just on search volumes (attachment) but also on the most relevant keyword. If the user clicks on your page in SERP through _"Buy Instagram Views" _but you're selling "Likes", it's not gonna work and you'll get bad UX rate which is one of the ranking factors as well. Focus on relevancy. However, if you're selling all of them (Likes, Followers and Views), go for the search volume (assuming you don't have 0 domain authority and any back links). Hope it helps, Martin

Hello Thanks  AL123al, James and Nigel for your valuable anwsers. I am going to review the situation with point of views  . I ll write down a comment as soon as the decision is made

Hi, If you already have adwords account then I would see only exact match search terms with significant number of conversions and revenue(in case of ecommerce site) and use those search terms in SEO. If you need any other help please let us know. Thanks

With moz you can use a lot of fantastic tools The best you can use for that topic is: https://moz.com/explorer/

Hello, are you using google adwords? When I search for a keyword's trends I can also select the location where I want to see the searches for that keyword. Is it possible that you and your partner are using a different location?

To answer your question directly before I explain, I believe it's a combination of Google not really caring about the exact words you use and the strongest sites in this vertical using "flooring". The easiest way to think about keywords these days is in terms of "themes" rather than individual words. I just tried this in Google AU and the result is actually quite an interesting demonstration of search themes because I've got results ranging from Wood Floor Solutions to Timber Flooring and even Hardwood Floor. Here's my understanding of what we're seeing here: Google isn't all that interested in exact-match these days and instead tries to determine your intent and offer what it believes to be the most qualified results for that intent. For this particular search phrase, it's assuming that rather than wanting to see pictures of a wood floor, you're likely actually looking for information on some kind of wooden flooring options. So, that's what you've been given; the strongest websites in your local area that offer various forms of wooden flooring, paying no attention to the phrasing of the topic. Much like the clips from College Humour, If Google Was a Guy, if you were to walk up to someone on the street and ask for "wood floor", they're going to point you to the closest flooring expert(s) they know. This is basically how Google connects the dots these days too, albeit a grossly oversimplified explanation.

We've all been new to this at one point or another! I'd recommend starting out with Moz's Beginners Guide to SEO. It'll take a while to work through it all, but you'll have a much better understanding of how to improve your organic traffic by the end. Best of luck to you!

Thanks Blue Corona and Patrick for your responses. There's so much to learn and there's a torrent, maybe a tsunami, of resources.

Hi Stacy! We recommend building out pages that include both the location keywords and the industry keywords on each page. The way you implement them and closer the keywords are to one another in proximity, the better chance you have to rank for those keywords. Instead of trying to squish all the keywords (both location and industry) onto one service page, try building out unique pages for each location + service. The more pages you have, the more opportunities you have to rank. Just be careful that you aren't using too much duplicate content on these pages. You should be changing more than just the city on the page and trying to personalize it to the area as much as possible. Let me know if you have any questions about the back way to tackle this!

Julie, Love, love, love this perspective/way of saying to people they should niche down. The other aspect of niching is that you then automatically tell the prospective client what you will do for the them because you are addressing their problems. Bingo! -- Jewel

Hi, Google is pretty smart, so it knows that when someone types 'Voucher Codes', that is can also mean 'Coupons', 'Promo Codes', 'Discount Codes', et al. I would be looking to create as much great content as you can and in that content, do some keyword research and use these variants to help Google understand more about the page. That is a very simplistic way of looking at it because you also need to look at primary and supplementary content and how you distinguish yourselves as a specialist site. Have a look at MOZ's Keyword Tool to help with the keyword research. -Andy

Hi, there! The first place to start is with keyword research. We prefer to use Google Adwords keyword reasearch tool, but you can also use other platforms like SEMRush, Moz, and Buzzsumo. Find the keywords that have the highest search olume, and if you're a local business, make sure to include geo-modifiers for local SEO. After you've found your keywords with the largest search volume, match them to your services and begin to map out your urls. As far as structure, your URLs should look somewhat similar to this: www.yourdomain.com/keyword-in-city-state Be careful not to name your URLs after a keyword or question that will easily become outdated. Be as general but specific as possible. One of our favorite tactics is to leave the short-tail keywords for the main service pages, and then create blog posts or FAQs using commonly asked questions. With voice search becoming more and more prevalent, long-tail keywords will be gold.

Well if the title isn't good enough to read for the user then just don't use the exact keyword match. Because that will only make the page suck more when it's not good for the user it's probably also not good for the search engines in the end.

Absolutely

Rand covered this in a WBF from a few years ago: The only way to get true volume data is to run an adwords campaign and see for yourself. https://moz.com/blog/estimate-total-volume-value-of-keywords-in-niche-whiteboard-friday Good Luck, Matt

Hi Yusa! Does this response help to answer your question or are you looking for more information? If you're good to go, please mark this as answered. Thanks!