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I'm not sure I understand the downside of using an H1 tag on a product name, if the product name is the keyword phrase you're attempting to rank.

Thanks for your response. You make several valid points that I hadn't considered, since I was looking at it purely from the point of view of conversions. Was unaware that keyword tool estimates and actuals could vary so widely.

I've read several times of this technique for determining if a particular keyword phrase is worth the effort of optimizing for in organic search.

In Adwords create an Ad Group with a single exact match keyword phrase and let it run in Adwords until you have enough clicks to measure valid results (I've often heard 200-300 clicks). If you are unable to convert the search term via paid search, the theory goes, it's probably not worth the effort to rank top 3 for that phrase and you should put your efforts elsewhere.

Do any of you use this strategy? If so, have you found the results to be pretty consistently accurate?

Thanks,

Mark

Rob,

Thanks for all the information. I hadn't considered the hyphen issue.

I structured the title tags like this...

Equipment Remarketing & Lease Management | Maven Management

Is that the type of structure you recommend?

Thanks,

Mark

Performed on-page SEO for this new site that went live a couple of weeks ago - no link building or anything of that nature yet.

http://maven-management.com

I'm starting to see the site rank on Bing for some keyword phrases but it doesn't rank for the business name "Maven Management" on any major search engine.

SEOMoz gives my on page optimization an A for the business name for the home page. Am I just being impatient? I didn't really put much effort into ranking for the business name because that generally seems to happen without any issue. There are other companies online with the same name.

Any insight is appreciated.

Thanks- wanted to make sure all was copacetic there. I'm assuming that it's good practice to disallow access to stats and won't impact the site negatively?

What is this robots.txt telling the search engines?

User-agent: *
Disallow: /stats/

Thank you Geoff, Casey and Alan.

Great answers and exactly what I needed to know.

Would it have a negative effect on SEO to have a link from the home page to this page...

http://www.website/com/page1deep/page2deep

rather than to this page

http://www.website/com/page1deep

I'm hoping that made some sense. If not I'll try to clarify.

Thanks,

Mark

I'm working with a client whose product titles are things like "InternetSecurity" and for branding purposes has thus far required any reference to the products be concatenated in this fashion (on page, links, URL, title tags). It seems to me that would greatly reduce their SEO relevance. Any thoughts?

Thanks,

Mark

www.facebook.com/pages/Dudu-oSun-Black-Soap/75386099509

Term: Dudu Osun

My site is currently ranking 5 and 6 - is typically top 3. I've seen a Facebook page jump up in first before and then disappear.

Any thoughts are appreciated.

Thanks,

Mark

Thanks for asking the question. I was contemplating joining myself. And thank you Mike for your excellent reply. I seem to find my best information on the SEOmoz blogs and Q & A Forum.

Are there other resources that are as useful as SEOMoz? I find most sites just re-hash stuff I already now - they don't tend to get down into the weeds like the Moz does.

A variety of products can rank well if they are well SEO'd.

If the products are related I'd put them together on one site. If they were ten totally unrelated products - for example, toe scratchers and garden gnomes, I'd be more inclined to create 10 sites. After all, you'll want to incorporate social media and develop content for your potential customers that is relevant or related to the products you are selling.

Here's a couple of thoughts...

Research the keywords for which you optimized your product pages. Discover what similar keyword phrases (longer tail) searchers are using, then develop content that contains those longer tail keyword phrases and is of interest to your potential clients.

Are you tracking the ranking of your B2B product pages? I'd recommend using SEOmoz research tools to track the ranking of these keywords, focusing on either your most important phrases or those you believe you can rank for most quickly, then link build for those terms, with good anchor text.

I'm working with a client attempting that competes in the highly competitive anti-virus market with a very limited marketing budget. They are currently ranking well for only a few terms - one is "Free Antivirus trial" - currently position 11 on Google.

The top ranking sites have a page SEO'ed for this term. My client's SERP is their homepage, seemingly based primarily on the meta description tag.

For SEO and PPC purposes I would like to create a new page specifically for the "Free Antivirus trial" but I'm afraid of messing with the second page listing that currently exists.

My question for SEO folks is...

Should I create a new, properly SEO'd page or attempt to improve the home page ranking?

I've got "Advanced Google Adwords" by Brad Geddes open on my desk right now. The best book I've found with extremely practical guidance.

Perhaps there is a more generic term or longer tail keyword phrase that encompasses the type of services they offer (that has some search volume) that you could focus on the home page and then get very specific on the inside pages.

Another alternative might be to focus on the branded company name on the homepage.

Yannick offered some great ideas, too.

Excellent question and a great response. I guess the original query is still out there - do stop words have any real SEO impact?