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Seems to be getting more and more common, I've especially noticed it over the past few weeks. Remember that browser plug-ins are still using cookies and localisation information based on previous searches and data. I had it happened to me last week with a keyword, the first search came up at position 33 I clicked on it to check the link, with a second search a few hours later it came up at position 4, quite a big jump! I guess that aircon installation is very localised compared to say an e-commerce store, so I guess Google will be working very hard to provide the best result for the customer weighing locally relevant results heavier. Your safest thing to do is to use a good online system and make sure you set it for the relevant country.  Clearing the cache each time prior to doing a search should also help.

hey, great, thanks for the answers, so no its not a good niche for me for sure, thanks!

In general, the closer a word is the the start of the title tag, the more weight it will have for SEO. Beyond that, I think the "Blue Linen Chesterfield Sofa, Duck Egg" format reads better, so I'd go with that approach. Hope this helps, Ira

The best thing you can do is consider what would be useful for your visitors. If those keywords represent the sorts of things on which visitors to your site would expect to find information, then you should certainly include that information. You definitely don't want it to feel like you've written that content just to include your keywords, though. As for structure, put that content where it makes sense. If you're writing a page about your nursing expertise, then place it among your services offered, or as part of a section on your expertise. Does that make sense? Apologize that I can't be more specific than that. It depends a lot on your audience and how you want them to engage with your site. Also, I can't read Greek.

Just wanted to recommend this video, too: https://moz.com/academy/keyword-research

All keyword rank tracking software, including Moz's, requires you to input the keywords yourself and then they will tell you if any pages (and which pages) are ranking the highest for that keyword. See attached screenshot from Moz Pro rank tracking inside campaigns. This is why in addition to ranking tracking, you need to do keyword research to populate this list of terms. q8RjA

I don't have direct control, but I believe there is a strong partnership (perhaps even a partial ownership) between my client and the target site.  I didn't develop the safewarehouseofnewyork.com site, I have only been tasked with working the SEO.  But this sounds really bad - I'm heading out the door (to the beach, it's Sunday ), and will look into this more thoroughly when I return. I never did like the way the site designer didn't incorporate the products into the site and goes to a different site based on product line.  Not the way I would do it, but maybe the client was trying to keep the cost down.

Well, it's annoying. We actually got some feedback from our Adwords support saying "the Engineering team is looking to improve/change this behavior as feedback indicates it is confusing for customers. But for the moment, no details yet on what/how it will change." So let's see, I suppose the more complaints they get from the PPC community the more likely they are to roll things back.

You've got most of the main tools covered but you could try ubersuggest, the new Moz keyword tool or semrush too. Semrush is particularly great for competitive research - filter for a landing page and see what keywords it ranks for. You could also filter for keywords that include "model" if you're interested in only those. Hope this helps!

@highwayfive, you can actually get this information from SEMRush, using their keyword difficulty tool. Here's a screenshot for "dog food" showing that there is a News box. http://imgur.com/NPjQMNA

Hi Jon In that case, if you are doing this for a law firm, lawyer(s) is a totally fine way of going about this because firms usually entail more than one lawyer. Filler words like "in" are usually assumed in this example - when someone types in a service and a location, Google and other search engines will assume that this person is asking specifically in that location. So, in this case, adding "in" won't change the search in my opinion - Google knows what you're looking for. Let me know if I am not answering your question completely - I hope I am! Patrick

If you wanna take it safe, promote both pages and apply the canonical in few weeks if you see that the product page has not managed to over rank the category page. Also note that internal penalisation is only to the newly added page and not to all the website.

Hi Alex, Google views plurals as synonymous, so those 2 keywords will (almost always) have the same rank. Nonetheless, I still like to include them in my keyword monitoring, just to have a more granular level of visibility on what keywords the site is ranking for.

You are absolutely correct Navinda, I would suggest you use this convention for all of your site pages and structure. not only is it accurate and good for google, but it is also useful for those glancing at the url when doing searches or landing on a page. Just make sure your content now matches the relevancy of the section/page your users will now find them selves on and you will be onto a winner. I, like L Siverson and Google respectively, would also suggest the use of dashes. /sectional-garage-doors/ /full-panel-garage-doors/ /blog/the-difference-between-full-panel-and-sectional-garage-doors/ /contact-us/ etc You get the gist

Personally, I'd say your best bet is to build relevant, high-quality links to that page. That'll be a stronger signal than simply focusing on on-page keyword usage, anyway.

Hi Kristian, Without looking at your analytics, it's a little difficult to say for sure, but there are a few things for you to consider. First, content isn't king unless it is related to the subject and doesn't just waffle about a product. A page that is well structured and allows people to fulfill a function quickly and easily, is likely to trump one that makes the visitor experience a miserable one. Yes, create amazing and unique content, but you don't need to go overboard in all cases. Secondly, are any of your pages similar to each other? Are you at risk of some pages competing with others in Google? If so, then you might be falling foul of duplication / keyword cannibalisation issues. In these cases, make sure that you have pages setup with rel=canonical correctly. This is very common with e-commerce sites. Finally, do a bit of a page sanity check. Are the keywords that are underperfoming doing so because you aren't using the correct group of related words and phrases that Google would expect to see on those pages? This is one of the more common issues that sites fall foul of and with a little research, one of the easiest to correct. I hope this helps -Andy

This tool mentioned above is currently out of commission "As of September 2014 YouTube's own Keyword Tool is not working anymore. It was moved over to Display Planner's AdWords video keyword suggestions." You need to have an adwords account to use this alternative.. Videos can be ranked for keywords as well..Personally i use standard keyword tools to do "Keyword Research" And will optimize video publications just as i would a webpage. Has worked in the past i still have video ranking for very competitive keywords.

We focus on data driven content with an info graphic as we have had amazing successes.  Have you considered same?  The topic you are discussing is topical... something I might type in. We find consumers are chasing hard data. For free data sources jump onto google trends and google correlate and see if you create a newsworthy story backed by some stats. You will need some way of amplifying your content. Have you got a strategy for same? I try and start with the amplification question first as that may dictate the content strategy. Hope that assists.

Ha! Well, thanks Glad to hear it was useful.

Well, yes and no. Because of how varied any relevant search could be, you can't necessarily hit every single variation to a good enough extent that Google's algorithm would then never change your description. You _could s_tuff literally every piece of info into the meta. Or you could write more naturally and make sure all the proper meta and/or schema and/or other tags are implemented properly. You just need to make sure you are hitting your targets for descriptions, that they are good for the user experience, and that they are not stuffed or spammy. In the previous example, you could have updated your description to mention "Seller of Red Widgets & Green Widgets!" and the original [green widget] searcher might now be seeing your actual description in the SERPs. But another [green widget] searcher just spent the earlier part of their day Googling [widget coupons], [widget sales], [coupon sites], [internet coupon pages], [groupon], and/or [widget deals]. Now, after an hour of looking for coupons they search [green widgets] and you'd think your description would show up like it did for the other searcher but instead Google notices that you have schema tags for an upcoming sale listed on Green Widgets that was nestled somewhere halfway towards the bottom of your page... and all of a sudden your description is algorithmically changed to include that Green Widget Discount info even though it wasn't in your description. But the page was relevant and contextual information lead to an improved description. (this though is a hypothetical best case scenario, its not always that amazing and contextual... sometimes its just Google randomly truncating a sentence cause they feel the middle of the paragraph is most relevant)