SERPs for English search terms in Google.es show NY and USA companies?

[Bush_JSM]

Hey Mozzers,

I'm working for a client offering legal services in Spain for people from the UK.

When I search 'legal services' in Google.es all the SERPs show sites from the US - mainly NY:

https://www.google.es/search?source=hp&ei=tRbXWqzRDoSZsgGY6rmgCA&q=legal+services&oq=legal+services&gs_l=psy-ab.3..0l10.2835.4435.0.4512.15.10.0.0.0.0.297.1445.0j4j3.7.0....0...1c.1.64.psy-ab..8.7.1444.0..0i131k1j0i10k1.0.clK-EZ4vVWk

There are lots of Spanish sites translated into English and showing sites in Google.es such as http://www.lsosm.org/ offer no value - it's a very weird SERP - any ideas why?

Thanks

Bush

[martinxm]

Hi Gareth.

I think it does not matter if you're connected to google.es or google.co.uk, for this case. Think that to most people, google will ask for your location. In this case I think that what could work for you is to use local seo techniques.

In this link you have an article from the MOZ blog to know how to do it.

https://moz.com/blog/local-seo-checklist

You can use the local seo for each city in Spain where there are more inhabitants of the United Kingdom.