About Keywords

[Harmario]

Hi everybody!

I was reading a huge pdf about keywords, long tails and too many things and my brain is now like a blender.

What is the diference between long tails and keywords?

Thanks to everybody!

Have a nice day!

[ofw12387]

The main difference between them is that long tails refers something very specific and the short tail something more general.

For example:

Car -> Short tail
Where to buy a cheap car in london -> Long tail

If you are starting with a new project, focus your effort in long tails, they do not have much traffic volume but they are easier to rank and they definetly convert better.

Also if you rank many tails you also can get a looooooooot of traffic I´m focusing one niche on long tails and it´s going quite well

[Alick300]

Hi,

As far as i know there are three types of keywords. The head, body & tail. I am trying to explain all three types very simply.

Head keywords - single word

Body keywords - 2-3 words phrases

Long tail keywords - 4+ word phrases

Thanks