Has anything changed www vs non www

[Rubix]

Hi,

I started to read different comments on www vs non www and I am a little confused.

As far as i know from SEO point, either url  is fine but can you please share your latest view ? I was just wondering if anything has changed since penguin on this?

Thanks!

[kchandler]

There is no benefit or negative aspect to either - pick one and stick with for your own internal linking structure, external linking structure, Google Webmaster Tools setup and outreach. I also suggest doing a redirect from the one that you do not choose to the one that you choose. For instance if you want to go with www.domain.com, make sure you 301 redirect any traffic from domain.com.