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There are 2 schools of thought here: The pure old school SEO approach is to leave all of that content on the site so long as it meets some basic content quality requirements like length, non-duplication, etc. If those posts have a good number of inbound links (more than 5-10% of your link profile), then there's an even stronger argument to leave them there, and just publish some new content so that they go deeper into your archives. I think that's a perfectly legitimate approach in this case, unless you're getting tons of annoying contact form submissions from people wanting help with problems you don't want to be involved with. That would be a good argument for removing these posts. The second angle is the editorial content purist approach. This approach would say "traffic and links be damned, if it doesn't convey the intended message to your target audience, kill it." If your content was really off topic - like a gardening tutorial, I would recommend this route. However - your content is related to IT and programming from what I can see - eg a post about Accessing Networking Settings in Windows XP. In my opinion, that type of content is still compelling to a small business owner who might hire you, because it's further proof that you're technically savvy. From that standpoint, I think you could make a good argument for leaving that content in place. The final point is whether Google thinks your site is about SEO/web design, or about IT support. This is a legitimate concern. I would address it by simply adding a lot of new blog posts over the course of the year, entirely dedicated to web design and marketing. It's possible to "retrain" Google's understanding of what your site is about by doing this consistently enough. Here's a great post that I think would be a good tactic for you to pursue while retraining Google to understand your site's new purpose: http://www.anumhussain.com/presentations/topics-over-keywords.

Ok thank you - I get in now

Moz Analytics only updates rankings automatically once per week, but your Pro subscription also includes Rank Tracker for on-demand rank checks. There's more info on it here.

Hi Armands, This might be a bit shocking, but I've never been a big fan of any free keyword research tool I've tried for Local SEO purposes, but then, keyword research hasn't been a daily task for me in a couple of years. It's really important for me to mention that it has been at least a couple of years since I've looked at whatever paid tools may be new, so I can't say whether their accuracy has improved, specifically for correctly representing local search volumes. When I was doing more of this, I simply used the old strategy that I remember first being recommended by Matt McGee of performing non-local keyword research and adding geomodifiers back into your list of findings, knowing that people search for most things that exist in most cities, regardless of what tools say. This may not sound sophisticated - and it isn't - but it has always made good horse sense to me. Do note, however, that Rand did an important Whiteboard Friday on this topic of how we can't do keyword research like it's 2010: https://moz.com/blog/cant-do-keyword-research-like-its-2010-whiteboard-friday Where this gets a bit more complex is when you have geographic vocabulary differences (soda vs. pop, lawyer vs. attorney, stick horse vs. hobby horse), in which case, knowing the way your audience speaks is either going to be something you research in person, or something you approximate via Internet research of social media to see how people talk locally about the products you sell. Now, that being said, there is one trick I'm totally fond of - the wildcard search Mary Bowling spoke of at a recent conference. I had never seen that before, and it's awesome: http://www.localvisibilitysystem.com/2015/02/18/how-to-use-wildcard-searches-for-local-keyword-research-lightning-round-with-mary-bowling/ And, remember to pay attention to the 'related searches' section at the bottom of most Google results. There are some really obvious clues there. And, finally, I've always thought that Google's categories provided some of the most important keywords one should be optimizing for, when you are aiming to rank well in Google's local product. So, while I want to be sure to note that I am not a local keyword research expert in any way, I think much of keyword research is actually just common sense, but with the understanding that some of it isn't common sense and findings can totally surprise us about the way people search. Further Reading: http://www.localsearchforum.com/local-seo-tools-software/38694-free-keyword-rank-software-competitive-analysis-pre-consultations.html https://www.brightlocal.com/2014/07/22/effective-local-keyword-research/ http://www.localsearchforum.com/local-content/38255-keyword-research-blog-posts-local-content.html (see CodyBaird's comment)

It's pretty hard to say, though in the absence of other factors I would very much doubt that only placing the keyword in the title would be enough to rank. That said, if paired with other factors like a strong, relevant link profile and solid content, you could definitely see some success. It's a bit on the older side, but have you ever read through "How to Rank?" It might help your understanding a bit.

Hello Deacyde, As you've probably guessed, this is a difficult question to answer without actually seeing the site and the content in question. However - generally speaking - it is best to consolidate your efforts on fewer pages. Related to that, even though there aren't any other "synonyms" that produce much traffic, making sure you are writing about the topic in a natural way, using related words, synonyms, co-occurrence words... should help. Links are often the big factor in cases like this, all other things being equal. I assume these pages have content that would entice people to link to them?

I've just started re-evaluating MozPro again now but from what I recall, there's no way to see a specific scorecard for blog posts. Blog posts and landing pages have quite different purposes and so keyword targeting does work quite differently as well. Rather than targeting a specific product or serviced based term like "leather shoes seattle", they'll target a particular intent related to it. For example, "best leather dress shoes in seattle" or even broader, perhaps offer advice - "10 tips to having your old leather shoes looking like new". Clearly terrible titles but you get the picture! Rand did a Whiteboard Friday some time ago on a relevant topic that you might find helpful. Essentially what he's saying there is that getting the targetted terms into the title and through the content is kind of important, but not more important than the user experience. Also, don't worry too much about what Yoast has to say either. It can be a handy guide sometimes but just because it's highlighting something doesn't necessarily mean you have to do it. It's a confusing industry huh? I suppose if it was easy, everyone would be doing it!

It depends how much time and money you have to devote to this, but here are a few suggestions: Create two subfolders for your site content: /en-gb/ and /en-US/. All your UK-focused content can go in the en-gb folder, and US content in the en-US folder. Use the country-appropriate spellings, and ideally tailor the actual page copy: your two audiences probably use quite different turns of phrase; one marketing message may be more resonant with a US audience than a UK one, etc. Ensure that every page that has both a UK and a US version has hreflang properly implemented. That means that, if we have URLs "www.example.com/en-gb/product-1.html" and "www.example.com/en-US/product-1.html", both talking about the same product, the following two hreflang tags must go on both of those pages: If the majority of your customers are based in the US, or speak US English, you may wish to make that the default language in your hreflang tags. To do so, just change my example above to the following format: All that's changed is that the en-US pages are now hreflang="x-default", which signals to Google that, unless a user has a preference for British English, they should be served the US English content. Do not redirect users from one version of the site to another based on their IP addresses, as this will mean Google cannot crawl the UK version of your site. You might want to do something like Amazon does, where if a UK-based user visits the US version of Amazon, a banner appears at the top of the page to suggest they visit the UK site, and provides a link to amazon.co.uk. That's a good example of suggesting something useful to your users without forcing a redirect.

Both great responses thank you. Just trying to get my SEM rush set up Thank you

So sorry for the lack of response, Jay. I think it's fair to say that no one is aware of a tool that meets those needs.

What's the point of the new domains in relation to the primary domain? Are you planning on using them to cover niche's unrelated to the main site? Are they different businesses branching off of the main company (subsidiaries on the main)? Depending on how you're planning on using them, there's a variety of different things you can do. There are a variety of ways to solve a problem so depending on what your goals are, the community may suggest something different. Share a little more about what you're doing (you don't need to give away full specifics), and maybe we can come up with a good way to use them.

Hey Jay! My name is David Black and I'm the Director of Customer Success here at SEMrush. I see you mentioned our service so I wanted to throw this out there... have you tried the new SEO Ideas tool within our Projects Suite? I would really encourage you to try it if you haven't already. Essentially, we're doing exactly as you described. Based off of the SERPs collected within your Position Tracking campaign, we scan the content of the pages that rank within the top 10 for your target keywords and pull together a list of related keyword suggestions found on these pages and analyze how frequently they use them. This is going to help enrich your own content or find new opportunities. It also pulls together ideas for backlinks and onsite optimization. The best part is that it does it on the fly as opposed to our regular keyword analytics reports. It's pretty awesome. You can check out an article from our User Manual that should help you get started - http://www.semrush.com/manual/what-is-seo-ideas/ I hope this helps!

Hi there. What kind of keyword organizing are you talking about? As far as I know there are no good tools for organizing keywords. I use google sheets - you can do quite a lot with them. Also you can write your own scripts. However, we are in process of building our own custom solution for in-house use. Because it will satisfy every single nuance i need. Quite honestly, it isn't that much work time if you plan carefully. So, I'd recommend talking to your developer team

Hm, that actually sounds odd. Would you mind emailing us at help@moz.com so we can dig into the campaign?

You may want to consider approaching this optimization from a topical perspective, rather that trying to rank for multiple exact-match keywords. If you haven't, I strongly recommend reading through Cyrus Shepard's "Keywords to Concepts" to get a sense of how that works.

Keywordshitter.com will give you the long tails that Google suggest for an specific Keyword. In a few steps, i use this to get the best keywords: 1. The bigest Brainstorming. 2. Competence Spy (search which keys are using) 3. Bind all and Make a Keyword list and filter the duplicates with textmechanic.com 4. Use de Google Adwords Keyword Planner with "Show only ideas directly related to your search terms" to get traffic and even more related keywords 5. Checking the SERPs competence, choose only 5 keywords or less.

Hi, In many circumstances, you can answer these questions by looking at a thesaurus if you are unsure, or any of the keyword tools (SEMRush, Keyword revealer, Adwords Keyword Planner, etc) - but for your example, a wife and a bride while related, are not the same. You couldn't replace one word with another and still have it make sense. e.g "The bride looked beautiful on her wedding day"... "The wife looked beautiful on her wedding day". Context will play a large part in your decisions when choosing keywords. -Andy

Very good question. It is ultimately a matter for yourself. I always take the primary keyword head on - even if there is no realistic chance of ranking for it in the short term.  However I also make sure that I target keywords off the same branch that I can rank for.  I usually start with 5-7. I believe you should always have your eye on the ultimate prize. Ubersuggest is good I also like Semrush.com - as you also get to see what organic keywords your competitors are getting traffic from.  Semrush may further fine tune the keywords you target. On a nexus between primary and secondary - if you are targeting "dell computers" and words around that frame - once you get some traction with your other keywords then you may start to rank for "dell computers" but at 300 etc. . In fairness though it is impossible for anyone to suggest a true nexus as it will all depend on your seo optimization and the keywords you initially target and what you actually publish/do. Hope that assists and good luck.

If you optimize your content properly, you should be able to rank all of those keywords with 1 page (with great content and links). Those keywords are semantically the same. Hummingbird is a awesome if you know how to leverage it. One trick is to use parentheses. For example, your opening sentence could be "ImageCo is the world leader in Device Imagery Software (DIS) Solutions." I would use "DIS Software" and "DIS Solutions" a few times in the document, and I would place those keywords in close proximity to the non-abbreviated keywords so Google links them semantically. I would also use all 3 Keywords in their own H2s. The trick is not to overdo it and make it look natural. No need to spam it. I would also be mixing in Proof Terms and Relevant Terms throughout the document with the most important going in the first 2 paragraphs. For a title tag, I would use: Device Imagery Software | DIS Solutions | Company Name It's much easier and cheaper to write 1 page of killer content and build links to it than to build 3.

Hey Josh, Understood, and I think the basic feedback on this would be buy it if you have a plan for what to do with it, and you're sure that your plan won't be detrimental to what you've accomplished with the main site (like sharing NAP, which would be detrimental). I think that's pretty much what both Tom and I are saying.