Keyword explorer

[seoanalytics]

Hello,

In Keyword explorer out of all the possibilities : https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool

Include a Mix of Sources

Only Include Keywords With All of the Keyword Terms

Exclude Your Query Terms to Get Broader Ideas

Based on Closely Related Topics

etc...

Which one should I use to do my keyword research because they all me different possibilities of keywords.

Rand in his article says closely related topic is best for single words like piedmont for example I imagine but what about 2 word keywords like bike tours what is best to use...

Thank you,

[randfish]

Hi SEOAnalytics - don't limit yourself to any of them, and there's no one that's best for all scenarios. Valuable keywords can be found in each, and I've seen cases (depending on the topic, and how broad vs. narrow you're aiming with your keyword research) where each one could be said to give "the best" results.

Rather than limiting methodology -- look for the words and phrases that have decent volume and suggest the true intent of the searchers you want to reach. That's the sweet spot.

[seoanalytics]

Hi Rand,

I will do that but one more question.

For example I noticed that the relevancy of a word when I do mix of sources is for example 1 but the same word appears  in closely related topic is 5 ? why is that ?

Thank you,

[randfish]

The sorting/relevancy functions for each type of filter aren't exactly the same, so it makes sense you might see a different level of relevancy using different filters.

[seoanalytics]

Thank you Rand for the clarification and just to confirm how to do the keyword research

1. Type a keyword and look for the words that go with it based on relevance. For example if my keyword is "Dijon" and in the list of keyword explorer I noticed that "Dijon mustard" is listed. The idea is to make a list of all the words that come up with Dijon, find what is the most relevant for me and then write sentences with with the words that go with Dijon. Correct ?

[randfish]

Keyword research is a pretty broad topic - I'd suggest reading some of the guides on the subject:

1. https://moz.com/beginners-guide-to-seo/keyword-research
2. https://moz.com/blog/keyword-research-in-90-minutes
3. https://moz.com/blog/discovering-prioritizing-best-keywords-whiteboard-friday

[seoanalytics]

Thank you Rand, I will have a look at all this. By the way if one day you could take one keyword and do a post on exactly how your do the research using the keyword tool and how your write your content I think that would be of interest to a lot of us.

The idea would be to do something on a commercial keyword because when blogging it is seems easier to rank than on commercial keywords. For example to rank on "content marketing" from what I understand you just have to answer the questions people have  such as  "online content marketing" and cover this topic in depth, "content marketing for beginners " and cover it in depth and so on.... but let's imagine that I want to rank on "Hiking tours in Italy". People don't really have questions, do they ? How do I cover different topics making my page pleasant without having to writing lots of content like someone would do in blog.

Thank you,

[seoanalytics]

Hey Rand,

What do you mean by true intent ? Do you mean that if my keyword is "Washington" and one possibility as related keywords is "Washington state"  and the other is " the city of Washington", if my content isn't taking about the state at all, it is best to use as a supporting keyword, the city of Washington ?

Thank you,

[randfish]

Definitely wise in that case to be specific and use "Washington D.C." and "the city of Washington" in your content to specify to users (and Google) that your page is about the city, not the state.