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Category: Keyword Research

Learn about keyword research best practices and how to improve your keyword strategy.


  • Hi there, You should look into the low hanging fruits with low and medium keyword difficulties. Ross

    | RossKernez
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  • Don't worry, Google will take some time. you can also submit indexing request manfully.

    | markwillson
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  • This topic is deleted!

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  • Yeah, I don't disagree with you. Algorithmic filtering and ranking doesn't work exactly as intended, and there are ways to work around it as you point out. Generally, cannibalization shouldn't occur, but it does happen in some circumstances.

    | Advanced-Air-Ambulance
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  • Hi there Luca, unfortunately sometimes search terms just have low search volume, particularly in less-spoken languages, and it can be difficult to get around. Sometimes that's a sign that the term isn't used in that language (maybe the direct translation doesn't make sense or there's some cultural reason that people in the country don't search for a specific thing). Sometimes it can also be a sign that, even if it's the right term, optimising for that language won't offer much return on investment so I would pay some attention to the fact that search volumes are low. That said, there are other sources of info (which are more/less dependent on the same data that you're getting from Google Ads), here's the list of tools I try to hit up: Search Console if you're already ranking SOMEWHERE for some of these terms SEMRush AHRefs SEOmonitor Good luck!

    | R0bin_L0rd
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  • Thank you - that's really kind!

    | JessicaSilver
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  • Yes, this can be confusing when you're first starting out. A keyword is a word or a phrase that your target audience would use when they perform a query in a search engine for a product or service, etc. For example, if the target audience for a particular landing page is a professional plumber, the copy on your landing page might really focus in on "40" linear shower drain" because a plumber might know to search for that right off the bat.  However, if the target audience for a landing page is a DIY'er who is researching how to build a shower pan for the first time, their initial searches may revolve around simply "shower drain". While both "40" linear shower drain" and "shower drain" may be considered potential keywords for your overall web marketing plan, you might only focus on one of those for any particular piece of web content,  while the other would not be considered a keyword for that page. The reason different web pages might be crafted to target these individual terms is that the more specific a page can be in tailoring content to a certain keyword, the better able it is to compete with strong competitors who are also targeting that key phrase. If your page uses terminology that broadly applies to both audiences, Google is less likely to rank your page higher than a competitor page that focuses granularly on only one of them when that's what the searcher queries. Simple, huh! I know, not really. : )

    | Chris.Menke
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  • I'm looking for the same answer, Regina. We're using Moz PRO.

    | getsmartgroup
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  • I've just entered your website: https://bimfitnessandperformance.com/ After 4 seconds of playing the video, i get redirected and im unable to watch the video. From my point of view this is a negative user experience and I would try to fix that first.

    | The_Video_Valley
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  • Hello there SeedofIntention! You're right - this thread is very old. I highly recommend that you check out the beta of Moz Local Market Analytics which is breaking ground in providing local keyword volumes: https://moz.com/local-market-analytics-announcement

    | MiriamEllis
    1

  • This post from Jan 2020 seems to assume that you can still use &pws=0 https://www.business2community.com/seo/keyword-ranking-report-google-search-differ-heres-why-02275972 ... but I don't know how reliable it is!

    | effectdigital
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  • I tend to always start with optimizing my homepage for the search term with the highest volume because homepages almost always have the most authority. So in this case, "immobilien countryname". Then create a main page for "apartments", another for "houses", another for "single family homes", and another for "properties".  I know I told you to optimize the homepage for "property countryname" but from a usability standpoint you'll want a property page that functions just like the apartments and houses page and not like a homepage. As far as picking keywords to optimize for...just use the keywords that are grammatically correct and you can still rank for the different versions of that phrase that are not grammatically correct. Type of content to include: Just think about what someone typing in that phrase would expect to see or would want answered and include that content. **Biggest thing to remember: **Just start! Create pages and add content. Improve upon it over time. Monitor your rankings for all the phrases and test different title tags and content paragraphs to see what gets you the best rankings. All the while, spend time building links. Boyd

    | Nozzle
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  • the galeries are image-only. So you will not see them in SERPs for any querry without brandname I am sure. No Penalty for same alt and title, its better to use allways the same alt for the same image. What these Galerys are: Thin content and maybe duplicate content - because no content but images. Additional information for the images (maybe on hover, next to the best or most important once) and some content about the galery could be a solution.

    | paints-n-design
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  • If the website is fairly old you could also use Google Webmaster Tools: https://search.google.com/ to do this type of research.  Go to Performance > click +New tab and enter the page URL.  You should check if ppl are searching for singular or plural more. Now the importance of this is based on user intend, you should ask your self the following question: "Do you provide a LIST /MULTIPLE  or things / services or one single service?" Google may show your page higher in rankings if you use plural and you provide multiple services as it's more relevant. Once you start ranking for plural and users interaction is good (ppl stay on your site, they click action button etc) you will also rank for the singular. Depending on what you provide you should write the title according to this principle: If you only offer one single thing write singular, otherwise always use plural. Check out the competitors,  check out their title, do they use singular /  plural or both? How long is their title, how often they use singular how often they  the plural in title. Another trick: Let's say most searches go for "best service" as singular but you notice a lot of queries with "top","list" or other combinations. As a test you may want to use both plural ans singular in a single title combining this with other relevant searched keywords. For example I would use: Selling Best Services - Top Service List for the situation above and see what happens in a few weeks.

    | marin1805
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