Hey Mozzers - i was hoping to have a discussion with you guys on conversion rates and would love any feedback on comparative metrics. I plan on keeping my client anonymous and feel free to do the same if you would like.
Lets start with some background. This client is an online retailer selling golf training ads, the products range from $20-40, he is based out of the US and this site is targeting consumers (B2C).
So far i have assisted him with some site analysis and setting up some pay-per-click campaigns. I feel like his site is doing pretty well conversion-wise but i have little experience with conversion metrics with ecommerce (mostly just lead generation, etc).
Here is a quick break down on channel conversion rates:
PPC: 0.8% - 1.7%
Organic: 6.8% - 15%
Direct: 6.2% - 13%
His overall site conversion rate is between 2-3%
So my question is to you guys. Is this average, above, or below in your past experiences? Based on my research a site conversion rate of 2-3 is pretty good for ecommerce, however i felt like my PPC conversion rate is kind of low.
Thanks for the insight - Kyle