Welcome to the Q&A Forum

Last year i attended Mozcon out in Seattle and it was an awesome experience plus they gave us tons of awesome giveaways with Roger on it. One of the items was a mug with Roger waving.

For the last few weeks my wife, who is a special education teacher in Cleveland Ohio, has been using it everyday. Then one day her students noticed the robot on the mug and were totally obsessed with him to the point that i gathered up all the other roger stuff i had from the conference (key chain, magnets  etc) and gave them to her to use as prizes.

The kids loved it, they had tons of questions like what the robot did, which at that point my wife attempted to explain how roger works with search engines like Google. None-the-less it showed how awesome a brand can be if it can transcend from it's target market to even children - so cool!

So i guess my question would be, do you guys have any more Roger swag i can get for these kids?

Thanks! - Kyle

Always stay relevant, as soon as you start posting stock trading articles to technology websites is when you start stumbling down a dark path that will return very little traffic and possibly a penalty!

Keep searching out there, i did a few simple queries and found almost +80k results return in Google:

• inurl:blog + "guest blog" + stock trading
• inurl:blog + "guest blog" + stock trading + finance
• inurl:articles + "guest blog" + stock trading + finance
• inurl:resources + "guest blog" + stock trading + finance

Good luck and keep on searching!

• Kyle

I don't believe it is a Penguin issue, especially if your LinkDetox (love this tool!) came back clean.

Instead it sounds like you have a MAJOR duplicate content issue. If you have a couple hundred masked domains pointing at content all over your website then to Google it looks like you are publishing the same information across multiple websites which is against their search quality terms.

Without knowing the reasoning to mask so many domains my first suggestion would be to 301 redirect all of them to the location that they are currently masked keeping just one core domain that they all resolve to. After that i would create a brand new XML sitemap and upload it to your GWT to notify Google of all the changes you made.

Hope this helps!

• Kyle

Keep in mind if you are pulling these stats from OSE or the pro tool that the amount of domains and URLs differ each time they update the mozscape index. So the total amounts may change depending on the variations from those two months.

Have you noticed this change with your competitors sites as well or is it specific to only our site?

I wouldn't worry about trying to find a directory, instead let Google do all the work with some highly specific queries. My favorite approach is using the "inurl" modifier to target any website with specific words in the URL. Here are some examples.

To find a blog that offers guest blogging:

• inurl:blog + guest blog + hardwood flooring
• inurl:blog + article submission + hardwood flooring
• inurl:blog + "guest blog" + home improvement + floors
• inurl:resources + "guest blog" + home improvement + floors
• inurl:articles + "guest blog" + home improvement + floors

You can then simply keep trying different combinations until you find a nice long list of opportunities for outreach. Good luck!

• Kyle

It looks like the site is still indexed in Google if you do a site search with their URL. However their anchor text looks bloated in the way that resembles unnatural links. They had 400 different occurrances of a banner ad link with the image alt text of "wally buy sell edmonton real estate". Many of those backlinks looked to either be spammy or have expired.

Did he have Google Webmasters tools hooked up to his site? If so check for any warnings in regards to penalties.

The short answer for your question, yes it normally takes a week to two weeks to get sites fully re-indexed in Google. Of course there are special occasions when it turns around faster, but generally speaking 1-2 weeks. The easiest way to check if they have been reindexed, is to search for branded keywords and see your new titles/meta descriptions are in the SERPs or if it is still the older ones.

As for optimizing your pages, shoot for an A in the term target tool (http://pro.seomoz.org/tools/on-page-keyword-optimization/new).

Welcome!

The best area to look at as a beginner/intermediate is the seo guide: http://www.seomoz.org/beginners-guide-to-seo

Do you have any specific aspects you are looking for strategy in: on page, link building, etc?

I would go after backlinks with the anchor text of "car rentals" back to www.rentals.co.uk/car-rentals. It will increase your domain authority and page authority without the risk of splitting your links across domains.

Hey Mozzers,

Recently i have been working with some larger corporations and i have quickly found that publish new content is a nightmare. Whether re-writing current content to be more targeted or getting brand new content published on their blog it goes through an insane approval process something like this:

• Approval from Marketing Manager (main point of contact)
• Revisions
• Approval from Legal/Quality Control
• Revisions
• Approval from someone on the C team (CEO or CMO)
• Revisions
• Depending on content, translation for other language sites
• Then go live

With this crazy process i have barely gotten 5-10 pages of content approved and live since the launch of the project. Now I am getting the questions of why we aren't seeing any results.

The quickest and most direct answer is - we aren't publishing any new content! But you can't always blame the client.

Does anyone have any suggestions, approaches, or strategies to help slow moving clients speed up? Perhaps other techniques to show your value other than publishing new/targeted content?

Cheers - Kyle

Are these pages currently indexed in Google yet? Try doing a site search on the specific URL (site:www.domain.com/page). If the URL shows up, then you don't have an indexation issue.

The next step is checking your keyword targeting. So a few questions:

• What keywords where you hoping to rank for?
• What is the average traffic for these, and the difficulty?
• How often and where do these keywords show up on your page?

Let me know the outcome of the site search and the answers to the questions above and then we can go from there!

• Kyle

Cufon is a font sifr used to emulate non-web safe fonts on the web. All of these classes and span wrapped around the H1 are being added on page load. If you actually review the source code you can see that is not what the search engines would see when crawling the page.

In regards to stuffing content into the H1, i wouldn't stress over it to much. As long as your targeted keywords show up in the title/meta and a few times on the page you will be all set. Cater your site to the user not the search engines.

Good luck!

I just finished going through this process with a client and i assure you 100% of your effort should be in disavowing and removing links BEFORE adding new backlinks to your site.

When Google reviews you for reconsideration they do not look at how many new links you gained but instead if you removed the bad ones that got you there in the first place. I would suggest talking to Marie Haynes on the topic - she is a great asset!

Cheers - Kyle

Is the data being displayed in the title and meta description in the SERP content from the PDF?

If so, then yes, they are being indexed/crawled.

Regards,

Kyle

I just did a quick analysis and it looks like your domain strength is low (DA 17) and you are trying to rank for moderately competitive keywords 30-40%

The only way you can rank for the keywords mentioned with that low of a domain strength is by AWESOME on-page-optimizations. Use the Term Target Tool tool to help with the process. Shoot for an "A" on each page and definitely have an exact match in your title tag. Currently your home page only has a grade of "C" for the term "federal auto loan" so there is room for improvement.

Keep focusing with your on-page, you have a sharp looking site so once you get traffic there you should be all set!

Good luck - Kyle

What about playing off of the things that make this company a legitimate company unlike the scammy/spammy online gaming sites. Perhaps expand on what they do in their community, highlighting team members, or choose a charity to sponsor were proceeds are donated on a monthly basis. Essentially making a emotional link to end users.

From there you could also create a blog that focuses on more natural yet still relevant topics like poker strategies, how to play black jack, infographic on odds of winning a big jackpot, etc.. You could also have contest that could tie into social media, perhaps have end users choose what top prizes would be for payout in the next contest?

I think the biggest thing you need to get away from is trying to build the link but instead build the community. Like we have seen with MOZ a strong community will bring in new customers and new links.

Hope this helps!

They are able to index elements in flash that are using "dynamic text" rather than "static text". This is very similar to an unflattened PDF vs a flattened PDF.

http://oreilly.com/flash/excerpts/seo-for-flash/creating-optimized-flash.html

However, in no way would i suggest using flash for an entire website it is not only bad for search usability but for usability as well. Just think of all the mobile audiences that you are ignoring

Cheers - Kyle

Assaf - are all of the different queries bringing up the same exact page for end users? If so then a canonical link would definitely do the trick.

I would also look into where these URLs are coming from to help prevent them in the future. Some things to think about could be:

• Does your websites content management system generate them?
• Are other sites linking back to you with those URLs?

Hope this helped!

• Kyle

Hey Cameron - i would suggest using a free service like http://checkmyheaders.com/ and spot check some of your previous URLs to ensure they are 301ing to the correct place. If you get a 301 and never get a 302 or a 4xx/5xx then you are all set!

Also, just a personal suggestion i would start straying away from Alexa, it really gives you no valuable insight to success or authority online. I would definitely suggest using domain authority or even pagerank still for competitive metrics.

Hope this helps - Kyle

Since you have control over it you have a few options to help give the best experience for end users. The first update would be adding the following META tag to your iframe  section:

This will allow search engines to crawl the page, follow the links and pass authority BUT keep from indexing them in the search engines. From there if each page is only being framed in on one page you could also include a canonical tag to pass the authority to the higher level page that would be better for end users. However, if it is framed into multiple different pages that approach probably wouldn't not work.

Let me know if that makes sense or if i miss understood your question, thanks!

• Kyle