Same content but written for different audiences

[yaelslater]

Hi Mozers,

The site that I work on has two pages with very similar content but written with a different sophistication of language. One page is written in a simple, easy-to-understand voice and the second is written at a high level for researchers.

My question is: does the Google algorithm really understand the difference in sophistication and then pivot results such that the more sophisticated page shows up for researchers and the simplistic page shows up for non-researchers (thereby eliminating or greatly reducing competition between these two pages)?

Thank you!

[EGOL]

Google might do some personalization, that might match content sophistication to the proper reader.  However, I think that the page with the best links will rank first for almost everyone.

An alternative approach is to start the article with the easiest and most basic content and then build to higher levels of detail and complexity as you descend the page.  Mark sections with prominent subheadings and float boxes with complex ideas to the side of the page beside the text that they elaborate.

With this method a person can read until they are either satisfied or challenged, and then, they can scan down the page looking at your subheadings.

[yaelslater]

Great answer. Thanks so much!!!