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Hello Ruth, Thank you for your answer about the wine tasting. I just got a quick question. For an expression like "Sicily bike tours" when you do your related keyword research with keyword explorer do you split the expression by doing a research for "Sicily" and look for related keywords and then you do "bike tours" and look for related keywords Or Do you do the entire expression ? Sicily bike tours and look for the related keywords for the entire expression. Thank you,

Great answers guys thanks for getting back to me

Try the Google Ad Preview Tool: https://www.googleadpreview.com/ Basically, with the Google Ad Preview Tool you can view the Google search results for Google AdWords (Google Shopping & Paid Search) and Google organic search results based on the location (Country & City), Devices (Desktop, Mobile, and Tablet), Languages etc.

When you say 'get credit' you mean, found in search? By putting the two keywords together you will get found for both. It's a clever way of getting more information in the title. So if someone searches: "IPA Beer" you have a good chance of being found. If someone searches 'IPA Beer Kit' that will be found also. If it was me I would probably use: 'IPA Beer Kits' as more people will search the plural. For goodness sake don't go away and create two pages. Especially if all the information should be combined on one page. So don't have a page for 'IPA Beer' and another 'IPA Beer Kit, because you run the risk of being found for neither. Regards Nigel Kind Regards Nigel

Hi There, It's great that you're niche.  This means that you don' really need to worry much about difficulty.  I get frustrated with people talking all the time about 'difficulty'.  It's self-defeating.  You should go out there and write content that's so good it beats all the competition no matter how 'competitive' or 'difficult' the keyword.  If anyone in my team said they were going to be dissuaded from doing something because it was 'too difficult' I'd send them to another team So look at your competitors but don't blindly follow them.  Speak to your customers, stakeholders and suppliers to discover the words they use.  Are there phones that you can listen in to at your business?  I listen to call recordings to get a feel for what language patients are using. And at the end of the day don't worry too much about semantics.  Google is very good now at figuring out what you are talking about so I would be tempted to just do some free thinking and try to write the most comprehensively, the most brilliantly and with the most detail about these products and your customers will find you. If they are technical customer, write technically.  Don't 'dumb it down'.  Use the big complex words and include an FAQ section to pick up questions and long tail keywords (but beware of keyword stuffing) Once you have written some content then you'll be able to optimise and analyse and test and get a feel for what is right and what people are searching for and reading about.  The competitor research is just the start and in a really niche place you often just need to get things down and out there in the world and see how they perform. Once you get cracking you'll soon become an absolute specialist and if you keep your eyes on the data you should be able to dominate your niche.  Tight niches are great.  You're lucky because broad or very high volume keywords can have problems all of their own.

Thanks Christie, Yeah we could start a book with that lot right? Sometimes people just disappear. Others will still be able to search it though and get help.

Hi Gareth. I think it does not matter if you're connected to google.es or google.co.uk, for this case. Think that to most people, google will ask for your location. In this case I think that what could work for you is to use local seo techniques. In this link you have an article from the MOZ blog to know how to do it. https://moz.com/blog/local-seo-checklist You can use the local seo for each city in Spain where there are more inhabitants of the United Kingdom.

Great answer. Thanks so much!!!

Nicholas is correct. Brackets, (r) symbols (TM) and full stops, Pipes (like these) | and commas don't affect SEO. I have extensively tested my titles in the SERPS for CTR and found that using Pipes as delimiters is higher converting than full stops or commas. But it all depends on what looks nice. For example, we have a great number one positions with the following titles: Remarkable Braces Liverpool | From £46.50pcm | Free Whitening It's the stars that draw attention to the free whitening with your braces Veneers Cost in 2018 | Veneers Price Comparison by Cosmetic Dentists This used to be 2017 and I recently updated it to 2018, Google loves dates because users want up to date information. Don't just update the date though without making actual additions and changes to the page though. This is possibly going to negatively affect things. Smileworks Liverpool | Affordable Private Dentist Liverpool Simple pipe looks clean and emphasises our affordability. 6 Month Smiles Liverpool | Unbiased Reviews & Price Comparison Comparisons of price is a great title to use and the & symbol is fine here so it doesn't go over the word limit for a title tag Fastbraces Liverpool | Orthodontist Q&A, safety, prices and reviews Q&A is fine here too. If you google a term you can see whether google considers it to mean the same thing by it beingf shown in bold in the meta descriptions in other results. So for example 6 month smiles is the same in the eyes of google as six-month-smiles and compound hyphens, brackets and all that good stuff will only serve to emphasise and increase CTR which is huge. Get testing. It takes a couple of days for a title tag to change but you can get meaningful data from search console for your click through rates (CTR) Be creative! There is a John Mueller Q&A on the topic and that's where I learned that google doesn't care or it takes these things into account if you use them naturally and in a way that is nice to look at in the SERP or that stands out. Hope this helps Good luck testing.

That plugin is great, it shows search volumes even on predictive search. I figured how to add a list to SEMRush too - thank you!!

@Dirk This tool is broken now - are there any good alternatives?

Hi, You never want to create multiple pages that are too similar as this will probably result in a penalty. The best way to do this is to create your main page and then talk about the different aspects of the content and you can use these variants in there - but don't keyword stuff. Use a word or phrase if it fits, but never just try to shoehorn it in. However, if they are very similar, you might not even need to do this because Google is good at knowing which words are similar and if your pages are good enough, it will see this. -Andy

Hi Nikki, This worked perfectly! Thanks for the reply, it's greatly appreciated!

Definitely wise in that case to be specific and use "Washington D.C." and "the city of Washington" in your content to specify to users (and Google) that your page is about the city, not the state.

I'd go to the SEMrush dashboard and copy/paste the URL in the search box.  Then press the orange search button. You will get a report that shows the keywords that the page ranks for and the rankings that they currently hold. The keywords that they are targeting can, and usually are, very different from the keywords that they are ranking for  -- and the keywords that they are targeting is less valuable information than the keywords that they are ranking for. And, on that I hold that the intentions of other people who own a website can not be divined, nor is their smarts anything that I would be willing to bet my money on.

Such a good point and thank you so much for going into this in such depth! There's absolutely nothing wrong with the URL or even the slug. It's just from trying to do keyword research after the fact, there doesn't seem to be the search volume for the exact phrase I've used to suggest I should have used it. Sounds like keeping the slug the same but working on optimising everything else is the way to go! That and being much more mindful of what I'm doing moving ahead!

You can find some good brandable domains at https://www.brandaisy.com

Thanks Ed for the UK and US analysis. Its very strange as it only affects Australia. Moz outputs: 11.5-30.3K hives with difficulty at 57 11.5-30.3K urticaria with difficulty at 40 So I guess Moz is considering both Hives and Urticaria differently. I am just a bit wary that the range is the same given the method that is used. This article shows how they come up with the range https://moz.com/blog/sweating-details-google-keyword-tool-volume Given Keyword planner (Australia data - see image) gives very different month usage rates - I would expect the range to be different. OpnY6